CreatorIQ is the operating system for creator-led growth trusted by more than 1,300 global brands and agencies.

We’re on a mission to make businesses more human, and humans more impactful. We operate by our values — be intentional, pursue excellence every day, embrace the journey together, and be a good human — every day. CreatorIQ has earned the title of best companies to work for in multiple programs, including BuiltIn LA and NY. It’s been named a Fastest-Growing Company in North America on the Deloitte Technology Fast 500™ for four years, was named a leader in IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises in 2025, was named a Leader by The Forrester New Wave™: Influencer Marketing Solutions, and has been consistently recognized by G2 as a Leader, and is rated 5 stars on Influencer MarketingHub. We operate in a flexible work model that combines both in-person and remote work to boost collaboration, enhance innovation, and adapt to individual work styles.

We're seeking passionate, innovative minds to join our journey. Be a part of our dynamic team and let's transform the industry together!

Technical Product Manager, Metrics & Measurement

We're looking for Technical Product Manager, Metrics & Measurement to join our Content & Measurement team and own how CreatorIQ measures content performance across platforms. This is a new, hands-on role spanning three areas: defining what each platform's metrics actually mean, unifying data from multiple platforms into a single measurement product customers can trust, and shaping the analytics surfaces customers rely on every day. You'll partner closely with the product managers who own platform partnerships, with engineering and data teams, and with platform partners themselves, querying data, writing SQL, and calling APIs yourself before you write a specification. Reporting to the Sr Director, Product & Engineering, you'll play a central role in how CreatorIQ's Creator Graph™ turns fragmented platform data into a trustworthy system of record for performance measurement.

In this role, you’ll get to:

Define the metric and data requirements each platform integration must meet, partnering with the product managers who own platform partnerships.
Define what each performance metric means on each platform: reach, impressions, views, engagement rate, completion rate, and platform-specific metrics, and document how each platform calculates it.
Design the cross-platform measurement logic that lets customers compare performance across platforms in a single, trustworthy view.
Specify custom metrics for customers, including the exact calculation and data requirements behind each one.
Write technical specifications for mapping metrics across platform APIs, covering field mapping, refresh cadence, and known limitations.
Validate metrics and data hands-on: writing SQL, running scripts, and calling APIs directly before finalizing a specification.
Track platform API changes and represent measurement requirements in partner and integration reviews.
Write product requirements documents engineers can build from, and prioritize the measurement roadmap against customer impact, platform constraints, and engineering cost.

Who you are and what you’ll need for this position:

5+ years in product management, or equivalent experience, including at least 2 years on a measurement, analytics, or data product.
Enough engineering depth to work as a technical peer to your engineers : able to read code, review a technical design, and contribute to an engineering design review.
Strong SQL skills, including multi-table joins, window functions, aggregations, and common table expressions, with the ability to validate a metric end to end in the data yourself.
Experience querying both an analytical store (e.g., Amazon Redshift, ClickHouse, or Snowflake) and a transactional store (e.g., PostgreSQL or SQL Server), and knowing which fits which question.
Ability to write Python, or an equivalent language, to test an API, parse a response, validate a data set, or prototype an idea.
Ability to work directly with a third-party API : reading documentation, building requests, authenticating, and inspecting responses , including working knowledge of OAuth 2.0 (authorization flow, access tokens, refresh tokens, scopes, and token expiry).
Comfort on the command line, able to navigate a shell, run a script, and read its output without a graphical tool.
AI Capable: Uses approved AI tools independently to improve work quality and efficiency, for example, an AI coding tool such as Cursor or Claude Code for scripting and data work, or a language model to draft a specification, build a data-mapping table, or debug an API response , including drafting, summarizing, researching, analyzing, and reviewing outputs for accuracy.
Working knowledge of how social platforms measure content performance: reach, impressions, views, engagement rate, video completion rate, and audience demographics.
Clear written and verbal communication, able to translate a technical constraint for a non-technical colleague and a business requirement for an engineer.

Nice to have:

Direct experience with a major social platform API, such as the Meta Graph API, the TikTok API, or the YouTube Data API.
Experience managing a relationship with an external platform, vendor, or data provider.
Experience at an influencer marketing platform, a social media management platform, or a social analytics company.
Familiarity with data warehouse schema design, enough to discuss table and index design with engineers.
Experience defining or auditing engagement rate, or a similar calculated metric, in a customer-facing product.

