Marketing Specialist - Americas

Job Description

Permanent full-time | 40 hours per week | Monday - Friday
Salary: NZ$80,000 - $90,000 gross per annum

Based in our Auckland office and reporting to the Regional Head - EMEAA, you will identify market opportunities and develop marketing initiatives that promote UP Education’s New Zealand and Australian institutions.

You will combine market analysis, campaign planning and performance reporting with education agent relationship management. The role includes direct support for our New Zealand-based Latin American agent network and ongoing development of offshore agent relationships.

Your responsibilities will include

• Analyse student demand, market trends, competitor activity and recruitment performance across the Americas to identify opportunities and recommend marketing priorities
• Develop and implement market-specific marketing and student recruitment strategies for UP Educations institutions.
• Plan and coordinate promotional campaigns, events and lead generation activities with the marketing team, evaluating results and refining activity to improve conversion.
• Manage regional marketing activity within agreed budgets and report against marketing and recruitment targets.
• Build and maintain relationships with education agents across Latin America and with New Zealand-based agents serving Latin American students.
• Deliver agent training on programmes, entry requirements, application processes and relevant compliance requirements.
• Review performance and maintain accurate partner, campaign and recruitment records in relevant systems.
• Represent UP Education at education exhibitions, agent workshops, school and university visits, student interviews and relevant industry events.
• Work closely with campus, admissions and academic teams to support agents and resolve student recruitment matters.

Qualifications

• A bachelor’s degree in marketing, Business, Administration or a related field.
• At least five years’ experience in international education marketing and/or student recruitment, including experience in Latin American markets.
• Experience developing and implementing marketing strategies, managing regional marketing budgets and reporting against marketing and recruitment targets.
• Experience managing education agent networks and delivering agent training.
• Professional proficiency in Portuguese and English, enabling you to deliver training, communicate with partners and support marketing activity in Brazil and across the wider region.
• Strong analytical skills and the ability to translate market and performance data into practical marketing recommendations.
• Strong relationship management, presentation and cross-cultural communication skills.Proficiency with CRM, student or agent management systems and relevant marketing and reporting tools.
• Willingness and ability to travel regularly within New Zealand and to the Americas.

Working proficiency in Spanish is highly advantageous. Experience with both onshore and offshore education agents, and familiarity with the New Zealand or Australian international education environment, would also be an advantage

Additional Information

Questions about your identity help us appreciate the diversity of individuals looking to work with us, ensuring we’re attracting applications from people with identities and perspectives that are as diverse as our students. 

We are an equal opportunity employer. As part of our commitment to equity, we work to ensure a fair and consistent interview process. We celebrate diversity and we are committed to an inclusive work environment.  

Compensation: 80000 to 90000 (NZD) (YEARLY)