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Pennsylvania State University

Land-grant university in University Park, PA

Assistant Director Annual Giving - Office of Primary Giving

Growth MarketingConfirmed live in the last 24 hours
Full-timeState College, PA, USA$54.1k - $78.4k

About the Job

Requirements

  • A bachelor's degree or higher plus one or more years of relevant experience, or an equivalent combination of education and experience.
  • Experience developing or implementing annual giving, fundraising, or marketing campaigns across multiple channels, including direct mail, email, telephone, text, digital fundraising, and/or social media.
  • Ability to use data and campaign results to inform fundraising strategies and decision-making.
  • Project management skills and ability to manage multiple priorities and deadlines in a fast-paced environment.
  • Written, verbal, interpersonal, and relationship-building skills.
  • Ability to collaborate effectively with colleagues, partners, and stakeholders across an organization.
  • Ability to work independently, take initiative, and contribute effectively as part of a team.
  • Commitment to creating and maintaining an inclusive and respectful environment for students, colleagues, alumni, and friends of the University.
  • Commitment to continuous learning and professional development, including being mentored.

Responsibilities

  • Develop and implement data-informed annual giving strategies to engage, acquire, retain, and increase donor support for assigned colleges, campuses, units, and University programs; use donor and campaign data to identify opportunities, evaluate results, and inform future strategies.
  • Develop and manage multichannel fundraising campaigns and initiatives, including direct mail, email, telephone, text, digital fundraising, social media, personal solicitations, and events; ensure campaigns align with central and unit priorities and budgets.
  • Serve as a strategic partner to assigned unit colleagues by identifying fundraising opportunities, establishing priorities, developing campaign strategies, and translating unit needs into annual giving initiatives.
  • Collaborate with development communications and creative teams to develop concepts, messaging, copy, and creative assets that support annual giving goals and communicate Penn State's needs, ambitions, and values.
  • Identify, solicit, cultivate, and steward prospects and donors to strengthen donor relationships and encourage continued philanthropic engagement.
  • Monitor and evaluate campaign performance, prepare reports and recommendations, and use results to optimize fundraising strategies and improve future initiatives.
  • Communicate Penn State’s needs, ambitions, and values through formal and informal communications.
  • Work with and manage vendors, staff, volunteers, donors, committees, and boards.
  • Develop and produce internal and external materials, proposals, solicitations, and reports.
  • Interact with University staff and administration.
  • Coordinate and participate in meetings and professional activities that advance the goals of the Office of Primary Giving.
  • Develop and strengthen relationships with alumni and friends of the University.
  • Assume responsibility for office operations as necessary.

Desired Qualifications

  • Experience in higher education advancement, annual giving, alumni relations, or a related fundraising environment.
  • Experience with fundraising, customer relationship management, project management, or digital fundraising technologies; experience with Workfront, GiveCampus, Salesforce, or similar systems is preferred but not required.
  • Experience developing strategies for audience segmentation, donor acquisition, retention, reactivation, or increased giving.
  • Experience partnering with frontline fundraisers or unit development colleagues to achieve shared fundraising goals.

About the Company

Pennsylvania State University

Land-grant university in University Park, PA

Pennsylvania State University is a multi-campus, land-grant public research university whose mission spans undergraduate and graduate education, research, and public service.

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