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. Have 50% of the criteria? Excited about this opportunity? Passionate about what we do at CreatorIQ? Please apply! CreatorIQ is a place where everyone can grow.

What you will get from us:

People: work with talented, collaborative, and friendly people who love what they do.
Guidance: utilize our learning platform to fully get the training and tools you’ll need to become successful here from your first day with us.
Surprise meal stipends: work from home can’t stop the enjoyment of someone else making a meal for you!
Work/life harmony: 15 days vacation, floating and set holidays, wellness allowance, and paid parental leave.
Whole Health Package: medical, dental, vision, life, disability insurance, and more.
Savings: a 401k (USA) plan to help you plan ahead.
Work from home stipend: to assist you in setting up a home office that works for you (or buy a new dog leash - your choice!).

Who we are:

CreatorIQ is the operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies—including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora—CreatorIQ unifies creator marketing across paid, owned, earned, commerce, and community into one seamless, enterprise-grade ecosystem. With industry-leading intelligence infrastructure, rigorous compliance and security standards, and integrations with Meta, Snapchat, TikTok, YouTube, and more, CreatorIQ empowers brands and agencies to harness the creator economy as a strategic growth engine. CreatorIQ is a global company headquartered in Los Angeles with offices in Austin, New York, San Francisco, London, Manila, and Warsaw. Learn more at www.creatoriq.com and follow us on LinkedIn and Instagram.

At CreatorIQ, we believe that diversity is the key to unlocking our full potential. We are committed to fostering an inclusive, equitable, and empowering work environment where everyone can thrive, regardless of race, ethnicity, gender, sexual orientation, age, religion, disability, or any other characteristic that makes us unique. By embracing our core values of being intentional, pursuing excellence every day, embracing the journey together, being a good human, and staying focused on what’s important, we create an atmosphere that promotes collaboration and growth. Join us to celebrate differences, innovate together, and be a part of a business that is disrupting the marketing industry.

Compensation, benefits, and beyond:

We understand that a comprehensive benefits package plays a significant role in your overall compensation. To gain more insight into the various components of our total compensation, we invite you to review our benefits and perks.

AI Transparency Notice

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications and note taking during interviews. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please refer to our Global Candidate Privacy Notice.

About the company

CreatorIQ provides an enterprise SaaS platform for influencer marketing. It helps brands and agencies run influencer campaigns at scale by enabling creator discovery, building private creator networks, managing campaigns, and generating detailed performance reports. The platform, called the Creator Intelligence Cloud, supports global enterprises with fraud prevention and brand safety features, and offers elite professional services and data solutions to maximize customer success. The product works by centralizing influencer discovery, campaign workflows, and analytics in one cloud-based system, with subscription access plus optional data services and custom cloud solutions.

Company Size

201-500

Company Stage

Series D

Total Funding

$79.5M

Headquarters

Culver City, California

Founded

2017

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Simplify's Take

What believers are saying

Dentsu’s June 24, 2026 partnership expands CreatorIQ into global agency buying workflows.
YouTube’s March 26, 2026 API integration deepens discovery using first-party viewer demographics.
CreatorIQ’s 2026 study shows 1,300 brands chasing creator budgets despite authenticity pressure.

What critics are saying

YouTube, Meta, and TikTok own the data pipes; API changes can cripple workflows fast.
Sprinklr and dentsu now bundle creator intelligence, compressing CreatorIQ’s pricing power by 2027.
Platform middleware becomes obsolete if social networks launch native enterprise creator suites.

What makes CreatorIQ unique

CreatorIQ’s Creator Graph processes 250 million posts daily across 15 million creators.
It is the system of record for creator relationships, governance, and commerce.
YouTube, dentsu, and Sprinklr integrations embed first-party data into enterprise workflows.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Wellness Program
Mental Health Support
Stock Options
Home Office Stipend
Phone/Internet Stipend
401(k) Plan
401(k) Retirement Plan
Paid Vacation
Paid Holidays

Growth & Insights and Company News

6 month growth

1 year growth

2 year growth

MarTech Cube

Oct 14th, 2026

CreatorIQ launches Q alongside MeasureIQ and enhanced SafeIQ.

