Executive Director - Sports Marketing
About the job
- 15 years of experience working in an integrated strategy role and/or sponsorship marketing position with direct client-facing access.
- At least 10 years of relevant experience in sports.
- Experience across mainstream media channels, including national television, local media, digital, and social channels.
- Strong written and verbal communication and presentation skills.
- Extensive client-facing experience.
- Ability to manage and prioritize many simultaneous deliverables.
- An undergraduate degree is required, preferably in Marketing, Business, Sports Management, or Communications.
- Proficiency in Excel, PowerPoint, Word, Google Docs, and Microsoft Teams.
- Strong background in marketing and media strategy, including building integrated recommendations across various budget scenarios.
- Industry knowledge and understanding of sports marketing and media terminology and trends.
- Ability to work under pressure and deliver assignments by deadlines.
- Strong management skills and ability to lead a team.
- Lead a team to analyze, design, initiate, and oversee sponsorship marketing and ticketing strategies for assigned clients.
- Investigate opportunities, evaluate them against client and brand objectives, manage day-to-day execution, and provide follow-up analysis of instituted programs.
- Support direct reports in developing overarching strategy across multiple media channels.
- Lead broader sports strategy development for client education.
- Interpret relevant research from third-party data, industry trades, and additional sources.
- Manage day-to-day communications with client points of contact and internal teams.
- Develop an understanding of clients’ business needs, key performance indicators, goals, and objectives.
- Work across internal and external groups.
- Work daily with planning and investment teams to develop holistic client strategy.
- Promote the use of data and insight tools to build strategic recommendations, including target analysis, competitive analysis, and marketplace intelligence.
- Collaborate with external agency partners on integrated annual business planning, brand and master-brand communications strategy, and tactical media recommendations.
- Track budgets across a portfolio where funding may be sourced from various lines of business.
- Maintain detailed knowledge of working budgets, address internal and client budget-allocation questions, and prepare budget reporting.
- Stay current on the evolving digital landscape, including sports-specific properties, social channels, and content strategies.
- Use knowledge of the sports marketplace to identify new opportunities, white-space areas, and vacant ownership positions that fit the client strategy, working with planning and investment teams to execute them.
- Oversee direct reports by managing workload, delegating responsibilities, checking work for accuracy, and serving as their primary point of contact for mentorship and growth development.
- Experience leading sports sponsorships and 360-degree activations.
About the company
Omnicom Group is a global marketing and corporate communications holding company that organizes a network of agencies to offer advertising, strategic media planning and buying, digital marketing, and public relations. Its products and services are delivered through this portfolio of agency networks and specialty firms, generating revenue from project-based fees, commissions, and performance-based incentives. The company uses the Omni platform to base marketing and sales solutions on data, helping turn insights into creative campaigns and media plans. Unlike many competitors, Omnicom combines a wide international footprint with a diversified set of agencies and a centralized data-driven approach, and it expands through strategic acquisitions. Its goal is to help clients grow brands and businesses by delivering coordinated, data-informed marketing and communications across markets worldwide.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
New York City, New York
Founded
1944
Get referred to Omnicom Group
See people who can refer or advise you
Simplify's Take
What believers are saying
- Omnicom won Novo Nordisk's $520 million U.S. media account in August 2026.
- Q2 2026 integrated media expanded across Adidas, IBM, Subway, American Express, Uber.
- Management raised 2026 organic growth guidance to 4.5%-5.0% and targets $5 billion buybacks.
What critics are saying
- Omnicom transferred 468 Omni engineers to Endava in August 2026, weakening product control.
- Gross long-term debt hit $10.2 billion in Q2 2026, pressuring earnings through 2027.
- PepsiCo already left; another major account loss would expose merger-driven integration fragility.
What makes Omnicom Group unique
- Omnicom's Omni platform unifies creativity, media, commerce, and measurement across 2026 clients.
- The IPG merger created unmatched media scale, now driving double-digit growth and cross-selling.
- Hearts United launched in 40 markets, extending Omnicom's challenger media footprint globally.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health Insurance
Mental Health Support
Vision Insurance
Dental Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Paid Vacation
Paid Holidays
Parental Leave
Fertility Treatment Support
Adoption
401(k) Company Match
401(k) Retirement Plan
Hybrid Work Options
Remote Work Options
Tuition Reimbursement
Employee Stock Purchase Plan
Exclusive Discounts
Growth & Insights and Company News
6 month growth
↓ -56%1 year growth
↓ -56%2 year growth
↓ -56%Omnicom is benefiting from its acquisition of Interpublic, which is creating cross-selling opportunities and cost efficiencies. The company's 2026 earnings are projected to rise 21.4%, while revenues are expected to grow 49.6%. The advertising giant is expanding services for major clients including American Express, General Mills and Uber. It secured integrated media wins with Adidas, IBM and Subway. Management noted that expansion within existing accounts drove organic growth in the second quarter of 2026. Omnicom repurchased about $3 billion of shares in the first half of 2026 and plans roughly $500 million of additional buybacks this year. However, the company faces challenges. Advertising organic revenues declined by high single digits in the second quarter. The Interpublic acquisition also materially increased debt, with gross long-term debt standing at $10.2 billion.
