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SALT XC

Experiential marketing agency with AI tech

Creative Director - Portfolio

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-time$145k - $170k /yr

About the Job

Requirements

  • Proven success leading integrated creative across advertising, digital, social, retail and shopper marketing, with 8+ years of experience in advertising, integrated marketing or medium-agnostic creative, or a track record demonstrating exceptional advancement.
  • A strong portfolio showcasing originality, innovation and integrated thinking across brand campaigns, retail experiences and consumer touchpoints.
  • Experience creating world-class campaigns that have achieved international recognition or earned multiple international awards.
  • Proven ability to inspire, mentor and develop creative talent while elevating the creative output of multidisciplinary teams.
  • Ability to develop bold, unconventional ideas that extend beyond executional solutions and drive cultural and business impact.
  • Experience translating brand ideas into compelling retail and shopper marketing experiences that strengthen brand equity and drive conversion.
  • Presentation, communication and storytelling skills, with experience influencing senior stakeholders and building trusted relationships.
  • Experience managing creative production, collaborating with photographers, directors and vendors, and delivering high-quality work within budget.
  • Organizational, time management and prioritization skills, with the ability to manage multiple projects, meet deadlines and thrive in a fast-paced environment.

Responsibilities

  • Inspire and lead multidisciplinary teams of senior creatives and designers, fostering creativity, collaboration and high performance while growing, motivating and retaining top talent across a portfolio of Kraft Heinz brands.
  • Champion integrated thinking across TV, social, digital, experiential, out-of-home, retail, shopper marketing and emerging platforms to ensure cohesive, compelling brand experiences, visual excellence and message consistency.
  • Lead the development and execution of integrated creative across advertising, retail, shopper marketing and brand experiences, managing multiple projects, workflows and brand portfolios while balancing long-term brand building with speed, agility and cultural relevance.
  • Lead teams to deliver bold, non-traditional creative solutions across integrated campaigns, collaborating with the Executive Creative Director to align creative vision with agency and brand objectives.

Desired Qualifications

  • A positive, proactive and collaborative leadership approach, with initiative, new ideas and contribution to a strong team culture.

About the Company

SALT XC

Experiential marketing agency with AI tech

Salt XC is a North American marketing and technology agency focused on Experiential Commerce, which blends consumers’ online and offline journeys to drive measurable actions for brands. It combines strategy, creative, design, media, content, and commerce with a proprietary AI-enabled tech stack, including Media Mob (content marketplace for vetted freelancers), Podium (marketing mix modeling to predict outcomes), Frontrunner (social DSP that automates media buying), and Otto (AI media planning). The company differentiates itself by acting as a hybrid of full‑service agency and tech firm, owning an in‑house tech stack to execute faster and more data-driven campaigns, and expanding through acquisitions to integrate retail media, data analytics, and real‑world experiences. Its goal is to deliver connected, data-informed experiences that convert—scaling across North America for major brands such as Kraft Heinz, Adidas, Coca‑Cola, Visa, Microsoft Xbox, and RBC.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Canada
Founded
2019

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