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MaintainX

AI-driven SaaS for maintenance management

Account-Based Marketing Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeRaleigh, NC, USAHybrid

About the Job

Requirements

  • At least 4 years of experience in B2B SaaS marketing, with hands-on paid digital, account-based marketing, or demand generation experience.
  • Experience managing paid campaigns, ideally on LinkedIn and programmatic channels, and optimizing them for pipeline quality rather than volume.
  • A track record of executing multi-channel campaigns end to end, ideally account-based marketing campaigns.
  • Working knowledge of Outreach or a similar tool and Salesforce.
  • Ability to manage projects across many campaigns and deadlines at once.
  • Ability to pull performance data, identify trends, and explain their implications.
  • Initiative and comfort with ambiguity in a high-growth environment where priorities may change.

Responsibilities

  • Run paid account-based marketing programs on LinkedIn and programmatic channels by building audiences from account lists and signals, adjusting budgets and creative based on engagement, and testing new channels as the budget grows.
  • Plan and launch coordinated campaigns across webinars, events, email, and direct mail, timed to account activity and Sales priorities to provide relevant touchpoints when accounts show buying signals.
  • Set up and quality-assure campaigns in account-based marketing and marketing tools, and maintain clean account and contact data.
  • Write briefs for ads and landing pages for Creative and maintain a refresh calendar to keep campaigns current.
  • Report on campaign results and develop ideas for one-to-few and one-to-one account plays to pursue more high-value accounts.
  • Work closely with the Senior Manager, ABM, and partner with Sales, Customer Success, Events, and Content.
  • Within 6 to 12 months, run paid programs independently, own pipeline key performance indicators, and design account plays.

Desired Qualifications

  • Experience with account-based marketing or sales intelligence tools such as UserGems, ZoomInfo, Clay, Demandbase, or 6sense.
  • Experience with direct mail or other offline account-based marketing tactics.
  • Background in industrial or operations software.

About the Company

MaintainX

AI-driven SaaS for maintenance management

MaintainX offers a subscription-based software platform for maintenance and operations management, targeting industrial sectors like manufacturing and food & beverage. The core product is a SaaS system that helps customers track and manage reactive and preventive maintenance, daily operations, inventory, and assets, with AI-assisted capabilities to optimize workflows. The platform includes an open API for integrating with existing systems and an Academy that provides on-demand lessons and certifications. Compared with competitors, MaintainX emphasizes AI-driven maintenance, real-time inventory and asset management, strong integration options, and an educational component to maximize platform usage. The company aims to digitally transform maintenance and operations to boost efficiency and productivity while reducing manual work across industrial sites.

Company size
501-1,000
Company stage
Acquired
Total funding
$242.8M
Headquarters
San Francisco, CA
Founded
2018

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