CreatorIQ launches Q alongside MeasureIQ and enhanced SafeIQ. Search. Built on Applied Creator Intelligence, Q brings governed AI agents to creator marketing, with MeasureIQ and enhanced SafeIQ available now. CreatorIQ, the leading enterprise infrastructure for creator marketing, today unveiled Q by CreatorIQ at its annual flagship industry event CreatorIQ Connect. Q is an end-to-end agentic system that lets marketers state what they want to accomplish, from discovering creators to building lists, recruiting, and setting up campaigns. Every action is scoped to the user's governance, markets, and approval thresholds. Q's first deployment is live today in MeasureIQ, CreatorIQ's new business intelligence product, alongside enhancements to SafeIQ. Both run on Applied Creator Intelligence, the AI insights layer that brings creator data, measurement, and brand suitability into one source of truth. "Enterprises don't need more AI. They need AI they can trust with their budgets and their brands," said Chris Harrington, CEO of CreatorIQ. "Q is trained on a decade of creator data and 280M daily social posts, inside the boundaries each brand sets, so teams move faster while the people and creativity at the center of creator marketing stay in charge." Q: Agentic Creator Marketing, Built for Enterprise Control Q is built with Applied Creator Intelligence, powered by the Creator Graph(R), CreatorIQ's proprietary data infrastructure, drawn from more than a decade of enterprise creator, content, and performance data and processing 280M social posts daily. Q works within each organization's permissions and approval rules, and is MCP compatible, so it works with the agents and tools enterprises already use. "For an agent to earn a place in an enterprise workflow, it has to be built on real data, act within clearly defined boundaries, and stay accountable for every decision it makes," said Senthil Kumaran, CTO of CreatorIQ. "Control builds confidence, and confidence builds trust. As brands watch an agent get things right inside the guardrails they've set, they can extend more autonomy over time, but the control always sits with them, not the system." MeasureIQ: Business Intelligence for Creator Outcomes Launched today, MeasureIQ gives brands one place to measure, analyze, and report on creator performance using their own definitions, metrics, and naming conventions. This matters most for global, multi-brand organizations that need standardization. Its analytics agent, the first deployment of Q, turns a plain-language question, such as a request for top-performing content or a stakeholder dashboard, into answers in seconds across thousands of campaigns so teams can analyze what is driving results and where to invest next. Within MeasureIQ, brands can use the conversational agent, or slice performance metrics more than 37 ways across more than 32 KPIs. API access and native integrations can connect MeasureIQ with existing reporting and marketing tools, so creator performance sits alongside all other data. SafeIQ: Brand Suitability at Creator Scale SafeIQ can reduce manual review from 40 minutes to about one minute per video while keeping human judgment and decision trails central. New web monitoring surfaces what has been said about a creator anywhere on the web, not just in their own content, and new heatmapping shows where risk concentrates by category and severity. In the past year, SafeIQ analyzed more than 2.3 billion frames of creator video. "At Collab by ZDX, SafeIQ helps us make more informed partnership decisions and put the right, brand-aligned talent in front of our clients," said Kelsey LeRose, Senior Vice President at Collab by ZDX. "SafeIQ is incredibly thorough in helping us see around corners to identify potential areas of vulnerability early, and it gets smarter about brand and category preferences over time. That means we can apply the standards and sensitivities we know matter to each client with even greater consistency." For strategic B2B insights and industry intelligence, follow Marketing News Add us as a preferred source on Google

Business Wire

Sep 26th, 2026

CreatorIQ Raises $24MM Series C to Accelerate its Global Influencer Marketing Software Leadership Position

CreatorIQ, the proven software to unify and power advanced influencer marketing, today announced a $24MM Series C investment round led by Kayne Partners Fund...

SalesTech Star

Aug 11th, 2026

CreatorIQ study reveals a growing authenticity gap: Brands Value engagement, but the market still rewards reach.