PepsiCo picks Publicis Groupe for global media account review. Cross-Channel Advertising September 02, 2026 Highlights. * PepsiCo has chosen Publicis Groupe to handle its global media account. * The new "One PepsiCo" model will unite strategy, planning, activation, connected identity, and technology under one roof. * Publicis is expected to withdraw from the remaining Coca-Cola global media pitch as MediaSense handles the review. PepsiCo has chosen Publicis Groupe to handle its global media account, and the company confirmed the appointment to ADWEEK. The new "One PepsiCo" model will unite strategy, planning, activation, connected identity, and technology under one roof. It will cover the brand's portfolio, including Pepsi, Gatorade, and Lay's, in more than 200 markets. The move comes as PepsiCo spent $5.4 billion on marketing activities in 2025, with $3.4 billion of that amount going toward advertising, according to its latest annual report. Sources with direct knowledge said the appointment will lead Publicis to withdraw from the remaining Coca-Cola global media pitch. MediaSense is handling that review, which has been estimated at around $4 billion. Publicis already handles Coca-Cola's media account in the U.S. and Canada, and declined to comment. The new PepsiCo appointment will also displace Omnicom, whose OMD network has held the account in key markets, including the U.S. and U.K., for more than two decades. A PepsiCo spokesperson said Omnicom will remain a "critical strategic partner" across many creative, sports, and PR briefs. Publicis has previously worked with PepsiCo in China, India, the Philippines, Thailand, Vietnam, Taiwan, South Korea, Indonesia, Hong Kong, Malaysia, and parts of Eastern Europe. PepsiCo is also running a separate global review focused on broader AI marketing transformation and capabilities, with Omnicom, Accenture, Deloitte, and Publicis Groupe's Sapient unit previously reported as competing for the AI brief. company spotlight Upstream. Upstream leads in mobile marketing automation, specializing in customer acquisition and engagement across mobile channels. The company reaches over 1.2 billion consumers globally, conducting 3.1 billion monthly interactions. Its Grow platform excels in lead optimization and interaction, employing predictive technology and marketing strategies to deliver a 12x ROI for e-commerce. Upstream uses advanced MarTech tools for campaign management, identity resolution, and ad fraud prevention, ensuring optimal performance.
Omnicom Media MENA transitions Hearts & Science into Hearts United. For clients in MENA, Hearts & Science becomes Hearts United, led by Dana Sarkis, building on existing regional presence, talent and client relationships, while introducing greater global scale and capabilities. From left, Dana Sarkis, Managing Director of Hearts United, and Elda Choucair, CEO of Omnicom Media MENA Omnicom Media MENA, an Omnicom (NYSE: OMC) Connected Capability, has officially launched Hearts United in the MENA region, with Hearts & Science offices across the region now operating as Hearts United. The move forms part of Omnicom Media's global launch of Hearts United, a new 40-market media agency created through the combination of its Hearts & Science and Mediahub networks. For clients in MENA, the transition sees Hearts & Science become Hearts United, building on the agency's existing regional presence, talent and client relationships while introducing a renewed agency proposition backed by greater global scale and capabilities. In MENA, Hearts United will be led by Dana Sarkis, current Managing Director of Hearts & Science, who will continue to report to Elda Choucair, CEO of Omnicom Media MENA. "Hearts & Science helped pioneer data-driven decision-making, while Mediahub broke new ground by proving media could serve as a creative platform," says Omnicom Media global CEO Florian Adamski. "In bringing them together as Hearts United, we have created a new globally scaled network built from complementary strengths, approaches and footprints, and grounded in the shared principle of putting client growth at the heart of every decision." Bringing together two high-growth challenger organisations with complementary capabilities, cultures and geographic strengths, Hearts United is built to help ambitious brands navigate a media environment where influence moves continuously across platforms, creators, communities, commerce and AI. Dana Sarkis, Managing Director of Hearts United MENA, said, "For its clients in MENA, Hearts United represents an evolution of the agency they already know, with the same commitment to their businesses and the strength of its existing teams, now connected to an even broader global network. Sarkis added, "It gives us an opportunity to build on what Hearts & Science has established in the region while renewing our proposition around how brands create growth in a world where people, technology and influence are constantly moving." The new agency - which operates across 40 markets and represents approximately $9.1bn in 2025 billings - launched following sustained growth at both organizations. Between 2021 and 2025, Hearts & Science increased its billings by 50 per cent, while Mediahub grew 33 per cent - momentum that has continued into 2026. As a result, the new agency debuts with one of the best new business performances in the industry as tracked by the COMvergence real-time dashboards, currently ranking #1 in the US YTD with $294m in total new business (wins minus losses, including retentions); and #3 globally and in EMEA with $567m and $242m, respectively, outperforming agencies that are up to three times its size. Four principles define the new agency's approach: * Outcomes-oriented: An evolving commercial model connects the agency's success with client growth, putting accountability into the operating model. * Predictive by design: AI is embedded into workflows and the operating model to expand capacity, strengthen human judgment and give talent more time to solve higher-value problems. * Ecosystem mastery: Teams plan