A bachelor's degree in Marketing, Communication, Journalism, or equivalent is required.
A minimum of 3–5 years of experience in digital marketing or social media is preferred.
Strong understanding of the technical aspects of interactive marketing strategy and database management, including website design, production and usability, customer relationship management, search engine optimization and search engine marketing, analytics, email campaigns, lead generation and management, online advertising, and emerging education technologies.
Recent working knowledge and expertise in digital platforms, including social media platforms such as Facebook, Twitter, YouTube, and Instagram.
Recent experience with digital media and social media metrics.
Strong written and verbal communication and interpersonal skills.
Strong presentation skills to explain and sell creative concepts.
Experience working with Microsoft Office, Adobe Creative Suite, and web-based software.
Organizational skills, attention to detail, and the ability to multitask, work effectively amid changing priorities and time-sensitive materials, and follow through.
Responsibilities
Collaborate with clients and team members to create planning documents and briefs outlining integrated digital marketing strategies, including campaign objectives, target audiences, key messages and content, program sequencing, recommended touch points, key metrics or benchmarks, and specified budgets.
Implement email marketing initiatives, including building HTML emails, database queries, and post-campaign reporting and analytics.
Manage regular reporting and tracking; interpret implications, report metrics, and flag issues across digital platforms using internal and external tools; synthesize data into a narrative rather than simply reporting numbers.
Continuously analyze and optimize search engine optimization efforts and results, deriving actionable insights and programs to improve rankings, drive traffic, and increase customer acquisition and engagement.
Develop content for social and digital media platforms, including Twitter, Facebook, Pinterest, Google+, YouTube, Vimeo, and Instagram, to support launches, promotions, and viral marketing efforts.
Serve as the primary point of contact for clients, press, analysts, and media.
Write press releases, case studies, and contributed articles.
Review new technologies and keep the company informed of developments in digital marketing.
Digital Marketing Manager
Zgraph · Daytona Beach, United States · Full-time · Posted 2023-03-08
Salary: USD 45,000–70,000
Workplace: on_site
Department: Marketing
Description
Digital Marketing Manager
The Digital Marketing Manager will be expected to lead a team that effectively crafts and implements digital marketing initiatives including search marketing, social media, email marketing and lead management for clients in a variety of industries. Candidates should expect to be engaged in managing multiple team members, clients and simultaneous projects, assisting in crafting content, creative and strategy; and driving resolution to keep critical projects and campaigns on task.
Responsibilities:
Collaborate with clients and team members to create planning documents and briefs that articulate integrated strategies for digital marketing including campaign objectives, target audience, key messages/content, program sequencing, recommended touch points, and key metrics or benchmarks within specified budgets
Implement email marketing initiatives including building of HTML emails, database, query, and post campaign reporting and analytics
Manage regular reporting and tracking, interpret implications, report metrics appropriately, and flag issues regarding all digital platforms (website, social media, etc.) using both internal and external tools. Synthesize data to "tell the story" rather than just reporting numbers
Continuous analysis and optimization of SEO efforts and results - derive actionable insights and programs to increase rank, drive traffic, and ultimately customer acquisition and engagement
Develop compelling content for social and digital media platforms including Twitter, Facebook, Pinterest, Google+, YouTube, Vimeo, and Instagram to provide reach for key launches, promotions and viral marketing efforts
Serve as primary point of contact for all clients, press, analysts, and media
Write press releases, case studies and contributed articles
Review new technologies and keep the company at the forefront of developments in digital marketing
Requirements
Special Skills:
Bachelor's degree in Marketing, Communication, Journalism or equivalent required
Minimum 3-5 years of experience in digital marketing/social media preferred
Strong understanding and passion for the technical aspects of interactive marketing strategy and database management, including website design, production and usability, CRM, SEO/SEM, analytics, e-mail campaigns, lead generation and management, online advertising and emerging education technologies
Strong recent working knowledge and expertise in the digital space, including social media platforms (i.e. Facebook, Twitter, YouTube, Instagram, etc.)
Well-versed with recent experience in digital media and social media metrics
Superior written and verbal communication and interpersonal skills
Great partnership/communication skills within the department and across functions
Exceptional, proven presentation skills to explain/sell creative concepts
Experience working with MS Office, Adobe CS & web-based software
Organizational skills with high attention to detail, ability to multitask in a fast paced environment and work effectively under changing priorities with time sensitive materials in a timely and efficient manner and follow through, are required
Benefits
Salary Range: $45,000 to $70,000 Annually
Hours Per Week: Fulltime Position
Benefits: Holidays - Medical - Sick Leave - Vacation