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Full-Time

Staff Data Scientist

Marketing Data Science

Confirmed live in the last 24 hours

Northbeam

Northbeam

51-200 employees

Marketing intelligence platform for advertisers

Data & Analytics
Enterprise Software
AI & Machine Learning

Mid, Senior

California, USA + 2 more

Category
Data Science
Data & Analytics
Required Skills
Python
Data Science
Marketing
Requirements
  • Bachelor's degree in Mathematics, Computer Science, or a highly quantitative STEM field
  • Strong first-principles understanding of statistics, linear algebra, probability, and machine learning
  • Experience with at least three of the following: regression, time series analysis, causal inference, statistical testing, Bayesian modeling, optimization, signal processing
  • Strong programming skills, and ability to implement data science solutions within a production codebase using clean, interpretable, and maintainable code
  • Expertise in Python
  • Minimum 4+ years of professional experience as a data scientist, ML engineer, or quant
  • Or 2+ years of professional experience as a data scientist, ML engineer, or quant and 2+ years of professional experience as a Software Engineer
  • Experience with (or enthusiasm about) in a small, fast-paced company, and leading the implementation of projects start-to-finish in a results driven startup environment
  • 2+ years of media or advertising experience
  • Ability to help internal and external stakeholders navigate the business trade-offs of technical solutions, and clearly communicate results to non-technical audiences in English
  • Ability to design and build rich visualizations to tell compelling stories with data
Responsibilities
  • Lead R&D for new and existing data science powered products at Northbeam.
  • Collaborate with our engineering and product teams to take working proofs of concept into production for our growing customer base.
  • Provide technical expertise and support for non-technical stakeholders (internal and external).
  • Educate colleagues in other departments about the use of data science in marketing and advertising.

Northbeam is a marketing intelligence platform that helps businesses optimize their advertising budgets and improve performance, specifically targeting brands that spend over $250,000 monthly on ads. It combines Multi-Touch Attribution (MTA) to track customer interactions and accurately attribute sales, with Media Mix Modeling (MMM) to evaluate the effectiveness of different marketing channels. Northbeam operates on a subscription-based model with custom pricing, offering personalized support to clients. Key features include budget scenario recommendations and channel-specific revenue forecasting, enabling clients to make informed, data-driven decisions.

Company Stage

Series A

Total Funding

$15M

Headquarters

San Francisco, California

Founded

2019

Growth & Insights
Headcount

6 month growth

8%

1 year growth

-3%

2 year growth

130%
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Simplify's Take

What believers are saying

  • Recent funding rounds, including a $15 million Series A and nearly $20 million in new equity, position Northbeam for aggressive expansion and product development.
  • The addition of new metrics like shipping, discounts, refunds, and taxes enhances the platform's analytical capabilities, providing more comprehensive insights for clients.
  • Northbeam's advanced features like budget scenario recommendations and channel-by-channel revenue forecasting enable clients to make highly informed, data-driven decisions.

What critics are saying

  • The reliance on large-scale advertisers means Northbeam may be vulnerable to economic downturns that impact advertising budgets.
  • The competitive landscape in marketing intelligence is fierce, with numerous well-funded players vying for market share.

What makes Northbeam unique

  • Northbeam's integration of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM) offers a comprehensive approach to understanding marketing impact, unlike competitors who may focus on just one method.
  • The platform's focus on large-scale advertisers with significant budgets allows for tailored, high-impact solutions that smaller competitors may not be able to provide.
  • Northbeam's subscription model with dedicated support from a Customer Success Manager and Media Strategist ensures personalized service, setting it apart from more generic, self-service platforms.