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Full-Time

Head of Copy

Posted on 6/27/2024

Dollar Shave Club

Dollar Shave Club

201-500 employees

Multi-blade electric trimmers for precise shaving

Defense
Healthcare
Consumer Goods
Entertainment

Compensation Overview

$140k - $160kAnnually

+ Bonus

Senior, Expert

Santa Monica, CA, USA + 1 more

Category
Content Strategy
Content & Writing
Requirements
  • Bachelor’s degree preferred
  • 7+ years of experience proofreading, copywriting, creative concepting and strategy
  • 2+ years of experience managing others
  • In house brand support or Creative Agency experience providing ongoing support of one or more brands, preferably in the CPG or Men’s Lifestyle space
Responsibilities
  • Copywriting for various projects ranging from advertising to large 360 campaigns
  • Management & Brand Tone Leadership

Dollar Shave Club's main product is the Double Header Electric Trimmer™, featuring advanced blade technology for a precise shave with fewer strokes and a bonus trimmer blade for versatile grooming. The product emphasizes delivering a precise shave with multiple blades and a new approach to trimming.

Company Stage

Series D

Total Funding

$1.2B

Headquarters

Marina del Rey, California

Founded

2011

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition by Nexus Capital Management could bring fresh investment and strategic direction, potentially accelerating growth.
  • Migrating to Ordergroove's platform may lead to more innovative and personalized subscription experiences, boosting customer retention and lifetime value.
  • Dollar Shave Club's established brand and pioneering status in the D2C space provide a strong foundation for future expansion and market leadership.

What critics are saying

  • The sale by Unilever and subsequent layoffs could indicate underlying financial or operational challenges.
  • Transitioning to a new subscription platform may involve technical risks and potential disruptions in service.

What makes Dollar Shave Club unique

  • Dollar Shave Club pioneered the D2C razor subscription model, setting it apart from traditional retail competitors like Gillette.
  • Their viral marketing campaigns, such as the 2012 video 'Its Blades Are F***ing Great!', have created a strong brand identity and customer loyalty.
  • The recent shift to Ordergroove's subscription platform indicates a focus on enhancing customer experience and scalability, unlike competitors who may rely on in-house solutions.
INACTIVE