Brand & Communications Strategy Specialist

Skill required: Marketing Operations - Quality Management
Designation: Brand & Comm Strategy Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Help balance increased marketing complexity and diminishing marketing resources. • Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. • Role requires Digital Marketing Ads Promotion creation design • Govern activities needed to maintain a desired level of excellence, including quality management system architecture, policy development, planning, assurance, control, and continuous improvement.
What are we looking for? • Primary skill - Quality Management - P5 • Secondary skill - Brand Strategy - P5 • Skills and Competencies • Market Understanding mastery. • Generating and Applying Customer and Consumer Insights skilful. • Translating marketing strategy into marketing plans expert. • Performance Monitoring expert. • Brand Management expert. • Managing the OD and I pipeline and Stage Gate process mastery. • Multi tasking and prioritisation skilful. • Proactive learning skilful. • Brand Marketing - P5 • Experience in Marketing minimum 10 years. • Experience of managing global BTL below the line brand activations. • Experience of managing global brands. • Experience of working in a matrix organization. • Lubricants experience desirable but not essential. • Strong interpersonal and communication skills. • A focus on diversity and inclusiveness in approach to team as well as in overall behaviour and actions. • Proven track record of using Microsoft 365 AI and new systems platforms confidently and efficiently in day to day work essential.
Roles and Responsibilities: • Manage in market product portfolio in line with the global brand architecture proposition and guardrails. • Supports execution of global brand strategies including brand positioning product packaging pricing and channel management. • Plans for and drives execution of new product launches in defined markets leveraging inputs from global marketing teams to deliver launch objectives. • Supports the development of a brand innovation pipeline plan working closely with global brands teams and cross functional teams as per project needs. • Develops yearly brand plans by space and channel incorporating key projects in the year and engages with In Country activation teams and Sales teams to drive Brand Performance and key brand health metrics. • Implements ASP plans media promotions events etc to support brand development objectives in conjunction with the various channel marketing teams and the Brand and Comms team within Hub Country Marketing. • Identifies opportunities for incremental gross margin growth through cost reduction opportunities on brands being managed. • Build digital capability in self and works with digital experts internally and externally to guide digital marketing activities for various brands under responsibility. • Follows effective brand management processes in conjunction with global offer development teams to ensure consistent brand implementation. Implements and manages product brand guidelines and policy in accordance with master brand and global product brand guidelines. • Helps to manage the product range supporting the signing off of additions deletions and working closely with the Product Line Management team. • Direct lead and coach the activation team to deliver marketing plans and ensure appropriate allocation of resources. Contributes to developing succession plans to ensure a long term people pipeline and build the capability of the team.Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us atwww.accenture.com

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