Full-Time
VP of Product Marketing
Confirmed live in the last 24 hours
Xsolla
501-1,000 employees
Integrated payment solutions for video games
Compensation Overview
$225k - $280kAnnually
Expert
Los Angeles, CA, USA
This is a hybrid position, which implies that the candidate will be required to work in-office some days.
You match the following Xsolla's candidate preferences
Employers are more likely to interview you if you match these preferences:
- 10+ years of experience in product marketing, preferably in the gaming, software, or tech industry
- Proven track record of successfully marketing B2B SaaS or PaaS solutions to diverse audience segments
- Strong understanding of the gaming industry, game development processes, and publisher needs across various scales of operation
- Experience in developing and implementing Product-Led Growth strategies
- Experience leading and developing high-performing marketing teams
- Excellent communication skills with the ability to translate complex technical concepts into compelling narratives for both technical and non-technical audiences
- Data-driven approach to marketing with experience in marketing analytics and ROI measurement
- Strategic thinker with the ability to align marketing efforts with broader business goals and developer needs
- Experience in go-to-market strategy development and execution for new products or features
- Experience in planning and executing large-scale product launches and developer-focused events
- Proven ability to work effectively with C-level executives and across multiple departments
- Strong project management skills with the ability to coordinate complex, multi-faceted marketing initiatives
- Bachelor's degree required; MBA or advanced degree preferred
- Lead and develop a high-performing Product Marketing Management team, aligning their efforts with Xsolla's product and business goals.
- Collaborate closely with the Product Office to translate complex technical features into compelling value propositions for game developers and publishers of all sizes.
- Develop and execute go-to-market strategies for new products and features, coordinating across Product, Marketing, and Business Development teams.
- Craft and oversee the creation of developer-centric marketing content, ensuring it speaks to the needs of both indie developers and large game companies.
- Drive product positioning and messaging strategies that differentiate Xsolla in the competitive game industry landscape, emphasizing our commitment to equal access for all developers.
- Implement and oversee a metrics-driven approach to measure the impact of product marketing initiatives on adoption, retention, and revenue.
- Represent Xsolla at industry events, speaking engagements, and in media interactions to build thought leadership in the gaming space.
- Work with the Business Development team to create effective sales enablement materials and strategies that resonate with developers of all scales.
- Expand and refine Xsolla's Product-Led Growth strategy, integrating it with our existing sales-led approach to create a comprehensive growth model.
- Collaborate closely with Developer Experience teams to ensure all marketing efforts align with developer needs and preferences.
- Synthesize insights from the hundreds of game events Xsolla attends annually to inform product positioning and marketing strategies.
- Develop strategies to showcase how Xsolla's solutions can scale from individual indie developers to large game companies, emphasizing our flexibility and comprehensive offering.
- Work closely with the existing CMO and marketing team to ensure alignment between product marketing initiatives and experiential marketing, events, and release week announcements.
- Collaborate with the events team to maximize Xsolla's presence and impact at industry conferences and trade shows.
- Lead the planning and execution of quarterly release weeks, crafting compelling narratives and coordinating product announcements across all channels.
- Develop and oversee ongoing product announcements, ensuring consistent and impactful communication of new features and updates to our developer community.
- Spearhead the creation and execution of an annual developer-centric keynote/event, showcasing Xsolla's innovations and reinforcing our commitment to the developer community.
- Ensure that all marketing efforts, from large-scale events to individual product updates, consistently reflect Xsolla's developer-centric approach and value proposition.
- Previous experience in a gaming, ad-tech, or fintech company
- Familiarity with blockchain technology and its applications in gaming
- Track record of successful quarterly release management and yearly keynote event planning in a tech or gaming company
- Experience marketing developer tools or platforms
- Track record of successful collaboration with Developer Experience or Developer Relations teams
Xsolla provides integrated payment solutions and tools specifically designed for video game publishers and developers. Their services include payment processing, fraud detection, and gamified experiences, which help clients monetize their games and engage players effectively. Xsolla operates in over 200 countries, supports more than 130 currencies, and offers services in over 20 languages, making it accessible to a wide range of clients from indie developers to large publishers. Unlike many competitors, Xsolla focuses exclusively on the video game industry, allowing them to tailor their offerings to meet the unique needs of game developers. The company's goal is to enhance the gaming experience for players while providing developers with the tools they need to succeed.
Company Stage
N/A
Total Funding
$73M
Headquarters
Los Angeles, California
Founded
2005
Simplify's Take
What believers are saying
- Xsolla's launch of Xsolla ZK taps into the growing blockchain gaming market.
- The Mastercard partnership introduces innovative payment solutions, enhancing user experience.
- Expansion into Southeast Asia indicates successful regional strategies and growth potential.
What critics are saying
- Web3 technologies like Xsolla ZK may face regulatory challenges in strict regions.
- Geopolitical risks in the MENA region could impact Xsolla's operations and partnerships.
- Local regulatory hurdles in Southeast Asia may affect service implementation.
What makes Xsolla unique
- Xsolla offers a comprehensive suite of tools for game monetization and distribution.
- The company supports over 130 currencies and 20 languages, enhancing global accessibility.
- Xsolla's partnerships with major gaming entities like Valve and Ubisoft boost its credibility.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Professional Development Budget