C

C3 Industries

Vertical cannabis cultivation, processing, and retail

Vice President, People & Culture

Full-Time
No salary listed
Expert
Bachelor's
Ann Arbor, MI, USA+2 moreMore locations: Chicago, IL, USA | St. Louis, MO, USA
RemoteTravel is required as needed.
People & HR

About the job

Requirements
  • A bachelor's degree in Human Resources, Business, or a related field is required.
  • At least 10 years of progressive Human Resources experience, including at least 5 years in senior leadership, is required.
  • Experience in a multi-state retail environment is preferred.
  • Demonstrated experience with union negotiations and labor strategy is required.
  • Experience managing benefits negotiations and cost governance is required.
  • Strong financial acumen and the ability to align Human Resources strategy with EBITDA and operational goals are required.
  • Deep knowledge of employment law and compliance best practices is required.
  • Strong executive presence and the ability to partner effectively at Vice President and C-suite levels are required.
  • Strong and current knowledge of employment and labor laws and regulations is required.
  • Working knowledge of Human Resources Information Systems and comfort learning new systems are required.
  • The role requires the ability to travel as needed and pass applicable background check requirements.
Responsibilities
  • Monitor, analyze, and update company strategies and policies in response to evolving labor market trends, including remote work, hybrid work models, compensation, benefits, paid time off, and artificial intelligence in the workplace.
  • Enhance Human Resources process efficiency through standardization, automation, and clearly defined service-level expectations.
  • Lead and continuously enhance the enterprise Human Resources operating model across retail, facilities, and corporate teams to ensure consistent, scalable, and high-quality execution.
  • Lead workforce planning and labor cost forecasting to align staffing plans with financial targets and operating needs.
  • Build and maintain executive-level workforce dashboards covering turnover, hiring velocity, labor costs, engagement, and compliance risk.
  • Oversee Human Resources Information Systems strategy, system automation, reporting integrity, and data governance.
  • Negotiate and manage company-wide benefits strategy, broker and carrier relationships, and cost modeling.
  • Provide strategic leadership in union engagement and collective bargaining to support stable operations and compliant outcomes.
  • Ensure multi-state compliance, audit readiness, and consistent policy enforcement.
  • Design and govern compensation strategies, including pay structures and market benchmarking, aligned with business needs and negotiated agreements.
  • Build structured talent acquisition pipelines and succession planning across all functions.
  • Manage the Human Resources budget and align Human Resources initiatives with enterprise financial performance.
  • Build and coach a high-performing Human Resources leadership team with clear roles, accountability, and development plans.
  • Champion culture and organizational effectiveness through leader communication, manager capability, and a consistent employee experience across sites.
  • Directly oversee the HRIS Director, Director of Field HR, and Director of Talent Acquisition, while managing key external Human Resources vendor relationships.
  • Build and maintain a high-performing, well-structured Human Resources team.
Desired Qualifications
  • An advanced degree or certification is preferred.
  • Professional in Human Resources, Senior Professional in Human Resources, or another Human Resources certification is strongly preferred.

About the company

C3 Industries operates as a vertically integrated cannabis company across six states, handling cultivation, manufacturing, and retail to control product quality and the customer experience. Its Cloud Cover line offers premium flower, concentrates, and full-spectrum vape cartridges produced in small batches with a curated genetic library, sold through wholesale to other dispensaries and directly to consumers via its High Profile Cannabis Shop network. The company distinguishes itself by pursuing organic, multi-state growth and tight control over quality and customer experience rather than relying on acquisitions. Its goal is to expand cultivation, processing facilities, and retail outlets to meet rising demand while maintaining high product standards.

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$61M

Headquarters

Ann Arbor, Michigan

Founded

2018

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Simplify Jobs

Simplify's Take

What believers are saying

  • C3 opened London and Wilder in Kentucky during 2026, extending medical distribution.
  • Manchester opened June 25, 2026 on I-384, capturing commuter traffic and convenience demand.
  • Missouri and Connecticut expansion kept landing new stores through August 2026, showing growth momentum.

