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SALT XC

Experiential marketing agency with AI tech

Creative Director - Portfolio

Full-TimeUpdated on 10/3/2026
$145k - $170k/yr
Senior, Expert
Chicago, IL, USA
HybridHybrid; the role is listed for Toronto and Chicago.

About the job

Requirements
  • Proven success leading integrated creative across advertising, digital, social, retail and shopper marketing, with 8+ years of experience in advertising, integrated marketing or medium-agnostic creative, or a track record demonstrating exceptional advancement.
  • A strong portfolio showcasing originality, innovation and integrated thinking across brand campaigns, retail experiences and consumer touchpoints.
  • Experience creating world-class campaigns that have achieved international recognition or earned multiple international awards.
  • An established ability to inspire, mentor and develop creative talent while elevating the creative output of multidisciplinary teams.
  • Ability to develop bold, unconventional ideas that extend beyond executional solutions and drive cultural and business impact.
  • Experience translating brand ideas into compelling retail and shopper marketing experiences that strengthen brand equity and drive conversion.
  • Presentation, communication and storytelling skills, with experience influencing senior stakeholders and building trusted relationships.
  • Experience managing creative production, collaborating with photographers, directors and vendors, and delivering high-quality work within budget.
  • Organizational, time management and prioritization skills, with the ability to manage multiple projects, meet deadlines and thrive in a fast-paced environment.
Responsibilities
  • Inspire and lead multidisciplinary teams of senior creatives and designers, fostering a culture of creativity, collaboration and high performance while growing, motivating and retaining top talent across a portfolio of Kraft Heinz brands.
  • Champion integrated thinking across every consumer touchpoint, from TV, social and digital to experiential, out-of-home, retail, shopper marketing and emerging platforms, ensuring cohesive brand experiences, visual excellence and message consistency.
  • Lead the development and execution of integrated creative across advertising, retail, shopper marketing and brand experiences, managing multiple projects, workflows and brand portfolios while balancing long-term brand building with speed, agility and cultural relevance.
  • Lead teams to deliver bold, non-traditional creative solutions across integrated campaigns, collaborating closely with the Executive Creative Director to align creative vision with agency and brand objectives.
  • Contribute hands-on to ideas and creative work.
  • Present creative work to Brand Teams, Retail Marketing partners and senior stakeholders.
Desired Qualifications
  • A positive, proactive and collaborative mindset, taking initiative, bringing forward new ideas and contributing to a strong team culture.

About the company

Salt XC is a North American marketing and technology agency focused on Experiential Commerce, which blends consumers’ online and offline journeys to drive measurable actions for brands. It combines strategy, creative, design, media, content, and commerce with a proprietary AI-enabled tech stack, including Media Mob (content marketplace for vetted freelancers), Podium (marketing mix modeling to predict outcomes), Frontrunner (social DSP that automates media buying), and Otto (AI media planning). The company differentiates itself by acting as a hybrid of full‑service agency and tech firm, owning an in‑house tech stack to execute faster and more data-driven campaigns, and expanding through acquisitions to integrate retail media, data analytics, and real‑world experiences. Its goal is to deliver connected, data-informed experiences that convert—scaling across North America for major brands such as Kraft Heinz, Adidas, Coca‑Cola, Visa, Microsoft Xbox, and RBC.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Canada

Founded

2019

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Simplify's Take

What believers are saying

  • On March 3, 2026, Salt XC invested in William Thomas Digital's AI personalization stack.
  • Craft & Commerce added New York, Chicago, and Florida reach in February 2026.
  • Salt XC's careers page listed Atlanta and Austin account executive openings in August 2026.

What critics are saying

  • Integrating WTD, Nectar First, and Craft & Commerce strains management and dilutes cultures.
  • Salt Media now depends on keeping C&C clients like Chobani, AB InBev, and Kraft-Heinz.
  • Platform-native AI from Google, Meta, and Amazon commoditizes agency media work within 24 months.

What makes SALT XC unique

  • Experiential Commerce unifies brand activation, commerce, and measurement across offline and online channels.
  • Salt XC owns proprietary tools—Media Mob, Podium, Frontrunner, and Otto—for faster planning.
  • Its acquisitions fuse creative, CRM, and media into one North American platform.

