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Publicis Groupe

Runs advertising and digital transformation services

Manager – Data Science and Analytics

Data SciencePosted on Nov 10
Full-time$88.5k - $141.7k /yrIn-person

About the Job

Requirements

  • 3–6 years of experience in marketing analytics, customer analytics, data science, measurement strategy, or a related consulting field.
  • Experience managing analytics projects or workstreams from planning through delivery.
  • Strong knowledge of KPI development, measurement planning, performance analysis, testing, and optimization.
  • Ability to translate business questions into structured analyses and actionable recommendations.
  • Understanding of marketing channels, customer journeys, segmentation, personalization, and digital experiences.
  • Strong understanding of the marketing platform ecosystem, such as Adobe and Salesforce.
  • Strong client communication, presentation, and analytical storytelling skills.
  • Experience guiding analysts or reviewing analytical work.
  • Proficiency with SQL, visualization platforms, digital analytics tools, or statistical-analysis environments.
  • Bachelor’s degree in a quantitative, analytical, marketing, or business discipline, or equivalent experience.

Responsibilities

  • Manage the end-to-end delivery of analytics and measurement projects across one or more client engagements.
  • Translate business objectives into KPI frameworks, measurement plans, reporting requirements, and learning agendas.
  • Lead performance analysis, optimization, experimentation, segmentation, and forecasting activities.
  • Define data, tagging, instrumentation, dashboard, and reporting requirements in partnership with technical teams.
  • Synthesize complex findings into clear insights, recommendations, and client-ready stories.
  • Serve as the day-to-day analytics partner for client and cross-functional teams.
  • Partner with Client Services, Strategy, Media, Creative, Content, Experience Design, Technology, and Data Engineering.
  • Manage project timelines, priorities, data quality, and analytical deliverables.
  • Coach analysts and review their work for accuracy, clarity, and business relevance.
  • Use AI responsibly to improve analytical workflows while maintaining human oversight, source validation, and data protection.
  • Work independently on ambiguous problems, set the team’s analytical approach, and connect analytics and AI solutions to measurable account outcomes.

Desired Qualifications

  • Experience in a marketing agency setting.
  • Experience with lifecycle, retention, engagement, product-adoption, or content analytics.
  • Strong B2B experience.
  • Experience designing experimentation, incrementality, or test-and-learn programs.
  • Familiarity with AI-assisted analytics and responsible-AI practices.
  • Graduate degree in a relevant discipline.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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