What critics are saying

  • Michigan’s 24% wholesale tax drove Webberville’s permanent closure and 62 layoffs in February 2026.
  • Oversupply crushed Michigan margins; C3 shut 125,000 square feet rather than absorb losses.
  • Kentucky and Connecticut openings depend on tight licensing windows, leaving execution risk through 2026.

What makes C3 Industries unique

  • High Profile pairs retail with cultivation, manufacturing, and distribution across seven states.
  • C3’s Manchester store offers Connecticut’s only nearby drive-through, within twenty miles.
  • Krista Raymer’s 2025 Vetrina acquisition adds data-driven retail execution across the chain.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Unlimited Paid Time Off
  • Paid Vacation
  • 401(k) Retirement Plan
  • Company Paid Holidays

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
PR Newswire
Oct 15th, 2026
High Profile Cannabis opens third Kentucky dispensary in Lexington as cardholders hit 27,589

C3 Industries has opened High Profile Cannabis Shop Lexington, its third medical cannabis dispensary in Kentucky and the second licensed in Fayette County. The store at 130 W. Tiverton Way, near Fayette Mall, offers in-store shopping, a drive-thru, and online pre-orders. Kentucky had 27,589 active medical cannabis cardholders as of September 24, 2026, according to the Kentucky Office of Medical Cannabis. About half of the state's 48 licensed dispensaries were open. The store hosts patient drives every Monday and Thursday to help people get certified. Members of its free loyalty program earn up to 6% back on purchases. C3 opened stores in London in May and Wilder in August, and plans to open in Shelbyville before the end of the year. A grand opening is set for November 19, 2026.

PR Newswire
Aug 18th, 2026
High Profile Cannabis opens second Kentucky dispensary in Wilder, expanding medical access to Northern Kentucky

C3 Industries has opened its second Kentucky medical cannabis dispensary, High Profile Cannabis Shop Wilder, at 23 Country Drive in Wilder. The location serves registered medical cannabis patients across Campbell County and the greater Cincinnati metro area. The dispensary offers flower, edibles, vaporisers, concentrates, and Rick Simpson Oil. It is open Monday through Sunday from 10 a.m. to 8 p.m., with in-store shopping and online pre-ordering available. C3's first Kentucky dispensary opened in London on 5 May 2026. The company plans to expand to Lexington and Shelbyville before year-end. A grand opening celebration is scheduled for 25-26 September. The Kentucky Cannabis Industry Association hosts patient certification drives at the Wilder location every Friday from 10 a.m. to 4 p.m.

High Profile
Jun 25th, 2026
High Profile Cannabis opens in Manchester, offering convenience for I-384 commuters.

