Marketing Executive - SME

Job Description

The Marketing Executive, SME supports the delivery of Shawbrook's marketing across our SME brands (Shawbrook, ThinCats, JBR and Playter) and key propositions. Working closely with the Channel Marketing Managers, SME, the role turns plans into well-run activity, keeping campaigns, content and events on time, on brief and on budget.

Many of our SME customers come to us through brokers, dealers and other intermediaries, and the role helps us reach them with clear, useful and well timed marketing. It is a hands-on role, and a good place to learn how marketing works in a specialist bank.

Marketing at Shawbrook is built around specialist teams for PR, content, social and events. You will work with them day to day, helping the Channel Marketing Managers keep plans up to date and everyone clear on who is doing what. You will also build your knowledge of the SME market, including customers, intermediaries and competitors, and work with colleagues in the Origination, Product, Portfolio, Finance and Compliance teams.

Key Responsibilities

Marketing Planning & Delivery

• Support the delivery of the SME channel plans across our brands and products.
• Set up, schedule and check campaigns, content and digital activity, making sure they are on time, on brief and approved before they go live.
• Keep plans and trackers up to date in our shared planning tools, and flag risks and delays to the Channel Marketing Managers early.
• Help brief the PR, content, social and events teams, and spot gaps and overlaps across the plans.
• Help keep the team organised, including timings, owners, agendas, notes and follow-up on actions.

Channel, Content & Brand Marketing

• Support marketing that helps brokers, dealers and other intermediaries promote and distribute our SME propositions, including messages, content and simple toolkits that support sales conversations.
• Support onboarding and nurture communications for new intermediaries.
• Deliver marketing to existing SME customers alongside work to win new ones, including activity that encourages repeat business, cross-selling and recommendations.
• Help deliver clear, consistent marketing for Shawbrook, ThinCats, JBR and Playter, following brand guidelines and adjusting tone and style for each brand and audience.
• Write and edit copy for emails, newsletters and web pages.
• Update and keep SME collateral up to date, including the website and marketing materials, so it is accurate and consistent.
• Draft and manage case studies and awards entries.

Events, Social & Collaboration

• Support across SME events, alongside the Events team where necessary, from planning and delivery to follow-up.
• Draft and support organic social content for the SME brands, working with the Social team.
• Work with the PR, Social and Content teams on joined-up campaigns.
• Be a helpful marketing contact for SME Origination, Product and Portfolio teams on day-to-day activity.
• Support day-to-day work with agencies and suppliers, including briefing designers and checking their work.

Measurement, Reporting & Insight

• Produce regular reports on campaign and channel results, and help keep dashboards up to date.
• Spot what is working and what is not, and share it with the team.
• Keep an eye on the SME market and what competitors are doing.

Data, AI & Continuous Improvement

• Use data and AI tools to work faster and make marketing more relevant, within governance and brand guidelines.
• Suggest ways to improve how we plan, deliver and report on SME marketing, and try new tools, channels and formats as the team agrees.
• Share what you learn with the team.

Governance & Budget Management

• Help manage SME marketing spend, including raising purchase orders and processing invoices.
• Make sure all activity follows regulatory, brand and governance requirements.

Qualifications

Skills & Experience

• Some experience in a marketing role, ideally in B2B, financial services, banking, fintech or another regulated sector.
• Good written English, with an eye for detail and accuracy.
• Experience with email, CRM or marketing tools is helpful.
• An interest in new tools, including AI.

Approach & Ways of Working

• Well organised, with strong attention to detail and follow-through.
• Proactive, and happy to take on tasks and see them through.
• Friendly and confident working with colleagues across the business.
• Comfortable managing several tasks and deadlines at once.

Mindset & Attitude

• Curious about the SME market, intermediaries and customer needs.
• Keen to learn and take on more over time.
• Open to feedback, change and new ideas.
• Lives Shawbrook’s TOP values: think deeper, own it and pull as one.

Additional Information

Your Wellbeing - We take your health and well-being very seriously by providing a range of benefits to give you and your family peace of mind. These include:

• Market leading family friendly policies such as access to our Maternity, Adoption and Paternity policies from Day 1 of your employment.
• Free access to Headspace, a mindfulness & meditation digital health app.
• Free access to Peppy digital health app that offers personalised support through fertility treatment, becoming a parent or menopause.
• EAP (Employee Assistance Programme), offering you support on a wide range of subjects including financial concerns, mental wellbeing and more general queries around family, work, housing and health.
• Cycle to work scheme.
• Discounts on gym membership.
• Contributory pension scheme & death in service.

Your Lifestyle - It's important you strike the right balance between your work and personal life. We provide benefits to support you when at work and when you're enjoying your leisure time.

• Minimum of 25 days holiday per year.
• Option to buy or sell holiday days through our flexi-holiday scheme.
• Discounts on gym membership nationwide.
• Access to discounts on a range of high street and online brands.
• Community support and charitable giving.

Your Contribution - We're focused on rewarding those that go the extra mile in helping us achieve our goals.

• Participation in our annual discretionary bonus scheme designed to reward your contribution to our success.
• 'Proudly Shawbrook' recognition scheme focused on recognising our role models and thanking our colleagues for a job well done.