Full-Time

Senior Product Marketing Manager

Yotpo

Yotpo

501-1,000 employees

Ecommerce marketing platform leveraging reviews

Compensation Overview

$155k - $175k/yr

New York, NY, USA

Hybrid

Category
Product (1)
Requirements
  • At least 4 years of experience in product marketing, ideally within a fast-paced tech environment.
  • Native-level English communication skills, both written and verbal.
  • Exceptional storytelling and messaging abilities with a focus on clarity and impact.
  • Strong collaboration skills and the ability to work cross-functionally with Product, Sales, and Marketing teams.
Responsibilities
  • Develop go-to-market strategies for new product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams.
  • Create clear and compelling product messaging and positioning that communicates Yotpo’s value to target audiences.
  • Collaborate closely with Product Management to translate technical capabilities into customer-centric stories and use cases.
  • Enable Sales and Customer Success teams with effective collateral, training, and competitive insights.
Desired Qualifications
  • Experience in B2B SaaS environments.
  • Experience in eCommerce.

Yotpo is an eCommerce marketing platform that helps online brands grow by leveraging customer content such as reviews, photos, and Q&A. Its modules cover customer reviews, visual marketing, loyalty programs, referrals, and SMS marketing, all integrated to run campaigns from one place and backed by AI insights. The platform collects and displays user-generated content across product pages and marketing channels, while loyalty/referral programs and targeted messaging drive engagement. Its goal is to help brands increase trust, retention, and sales by turning customer feedback and engagement into data-driven marketing results.

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$451M

Headquarters

New York City, New York

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Coho AI acquisition in 2025 enhances actionable customer retention strategies.
  • AtData partnership improves email data quality and personalization.
  • Eflyn integration simplifies loyalty management for physical retail touchpoints.

What critics are saying

  • Email and SMS shutdown in 2025 drives churn to Klaviyo and Attentive.
  • 200 employee layoffs in 2025 impair innovation and support quality.
  • Shopify's native AI tools render Yotpo obsolete for SMB customers by 2027.

What makes Yotpo unique

  • Yotpo integrates reviews, loyalty, SMS, and AI insights into one eCommerce platform.
  • AI-powered Smart Prompts capture targeted feedback for higher conversions.
  • Review syndication to Google Shopping boosts organic product visibility.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Hybrid Work Options

Wellness Program

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

3%

2 year growth

2%
ECD Digital Strategy
Sep 9th, 2025
Yotpo Email & SMS Shutdown 2025: How to Migrate to Klaviyo Without Losing Customers

Instead of splitting its resources, Yotpo is partnering with best-in-class platforms like Klaviyo to handle messaging.

TxtCart
Aug 5th, 2025
Yotpo Exits Email & SMS, E-commerce Brands Face Vendor Lock-In Risk TxtCart Emerges as the SMS-Only Alternative to Attentive

Yotpo has teamed up with Attentive and Omnisend to ease the migration.

Calcalist
Aug 5th, 2025
E-commerce shifts to AI: Yotpo lays off about 200 employees

E-commerce shifts to AI: Yotpo lays off about 200 employees.

AdExchanger
Apr 9th, 2025
Yotpo Acquires Coho AI for Retention

Yotpo, a retention-focused marketing and analytics company, announced its acquisition of Coho AI, an Israeli tech startup specializing in customer data platforms. This move strengthens Yotpo's emphasis on customer retention over incremental growth.

AdExchanger
Apr 8th, 2025
Yotpo Acquires The CDP Coho AI, Solidifying Its Pitch For Retention Over Incrementality | AdExchanger

Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech startup Coho AI, a customer data platform. Yotpo had been looking for a CDP business “to leverage that into a more actionable CDP,” co-founder and CEO Tomer Tagrin told AdExchanger Terms of the deal were not disclosed, though […]