CreatorIQ study reveals a growing authenticity gap: Brands Value engagement, but the market still rewards reach. Survey of more than 5,000 creators finds most earn less than $10,000 annually, while brand demands increasingly compete with audience expectations as creators grow. CreatorIQ, in partnership with Influencers.club, released The State of Creators 2026, one of the most comprehensive creator economy studies ever conducted. Based on a survey of more than 5,095 creators across 100 regions, the research reveals a growing disconnect between what brands say they value and what the creator economy rewards - putting authenticity, relevance and audience trust at risk. The report also finds that creator earnings more closely track follower count and views than engagement, while many creators struggle to balance audience expectations with brand demands. Economic opportunity remains concentrated among a small minority: 67% of creators earn less than $10,000 annually from content creation, and for 62%, it is not their primary source of income. "Brands have spent years saying that authenticity, relevance, and community trust are what make creators valuable. But the economics of the industry still disproportionately reward scale, like larger followings. That disconnect risks pushing creators toward the very behaviors audiences distrust - more commercial content and less creative freedom," said Jen Cho, Chief Customer Officer. "The next phase of creator marketing cannot just be about directing more dollars into the channel; it has to be about empowering teams to invest in the right creators, and about building an ecosystem where creators and brands can grow sustainably together." Creator Marketing is Growing, But Creator Livelihoods Remain Precarious Despite growing investment in creator marketing, content creation has not become a sustainable full-time profession for most creators. The data shows 67% earned less than $10,000 from content creation over the past year, while just under 5% earned more than $100,000. For 62%, content creation is not their primary source of income. The findings suggest that the growth of creator marketing has not translated into consistent economic opportunity across the creator community. For brands, this raises questions about whether current payment structures, contracts, and campaign models are equipped to support long-term creator partnerships - not only relationships with the industry's highest earners. At the same time, 50% of creators have launched or plan to launch a brand of their own, signaling that creators increasingly see themselves as business owners and are looking for more durable ways to build value beyond individual campaigns. The report also finds that creators earning more than $250,000 annually are building fundamentally different businesses than those earning under $10,000 - reinforcing the need for brands to tailor their partnership models to creators at different stages of growth. Brands Value Fit and Engagement, Yet Creator Pay Still Follows Reach Brands often report creator fit, engagement and performance as priorities when selecting partners. Yet follower and subscriber counts have the strongest relationship with creator income across Instagram, TikTok and YouTube - with Instagram follower count showing the strongest relationship to annual creator income of any metric measured. This disconnect between stated selection criteria and actual compensation patterns indicates an opportunity for brands to differentiate by selecting creators for fit, content quality, and performance, rather than reach alone. Looking beyond reach could help brands identify relevant, high-performing creators that competitors may overlook, while better aligning investment with the qualities brands say matter most. As Creators Grow, Brand Demands Increasingly Compete With Audience Trust The pressure to reconcile commercial demands with audience expectations intensifies as creators grow. Overall, 42% of creators report tension between the content their audiences want and the content brands ask them to produce. Among creators with 500,000 or more Instagram followers, that figure rises to 53%. The finding suggests that success can bring a new challenge: satisfying greater commercial demand without compromising the audience relationships that made a creator influential in the first place. For brands, this also underscores the importance of giving creators sufficient creative latitude and treating audience trust as a long-term asset - not simply a vehicle for short-term campaign performance.

MarTech360

Jun 26th, 2026

dentsu and CreatorIQ partner to bring audience precision to creator marketing.

dentsu and CreatorIQ partner to bring audience precision to creator marketing. dentsu and CreatorIQ have signed a deal to bridge the existing gap between audience targeting and choosing creators through an innovative partnership that combines dentsu's proprietary audience intelligence platform, dentsu. Audiences, with the AI-driven creator marketing platform from CreatorIQ. This partnership makes it possible for marketers to match target audience segments directly to creator audiences, enabling them to choose the right creator not just on the basis of numbers like number of followers, engagement rates, or even categories. The integration helps dentsu's clients to tap into a huge pool of creator data from micro to macro creators across various social platforms, all mapped against custom audience insights. The partnership has also integrated creator discovery, planning, activation, and measurement as part of the greater dentsu Connect ecosystem. With the rise of creator marketing becoming an increasingly popular method among advertisers, the goal is to achieve greater precision and accountability in the area of creator marketing akin to that seen in traditional media buying. At its inception, this project will be targeting the United States market with possible future expansion worldwide. This new venture has become possible because of the merging of artificial intelligence, audience intelligence, and creator marketing.

Associated Press

Jun 24th, 2026

Dentsu and CreatorIQ partner to align audience targeting with creator selection in $44B market

Dentsu and CreatorIQ have announced a partnership integrating dentsu's audience insights platform with CreatorIQ's AI-enabled creator database. The collaboration allows brands to match target audience attributes directly with creator audience data, streamlining influencer selection for campaigns. The integration gives dentsu clients access to a creator database spanning micro- to macro-influencers across all social platforms, mapped against customised audience intelligence. This addresses a key industry inefficiency as creator ad spend approaches $44 billion, enabling brands to select creators using the same precision as traditional media buying. The partnership is initially focused on the US market but extends globally. CreatorIQ's Creator Graph processes over 250 million social posts daily across 15 million creators worldwide, providing structured intelligence for campaign planning and measurement.

CreatorIQ

Technical Product Manager - Metrics & Measurement

About the job