holistically across the platforms, communities, creators, and commerce environments where attention and influence move, rather than treating channels as isolated decisions. * Focused and senior-led: Expert teams work as extensions of clients' organizations, reducing silos and handoffs while bringing senior guidance and diverse expertise to the work. Like its sibling Omnicom Media agencies OMD, Initiative, PHD and UM, Hearts United will leverage the singular advantages and assets of the world's largest global media network in scale, data and technology, identity, commerce capabilities, and talent to deliver disproportionate growth for its clients. Hearts United will be led in EMEA by Ross Jenkins, who previously led Mediahub across the region. During his tenure as EMEA CEO, Jenkins expanded Mediahub's footprint into new markets, accelerated its growth, attracted major international clients, and established a reputation for combining challenger thinking with operational excellence. He has also built cross-market teams around an entrepreneurial culture, a model that will carry into the new Hearts United EMEA organization. Hearts United joins the Omnicom Media agency portfolio as the group has the best 2026 YTD total new business performance among all global media groups for 2026 - including earning more new client billings ($4.1b) than any other group - resulting from a streak of wins, including Adidas, Delta, Dyson, IBM, Mark Anthony Brands, Novo Nordisk, On, and Subway. Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand's digital, print, events, directories, podcast and video verticals. As such he's a key stakeholder in the Campaign Global brand, the world's leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
Brave Bison reports profit rise as System1 takeover hangs in balance. Wed, 26th Aug 2026 11:30 (Alliance News) - Brave Bison Group PLC on Wednesday reported higher first half profit and revenue, following continued growth across its platform-based businesses and resilient trading in its Sport & Entertainment division. The London-based advertising and communications agency said that for the half year ended June 30, pretax profit rose to GBP2.1 million from GBP100,000 a year earlier. Revenue more than doubled to GBP36.3 million from GBP17.8 million. Net revenue nearly doubled to GBP23.9 million from GBP12.0 million, while adjusted pretax profit more than doubled to GBP4.1 million from GBP1.9 million. Brave Bison said both were ahead of its July trading update. Brave Bison said net revenue growth was driven by acquisitions, strong trading in its Sport & Entertainment division and double-digit organic growth at MiniMBA. In May, Brave Bison announced a record multi-year agreement between MiniMBA and Omnicom. The company said it had substantially improved the marketing, sales and product development capabilities of the marketing training business since acquiring it in August 2025. Brave Bison also highlighted its 28% shareholding in System1 Group PLC, acquired in March, as supporting the strategic and financial rationale for its proposed combination with the company. Brave Bison did not declare an interim dividend. Looking forward, the company said trading remains in line with expectations and is weighted towards the second half of the year. Executive Chair Oliver Green said: "This has been another period of momentum for Brave Bison, with net revenue nearly doubling and Adjusted PBT up 120%, both ahead of its July trading update. Its platform-based solutions, including MiniMBA, continued to deliver strong organic growth, alongside a resilient performance from its Sport & Entertainment division. "The record multi-year agreement between MiniMBA and Omnicom announced in May 2026 underlines the strength of our offering to the world's largest advertisers, and as separately announced we have progressed to a firm offer by the company for System1 Group PLC." "We believe is in the best interests of all Brave Bison and System1 shareholders," Green added. Shares in Brave Bison were up 3.8% at 83.00 pence on Wednesday morning in London. By Niall Holden, Alliance News reporter Shares in this article. Brave Bison 84.50 5.63% System1 Group 335.00 0.00%
Omnicom shifts Omni engineering teams to Endava amid AI platform push. Omnicom has transferred significant portions of the product and engineering teams supporting its AI-powered Omni platform to technology contractor Endava, according to ADWEEK. The changes came just months after Omnicom highlighted a revamped version of Omni at CES in January, positioning the platform as a central part of its offering to clients. At least 468 employees in the U.S., U.K., India and Malaysia were affected by the transfers in June and July, according to documents obtained by ADWEEK. The company also laid off about 50 U.S. employees from its Omni Platforms Product & Engineering Division on June 9. Additional product and engineering cuts were made in Australia, the U.K. and Malaysia, sources told ADWEEK. An Omnicom spokesperson told ADWEEK that the company entered into a multiyear partnership with Endava designed to increase engineering capacity and accelerate delivery. Under the arrangement, Omnicom retains ownership of the Omni product, as well as its AI innovation, data science, client relationships and intellectual property, the spokesperson said. Some affected employees questioned the strategy of separating a key technology platform from portions of the engineering team responsible for developing and supporting it. One transferred employee told ADWEEK the move raises questions about outsourcing engineering work for a product Omnicom is actively marketing to clients. - Based on reporting by ADWEEK Capitol Communicator. Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Stay current by subscribing to our newsletters by clicking on the subscribe link in the footer of this website and by checking in regularly with Capitol Communicator. 0 comments. Sponsors. [metaslider id="29383"] Capitol Communicator career center search results (jobs in multiple locations). Media kit. Recent comments.