Business Manager - Multi Brand, Prestige Fragrance

Business Manager (Multi Brand - Prestige Fragrance)

LUXASIA · Ho Chi Minh City, Vietnam (Hybrid) · Full-time · Posted 2026-08-24

Workplace: hybrid

Department: Sales & Marketing

Description

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier).  The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Position Purpose

The Business Manager is responsible for defining the commercial strategy, driving operational excellence, and managing full P&L for the prestige fragrance portfolio in Vietnam.

Reporting directly to the General Manager, this role leads multi-channel growth across department stores, perfumery chains, boutiques, and digital commerce. The position serves as the primary strategic liaison with global brand principals and regional leadership while leading a team of Channel Managers and Brand Managers to secure market leadership and sustainable profitability.

Responsibilities:

Strategic Planning & Portfolio Architecture

• Formulate multi-year strategic roadmaps and annual commercial plans for the portfolio, translating global brand directives into effective local market strategies.
• Shape portfolio architecture, pricing structure, core franchise prioritization, and assortment planning to maximize market share in the prestige and luxury segments.
• Define distribution expansion strategies across department stores, retail chain networks, freestanding boutiques, and e-commerce.

Full P&L & Commercial Management

• Maintain full accountability for the Business Unit P&L, including Net Sales, Gross Margin, budget allocation, operational expenditure, and Net Operating Profit.
• Lead high-level commercial negotiations and joint planning with department stores and perfumery chains regarding commercial terms, trade margins, rebate structures, and prime counter locations.
• Monitor channel profitability, price elasticity, and commercial terms to ensure healthy profit margins across all distribution channels.

Principal & Strategic Partner Management

• Act as the strategic local partner for global brand principals and regional management, ensuring alignment with brand equity and international guidelines.
• Lead business alignment sessions, co-investment discussions, and brand reviews with principals and key retail partners.

Performance Tracking & Reporting Cadence

• Lead the complete business reporting cadence across all channels to provide visibility to the General Manager, Regional Management, and Brand Principals
• Daily & weekly review sell-in, sell-out, counter and chain store productivity, digital metrics, and inventory flow to drive fast operational decisions.
• Consolidate and lead the Monthly Business Review, analyzing P&L performance, sales targets, channel growth, budget utilization, inventory aging, and market share.
• Drive Quarterly Business Reviews with brand principals and lead the Annual Budget and Strategy presentations for future fiscal years.
• Translate market intelligence, competitor movements, and consumer trends into actionable commercial initiatives.

Omnichannel Operational Excellence

• Retail & Chain Stores: Collaborate with Channel Managers and Retail Operations to maintain visual merchandising standards, service quality, staff productivity, and VIP clienteling programs across all doors.
• Digital Commerce: Partner with digital teams to expand online brand footprint, optimize performance marketing, and drive omnichannel customer relationship management.
• Supply Chain & Planning: Oversee sales forecasting accuracy, open-to-buy planning, and inventory health to ensure optimal product availability and minimize aged stock.

People Leadership & Team Development

• Lead, mentor, and develop Channel Managers, Brand Managers, and support teams.
• Build a high-performance commercial culture focused on accountability, strategic thinking, and seamless cross-functional collaboration.

Requirements:

• Minimum 8 to 10 years of commercial and brand management experience in Prestige Beauty, Luxury, Perfumery, or High-End Retail Chains, including at least 3 to 4 years leading multi-brand portfolios and managing Channel Managers or Brand Managers.
• Possess financial & commercial acumen; proven expertise in strategic planning, comprehensive P&L management, commercial negotiations with major retail chains, and demand forecasting.
• Strong track record in structuring and leading business reviews across daily, monthly, and yearly cycles.
• Strong negotiation and communication skills to influence executive leadership, global brand partners, and key retailers.
• Deep understanding of prestige department stores, retail chains, and digital commerce.
• Full professional proficiency in English.

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/

If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note to Staffing Agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.

Benefits

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

To explore other careers opportunities, visit our careers page . If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note To Staffing Agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.

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