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TD Bank

Offers banking, loans, and wealth management.

Consumer Digital Content Associate 2

Content Design & StrategyPosted on Nov 12
Full-time$29.75 - $44.50

About the Job

Requirements

  • A Bachelor's degree or work experience equivalent to a Bachelor's degree is required.
  • Five to seven years of experience in content strategy and/or content creation is required.
  • A strong portfolio of writing and/or design samples is required.
  • Expert writing, editing and proofreading skills, including experience writing for online channels, are required.
  • An understanding of interaction design and usability principles, and how content strategy and creation contribute to user experience, is required.
  • Strong written and verbal communication skills are required.
  • The ability to articulate concepts and rationale to team members and business partners is required.
  • The ability to multitask and work efficiently under pressure with careful attention to detail is required.
  • The ability to work independently and collaboratively is required.
  • Knowledge of applicable programs such as Word, Excel, PowerPoint and web-based programs is required.

Responsibilities

  • Lead and execute content framework creation, creative concepts and content governance for the Digital Customer Experience in collaboration with visual designers, developers and Consumer Communications managers.
  • Collect, develop and publish content on Retail One to engage and educate employees, advance strategic priorities and support company growth.
  • Develop clear, timely and actionable communications for frontline colleagues and leaders across the U.S. Contact Center.
  • Manage communications through the full content lifecycle, including reviewing and triaging requests, researching and validating information, drafting and editing content, coordinating stakeholder reviews and approvals, preparing content for publication, and maintaining or retiring content when appropriate.
  • Support business-as-usual communications and larger strategic initiatives so the broader Communications team can balance day-to-day production with strategic planning, leadership communications, engagement, measurement and change initiatives.
  • Collaborate with project partners to assess content and publication requests, understand business requirements and impacts to Retail Store Employees, and align requests to an integrated digital experience.
  • Prioritize work to meet timelines, budgets and business needs, communicate status, and escalate issues to business partners in a timely manner.
  • Present content concepts and direction to business partners in collaboration with designers.
  • Provide quality assurance of deliverables and support Consumer Communications managers.
  • Contribute to project scoping and planning, and make recommendations on project user requirements.
  • Lead development of high-level messaging concepts for digital experiences and provide input on brand-strategic conceptual frameworks for digital experiences.
  • Collaborate with Consumer Communications managers to optimize copy for search engine optimization and search engine marketing.
  • Report content effectiveness to business partners using analytics and data.
  • Seek current industry knowledge and educate team members.
  • Develop and document content creation governance and workflow, as well as style, tone and voice guidelines, including recommendations around brand vision.
  • Proofread and correct web copy for grammar, punctuation and style in accordance with style and brand guidelines.

Desired Qualifications

  • Knowledge of the financial services industry is preferred.
  • Ability to manage work from intake through final publication, including requirements gathering, drafting, stakeholder review, approvals, quality assurance and publication.
  • Familiarity with content governance principles such as version control, accessibility, approval documentation, records retention and content lifecycle management.
  • Strong working knowledge of Microsoft 365 tools, particularly Word, Outlook, Teams, SharePoint and Microsoft Lists; familiarity with Viva Engage, Power Automate and Microsoft Copilot or similar AI-enabled productivity tools is beneficial.
  • Experience in internal communications, employee communications, change communications or a related communications discipline.
  • Experience in financial services or another highly regulated industry is strongly preferred, as the role handles procedural, operational, risk and compliance-related information.
  • Contact center or frontline employee communications experience is particularly valuable.
  • Strong writing, editing and proofreading skills, particularly the ability to translate complex operational, procedural or technical information into clear, concise and actionable colleague communications.
  • Ability to write for different audiences and channels, including frontline colleagues, people leaders and broader U.S. Contact Center audiences.
  • Experience developing colleague and leader emails, operational alerts, intranet or web content, talking points, FAQs, campaign materials, engagement content and leadership messaging.
  • Strong understanding of audience, channel, timing and message hierarchy, including determining what colleagues need to know, do or reference later.

About the Company

TD Bank

Offers banking, loans, and wealth management.

TD Bank provides a wide range of banking and financial services in North America for individuals, businesses, and corporations. Core offerings include checking and savings accounts, credit cards, loans, mortgages, investment products, and wealth management. TD Bank emphasizes digital banking through online and mobile apps that let customers manage money, pay bills, deposit checks, transfer funds, and manage cards. Revenue comes from interest on loans, service fees, and investment income. The company differentiates itself with a broad product lineup, large North American footprint, and integrated services for both personal and business customers, plus a focus on digital accessibility. Its goal is to be a leading, accessible financial institution that helps customers manage and grow their money through convenient, everyday banking and investment solutions.

Company size
10,001+
Company stage
IPO
Headquarters
Toronto, Canada
Founded
1955

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