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Hello Fresh

Meal-kit delivery service with subscriptions

Director Product

Product ManagementConfirmed live in the last 24 hours
Full-timeAmsterdam, NetherlandsNo salary listed

About the Job

Requirements

  • Have 8–10+ years of experience in Product, Strategy, or a closely related commercial leadership role.
  • Have 3+ years of experience managing multidisciplinary teams.
  • Have an advanced technical toolkit in Excel or Google Sheets.
  • Have AI proficiency and curiosity.
  • Set a compelling direction, bring the team along, and execute it hands-on.
  • Use customer insight and disciplined discovery, query data, and test assumptions.
  • Understand how product decisions affect the P&L and be accountable for outcomes.
  • Build trust across functions, drive execution through others, and influence other teams' roadmaps.
  • Be curious about cultural nuances across multiple European markets.
  • Write and present clearly, including strategy narratives, leadership updates, and product briefs.
  • Have a strong interest in food and/or nutrition.

Responsibilities

  • Build, inspire, and manage a multidisciplinary team, set its vision and operating rhythms, and invest in team members.
  • Define the vision for Factor's physical product in Europe, using customer insight and commercial rigor, and determine where the North American model translates or needs adaptation for European markets.
  • Challenge assumptions, interrogate trade-offs, and keep work focused on the highest-leverage product opportunities.
  • Represent Factor Europe's priorities to the global Digital Product team, contribute to its feature roadmap, and collaborate on shared global initiatives.
  • Own customer-retention levers, identify evidence-based drivers of retention, and mobilize the team around interventions that improve it.
  • Make product decisions with awareness of P&L implications, track outcomes, and adjust when decisions do not deliver.
  • Lead product-market-fit efforts across five markets, adapting the proposition to local consumer preferences while scaling efficiently.
  • Share learnings across geographies and collaborate with peers across HelloFresh Group.
  • Support new channel strategies by adapting products for different customer bases.
  • Coordinate product roadmap and marketing strategies with the brand and marketing team so the product, messaging, and sales proposition align.
  • Represent the product function on the leadership team and communicate the product vision.

Desired Qualifications

  • Experience in direct-to-consumer subscription businesses, including retention, lifecycle, and recurring revenue models.
  • Multi-market European experience and understanding of how consumer preferences vary across the continent.
  • Experience in physical products or fast-moving consumer goods, especially food and beverage.
  • A track record of scaling a product in a new market and achieving product-market fit.

About the Company

Hello Fresh

Meal-kit delivery service with subscriptions

HelloFresh provides meal kits that deliver fresh, pre-portioned ingredients and chef-curated recipes to customers’ doors through a subscription service. Customers choose from a weekly menu of meals and dietary options (vegetarian, low-calorie, family-friendly), select their delivery day, and receive ingredients and step-by-step instructions to cook at home. The service eliminates meal planning and grocery shopping and can be flexibly managed—subscribers can skip weeks or cancel anytime. The company differentiates itself with a broad, customizable menu, focus on fresh produce and sustainable sourcing, and convenience for busy households. Its goal is to make home cooking easy, healthy, and accessible while providing flexible, affordable meal options.

Company size
10,001+
Company stage
IPO
Headquarters
Berlin, Germany
Founded
2011

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