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Publicis Groupe

Runs advertising and digital transformation services

Manager – Precision

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeBoston, MA, USA$73.9k - $111.3k /yrIn-person

About the Job

Requirements

  • Four or more years of experience in display and video media buying.
  • An in-depth understanding of media planning and programmatic buying, with familiarity with Google Marketing Platform, The Trade Desk, or similar buying platforms.
  • Two or more years of people management experience.
  • Strong knowledge of demand-side platform (DSP) platforms and active campaign optimization experience.
  • Ability to organize and manage personal work and that of junior staff on the team.
  • Strong analytical thinking and mathematical or quantitative skills.
  • Solid presentation skills and comfort presenting to key stakeholders.
  • Excellent communication and writing skills.
  • A four-year college degree.

Responsibilities

  • Oversee analysts and senior analysts on a day-to-day basis, ensuring they are equipped to handle campaign setup, optimization and maintenance, quality assurance, performance reporting, and billing reconciliation.
  • Perform campaign management activities, including campaign setup, optimization and maintenance, quality assurance, performance reporting, and billing reconciliation; provide final quality assurance and confirm campaigns are running smoothly.
  • Provide feedback on analysts' optimization recommendations and guide their development in optimization.
  • Provide input into client decks and status documentation.
  • Support analysts' growth and development, and provide feedback to associate directors and above on developmental progress and team needs.
  • Direct and manage daily workflow for client campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps.
  • Work with media strategy teams to build strategic campaign plans, communicate recommendations, and identify and deliver new solutions collaboratively.
  • Prepare quality client deliverables, ensuring recommendations and work products are sound and viable.
  • Own development of strategic proposals, coordinate relevant inputs across teams, and share proposals with the associate director for alignment and review.
  • Own execution for assigned client-account campaigns and monitor and report on campaign performance.
  • Communicate the agency's value proposition, technology, and processes in support of current and prospective account growth.
  • Participate in forecasting exercises for senior management.
  • Apply account management standards and program management best practices, ensure processes are followed, and hold the team accountable.
  • Assist in training, mentoring, and developing team members.
  • Contribute to developing and documenting best practices to improve team and group communication and collaboration.
  • Develop and maintain quality-control procedures for campaign implementations.
  • Participate in regular sessions to share and learn strategies for optimizing and enhancing campaign performance.

Desired Qualifications

  • Familiarity with prompt-based interaction and commonly used generative AI tools such as ChatGPT, Google Gemini, DALL·E, or Midjourney, especially for ideation, research, or content generation.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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