High Profile Cannabis opens in Manchester, offering convenience for I-384 commuters. C3 Industries' 4th Connecticut dispensary opens at 185 Spencer Street, on the commuter corridor connecting Hartford, East Hartford, Glastonbury, and Southern Manchester. ANN ARBOR, MI (June 25, 2026) - C3 Industries, announces the opening of High Profile Cannabis Shop Manchester, the Company's 4th and newest Connecticut dispensary at 185 Spencer Street directly off Interstate 384 at Exit 1B. The Manchester dispensary is now open daily, serving cannabis customers 21+ in-store, online, and via the region's only dispensary drive-thru window within a 20-mile radius. High Profile Manchester sits at the heart of one of Connecticut's busiest commuter corridors, giving I-384 travelers from Hartford, East Hartford, Glastonbury, and Southern Manchester a dispensary an on the way stop to their destination. The building itself has long been a staple for the daily commute, previously home to a national coffee chain that served the same morning and evening rush for years. High Profile is stepping into that same role: a familiar stop, now reimagined as Connecticut's most convenient cannabis destination on the corridor. Inside, customers will find a broad selection of cannabis products: flower, pre-rolls, edibles, vapes, and concentrates. Priced competitively and stocked to reflect what Manchester-area customers want. High Profile's retail model is built around one principle: put the customer at the center, then build everything around them. That means knowledgeable staff on the floor, an assortment that isn't locked to any single brand, and pricing that leaves the customer feeling real value. The store is open Monday through Sunday from 8 a.m. to 10 p.m., among the longest dispensary operating hours in the Greater Hartford market. "We talk a lot about putting the customer at the center, but in Manchester that means something specific," said Chris Melillo, Chief Retail Officer at C3 Industries. "It means being open when commuters actually need us, carrying the products they're looking for, and making sure every person who walks in, or drives through, leaves knowing they got real value. That's the standard we hold ourselves to at every High Profile, and Manchester is no different. We meet our customers where they want us." "This location didn't happen by chance; our team planned and selected this site" said Krista Raymer, Chief Strategy Officer of C3 Industries. "I-384 is one of the most underserved commuter corridors in Connecticut. We studied the traffic patterns, the competitive landscape, and what customers in this market were already driving past every day. We're not asking customers to go out of their way. We're putting this High Profile location where customers are." Customers visiting High Profile Manchester can enroll in High Rollers Rewards. New customers receive $10 off their first two visits, earn 6% cash-back earning points on every purchase, unlock exclusive discounts, access early product drops and promotions, and receive member-only perks year-round. Everyday discounts include 15% off for Veterans, 10% off for Wisdom (55+) and 10% off for Cannabis Industry Professionals (terms and conditions apply). High Profile Manchester is open now. A grand opening celebration featuring deeper deals, a vendor marketplace, food trucks and much more will be announced shortly. Customers can place an online order for in-store pickup or drive thru or call (860) 327 6069. Sign up for updates at highprofilecannabis.com or download the High Profile mobile app to be the first to know. About C3 Industries C3 Industries is a multi-state cannabis company headquartered in Ann Arbor, Michigan, with an extensive retail network, including High Profile Cannabis Shop. Through its subsidiaries, the Company delivers high-quality cannabis products and exceptional retail experiences at High Profile locations across Michigan, Missouri, Massachusetts, Illinois, New Jersey, Connecticut and Kentucky. Media Contact Kathryn Long, Director of Retail Marketing, C3 Industries [email protected]

PR Newswire
Jun 25th, 2026
C3 Industries opens 4th Connecticut dispensary on I-384 commuter corridor in Manchester

C3 Industries has opened High Profile Cannabis Shop Manchester, its fourth Connecticut dispensary, at 185 Spencer Street off Interstate 384. The location serves customers aged 21 and over with in-store shopping, online ordering and the region's only drive-through window within a 20-mile radius. The dispensary targets commuters traveling between Hartford, East Hartford, Glastonbury and Southern Manchester along the I-384 corridor. It operates daily from 8:00 to 22:00, among the longest hours in the Greater Hartford market. The shop offers flower, pre-rolls, edibles, vapes and concentrates. Customers can enrol in High Rollers Rewards, receiving $10 off their first two visits and earning 6% cash-back on purchases. The company also provides 10% discounts for veterans, customers aged 55 and over, and cannabis industry professionals.

PR Newswire
May 5th, 2026
High Profile Cannabis opens first Kentucky dispensary with $25 practitioner certification

C3 Industries has opened its first Kentucky medical cannabis dispensary under its High Profile Cannabis brand in London, marking the company's entry into the state. Located at 140 Faith Assembly Church Road, the facility serves registered patients aged 18 and over with qualifying conditions. The dispensary offers flower, edibles, vapes, concentrates and accessories, with both in-store shopping and online pre-ordering available. The Kentucky Cannabis Industry Association is hosting weekly patient drives every Thursday in May to help patients complete certification for a $25 practitioner fee. High Profile London features the High Rollers Rewards loyalty programme, offering new patients $25 off their first visit and $50 off their fourth. Additional Kentucky locations are scheduled to open from late July 2026. C3 Industries currently operates dispensaries across seven US states.