Full-Time

Community Marketing Manager

Hunt

Posted on 11/21/2024

onXmaps

onXmaps

201-500 employees

Digital mapping for outdoor enthusiasts

Data & Analytics
Consumer Software

Compensation Overview

$90k - $105kAnnually

+ Annual Bonus

Mid

Missoula, MT, USA

Position can be performed from onX corporate office in Missoula or Bozeman, or from Basecamps and Connection Hubs.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Market Research
Social Media
Data Analysis
Requirements
  • A Bachelor's degree and a minimum of 3 years of social media experience or a total of 5 years experience in lieu of having a Bachelor's degree.
  • Well-versed on all relevant social media platforms and trends. You know the platforms and tools that make social media marketing impactful.
  • A passionate consumer-centric thinker and customer advocate. You understand social media consumer behavior deeply and intuitively, put the customer first, and influence others to think similarly.
  • Results oriented. You are most comfortable in work environments that are outcome-oriented and merit-based, and are highly motivated by goal accomplishment.
  • Self-starter, with the ability to find solutions for unstructured problems
  • Detail and customer oriented with good multitasking and organizational ability
  • Receptive to change. You are flexible, adaptable, innovative, and open in response to competitive pressure and market change.
  • Naturally collaborative, with experience working across functions.
  • Superior writing/communication skills
  • Statistical and critical thinking skills
Responsibilities
  • Collaborate on building and own ongoing execution of onX Hunt social media across all relevant media channels such as Instagram, YouTube, Facebook, TikTok and Forums.
  • Research social media market trends and implement learnings into future execution
  • Build, analyze, and provide weekly reporting on business metrics for social media performance
  • Work with Marketing stakeholders to strategize the execution of projects and initiatives through social channels.
  • Manage and expand regional influencer programs by building and maintaining relationships with high quality content producers and local hunting experts. Ensure our joint success with these influencers and be their connection to the onX brand.
  • Research/Development of new Industry Programs and opportunities to expand onX Hunt’s presence in the digital space. Opportunities may include new channels, in person events, and streaming.
  • Work cross functionally to ensure onX Hunt merchandise is delivered for events and seasonal releases and the onX ecommerce site is properly merchandised.
  • Ability to shoot photo and video assets for own channels as well as support greater marketing initiatives.
  • Work with the marketing team to organize and maintain digital assets you produce as well as from our community partners in our Digital Asset Management system.

OnXmaps provides digital mapping solutions tailored for outdoor enthusiasts, including hunters, hikers, and off-road adventurers. Its primary product is detailed land ownership maps that show public land boundaries, trails, and points of interest, which are especially useful for hunters. The platform also offers off-roading maps that cover over 852 million acres of public land, along with extensive information on campgrounds, trails, and points of interest. All maps are designed for offline use, making them suitable for remote areas without internet access. OnXmaps differentiates itself from competitors by focusing specifically on the needs of outdoor adventurers and providing maps created by users who understand these activities. The company's goal is to enhance outdoor experiences by offering reliable mapping tools and resources, while generating revenue through map sales, subscriptions, and partnerships with hunting brands.

Company Stage

Series B

Total Funding

$189.8M

Headquarters

Missoula, Montana

Founded

2009

Growth & Insights
Headcount

6 month growth

5%

1 year growth

7%

2 year growth

26%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with prominent organizations like the AMA United States Hard Enduro Series Championship and the American Avalanche Association enhance onXmaps.com's credibility and market reach.
  • The acquisition of TroutRoutes expands their market to include fly-fishing enthusiasts, diversifying their user base and revenue streams.
  • Innovative features like the Avalanche Terrain Exposure Scale (ATES) classification demonstrate onXmaps.com's commitment to continuous improvement and user safety.

What critics are saying

  • The niche focus on outdoor enthusiasts may limit the company's market size compared to more general mapping services.
  • Dependence on partnerships with hunting and outdoor brands could pose a risk if these partnerships were to dissolve.

What makes onXmaps unique

  • OnXmaps.com offers highly specialized mapping solutions tailored specifically for outdoor enthusiasts, unlike general mapping services like Google Maps.
  • The platform's offline functionality ensures usability in remote areas, a critical feature for hunters, hikers, and off-road adventurers.
  • Their detailed land ownership maps, created by hunters for hunters, provide unique value that is not commonly found in other mapping solutions.

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