Group Director - Influencer + Organic Social

Heather Lee joins broadhead as SVP, Media. June 2, 2026 Broadhead & Co is excited to welcome Heather Lee as its SVP, Media. In this role, Lee will lead media planning, investment, and partnerships across the agency's client portfolio while helping to accelerate the integration of AI-powered tools and approaches across media strategy, optimization and measurement. Lee joins the agency after holding leadership roles at Colle McVoy, TDA Boulder, Stagwell's Assembly and Saatchi & Saatchi. Throughout her career, she has built award-winning media programs for brands including Vitamix, Bob Evans, CHS/Cenex and Associated Bank, earning a reputation for connecting media performance to measurable business growth. Her arrival comes at a time of strong momentum for the agency as Broadhead & Co continue to invest in AI-enabled capabilities across creative, strategy and media, helping clients move faster, make smarter decisions and unlock new growth opportunities. "Heather brings exactly the combination of skills that this moment in media requires," said Emilie Hitch, Chief Strategy Officer at Broadhead. "She has the hunger and energy to push the discipline forward, the clarity to see where media is actually heading as a practice area, and a track record of building teams with curiosity, drive and innovation. She understands how to translate audiences into revenue for clients." As AI continues reshaping the marketing landscape, Broadhead & Co has remained focused on ensuring clients of all sizes can access the speed, sophistication and strategic advantages often reserved for the largest brands. That commitment has fueled record growth for the agency while attracting senior talent eager to help define what's next. "Broadhead has created a culture where experimentation and innovation are truly embedded in the work," said Lee. "The opportunity to democratize access to AI-powered strategy, measurement and media capabilities for clients of all sizes is incredibly compelling. Broadhead is proving that brands of any size can access the same sophistication, speed and smart creative that was once limited to the biggest advertisers." As media becomes increasingly fragmented and measurement becomes more complex, Lee's leadership will help clients navigate the changing landscape while connecting media investment more directly to business outcomes.

Assembly rolls out Stagwell Search+ across APAC as AI reshapes brand discovery. As consumers turn from traditional to AI Search Experiences, Assembly shifts the focus from search rankings to securing a dominant 'share of prompt'. HONG KONG, May 14, 2026 (Newswire.com) - As search becomes increasingly AI-led and zero-click, brands need new strategies to shape how they appear in answers, not just in links. APAC has emerged as a global leader in AI Search adoption, with 78% of users reporting weekly usage. Increasingly, AI Search Experiences shape brand discovery and consideration before users ever visit a website. In response, global omnichannel media agency Assembly today announced the rollout of Stagwell Search+ in APAC - a new system designed to help brands understand and influence how they are represented across AI-driven search environments. The launch marks a fundamental shift away from treating search as a standalone channel. Instead, Stagwell Search+ operates across a full ecosystem of paid, owned, earned, and shared media, where AI-generated answers determine visibility and performance. This shift is especially complex in APAC, where a fragmented landscape of large language models, spanning multiple languages and cultural contexts, creates inconsistent brand visibility. A brand may appear authoritative in one model while remaining invisible or misrepresented in another, introducing a new and largely unmeasured risk for marketers. Built by Assembly in partnership with emberos, Stagwell Search+ is powered by the industry's first agentic operating system for AI search. The platform continuously monitors how brands appear across models and languages and orchestrates & measures the lift from actions across content, media, and digital channels to improve visibility. Rather than automating changes directly into platforms, the system is designed to guide human decision-making with AI agents - helping teams take precise, strategic action while protecting the quality and integrity of brand experiences. Stagwell Search+ is currently integrated with leading global models from OpenAI, Gemini, Perplexity, Grok, and Anthropic with additional integrations across regional platforms such as DeepSeek planned for later this year. "AI is already making brand decisions without marketers in the room - and in APAC, that challenge is amplified by language and cultural complexity," said Yi En Chye, VP of Experience and Activation, APAC. "Success is no longer defined by rankings or clicks, but by a brand's ability to secure share of prompt. Stagwell Search+ gives brands the visibility and control they need to compete in this new environment." ABOUT ASSEMBLY Assembly is a global omnichannel agency built for brands that want a more modern approach to building brands that perform. Backed by the Stagwell network, we are a literal assembly of data, talent, and technology built to unlock smarter, faster, and better-performing outcomes from the bottom up -not the top down. Curious, collaborative, and driven by change, we are an agency of builders who believe the better the experience, the better the performance. We don't see brand and performance as an either/or. For us, it's always both. The +\ symbol in our logo, known as the ORAD, represents this mindset. It's a mark of how we think, how we build, and how we deliver results across the full funnel. Assembly's foundation is built on three core elements: our purpose-built STAGE Experience Engine, the strategic product it powers-Brand Performance Planning (BPP) - and an organizational design built for speed, depth, and the demands of modern marketing. Together, they enable us to build better brand experiences that reimagine how brands connect, engage, and grow across data, tech, media, creative and commerce. With over 3,000 experts in 44 offices worldwide, Assembly delivers full-funnel solutions that help the world's most ambitious brands perform. Learn more at assemblyglobal.com. ABOUT STAGWELL Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com. MEDIA CONTACT

Assembly Global APAC CEO departs after 16 years. Assembly Global APAC chief executive officer Richard Brosgill (pictured) has departed after six years. His future role, as well as his successor at Assembly, have yet to be revealed. Brosgill announced his departure on LinkedIn, writing: "I'm proud to say I've delivered on everything I set out to achieve - an award-winning, connected business scaled across truly diverse markets; winning, growing, and trusted by incredible brands; remarkable talent with leading technology at the core; and an ambitious culture of builders." He added that he plans to spend time with his family before deciding on his next step, "Now, time with my family to recharge and reconnect. Next, the right new challenge. The world is changing fast, and I'm genuinely excited by the challenges and opportunities those create. More to come." Brosgill began his career in 2010 at Forward3D, a Camden-based performance agency, and, by 2016, had relocated to Asia for what he thought would be a one-year stint. He stayed for a decade, expanding Assembly's presence across Hong Kong, Singapore, China, Taiwan, India and Malaysia. Over his tenure, Brosgill navigated three major rebrands - from Forward3D to ForwardPMX and then to Assembly Global in February 2022, following Stagwell's merger of Assembly and ForwardPMX into a 1,500-strong agency across 20 countries within a media network managing US$5 billion in billings. The merger enabled the agency to evolve beyond its performance-only roots into integrated marketing and business solutions. In April 2023, Brosgill was promoted from managing director to APAC CEO. His departure comes after Assembly unified its entire APAC network under one brand, following its acquisition of ADK Global last year. The consolidated network brings brand strategy, creative, media, data and commerce together into a single, tech-enabled offering built for measurable growth. From January 2026, markets including Mainland China, Hong Kong, Taiwan, Thailand, Vietnam, Malaysia, Singapore, India and Australia will operate under the Assembly brand. Local leadership teams remain in place, ensuring continuity for existing clients while unlocking access to Assembly's global technology stack including the proprietary STAGE AI Experience Engine, scaled data capabilities, and brand performance planning model. Clients benefit from a simpler experience with one agency, one framework, and deeper cross-market collaboration. Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends - from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!