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Benefits

Health Insurance

401(k) Retirement Plan

Remote Work Options

Paid Vacation

Paid Holidays

Flexible Work Hours

Hybrid Work Options

Wellness Program

Mental Health Support

Conference Attendance Budget

Professional Development Budget

Stock Options

Company Equity

Phone/Internet Stipend

Home Office Stipend

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Parental Leave

Paid Sick Leave

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Employee Discounts

Meals

Gym Membership

Relocation Assistance

Commuter Benefits

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Training Programs

Meal Benefits

Employee Referral Bonus

Performance Bonus

Profit Sharing

Paid Holidays

Company News

Strategy
Aug 13th, 2026
Agency Moves: Salt XC adds an ACD.

Agency Moves: Salt XC adds an ACD. 10 hours ago Former Saje and Taxi copywriter moves to Salt XC LB Cooper has joined Salt XC as associate creative director.

AAAA
May 7th, 2026
How agencies are reshaping junior-level roles and training in the AI era.

How agencies are reshaping junior-level roles and training in the AI era. Published 04.30.2026 * Artificial Intelligence * Culture * Future of the Agency * HR/Talent/Inclusion * Staff Development * Talent More than half of agencies pulled back on entry-level hiring as AI took over many tasks once handled by junior staff, with 57% reporting that they had slowed or paused hiring for such roles, a report last August showed. Stats like that have caused anxiety among emerging talent trying to enter the ad industry, but numbers don't paint a full picture. Experiential commerce agency Salt XC, for example, hired 100 employees within the last two months, with the majority being entry-level. Ad Age spoke with 18 agency executives, hiring managers and other industry leaders who are reworking their team structures to find new jobs and opportunities for juniors. Some of those opportunities have actually opened up as a result of AI. Other agencies are introducing apprenticeships and shadowing that offer training on higher-level skills that AI can't replace. "AI is in its infancy," said Allen & Gerritsen (A&G) CEO Andrew Graff, adding, "We're going to need a whole new set of skills." The 4As is also working on expanding The Face of Talent, its annual summer week of programming around talent initiatives, to provide more year-round training to help agencies restructure their workforces so they can continue to hire junior talent. "We're also going to be looking at things like organizational design within agencies. What does the new talent team need to look like?" said Justin Thomas-Copeland, CEO of the 4As. The guide below shows some of the ways that agencies are placing junior talent, including how they've rewired their workforces to ensure their success.

The Globe and Mail
Mar 3rd, 2026
Salt XC invests in William Thomas Digital to expand AI-powered customer experience capabilities

Salt XC has made a strategic investment in William Thomas Digital (WTD), a Canadian CRM and customer experience consultancy specialising in AI marketing orchestration and personalisation. WTD will continue operating independently under its existing leadership whilst expanding its innovation capabilities. WTD focuses on agentic workflows and generative creative systems, embedding intelligent agents directly into CRM environments to enable adaptive segmentation, real-time decisioning and dynamic content generation. The technology allows creative, data and automation to operate together whilst continuously learning and optimising performance. The investment will support expansion of WTD's strategic and technical teams, advancement of AI-powered personalisation capabilities, and collaboration with Salt XC on shared client initiatives. Salt XC is a North American marketing agency employing over 400 professionals across the continent.

Newswire
Mar 3rd, 2026
Salt XC Makes Strategic Investment in William Thomas Digital to Expand AgenticCX and Personalization Capabilities

/CNW/ - Salt XC today announced a strategic investment in William Thomas Digital (WTD), a technology-driven CRM and customer experience consultancy...

Digiday
Feb 11th, 2026
Canadian indie Salt XC buys US agency Craft & Commerce to expand media offerings

Toronto-based independent agency Salt XC has acquired Craft & Commerce, a full-service media agency with offices in New York, Chicago and Florida. This marks Salt XC's second US acquisition in a year as it expands its North American presence despite ongoing trade tensions between the US and Canada. The acquisition strengthens Salt XC's regional reach and media capabilities, combining experiential marketing with retail media expertise. Clients include Kraft-Heinz, AB InBev, Adidas and Chobani. Craft & Commerce will continue operating under its own name for now. Salt XC's previous acquisition of AI-driven agency Nectar First has enhanced its technological capabilities. Analyst Andrew Lipsman called the move a natural fit, noting both agencies' forward-thinking approach to retail media and experiential activation. Financial terms were not disclosed.