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Publicis Groupe

Runs advertising and digital transformation services

VP – Media - Video Investment

Performance & Paid MarketingUpdated on Nov 13
Full-timeIn-person

About the Job

Requirements

  • At least 12 years of progressive experience in video investment, media strategy, buying, or partnerships, with significant leadership responsibility.
  • Demonstrated success elevating or transforming a media capability, operating model, or center of excellence across multiple accounts.
  • Deep expertise across linear television, streaming, connected TV, online video, and emerging formats.
  • Working understanding of programmatic and social video capabilities, including when and how to engage specialist experts to strengthen strategy, activation, and outcomes.
  • Strong knowledge of systems and technology supporting video planning, buying, activation, audience management, measurement, reporting, workflow, and financial operations.
  • Experience evaluating platforms, defining requirements, designing workflows, and translating business needs into scalable systems and processes.
  • Demonstrated success leading complex negotiations and developing custom content, sponsorship, or platform partnership programs.
  • Executive presence, commercial judgment, and ability to influence senior clients, partners, and cross-functional leaders.
  • Proven people leadership experience, including building teams and developing senior talent in a matrixed organization.
  • Bachelor's degree or equivalent relevant experience.

Responsibilities

  • Define and uphold the vision and standards for Video & Partnerships across accounts, strengthening capabilities, workflows, governance, tools, and measures of success.
  • Set strategic direction across linear television, streaming, connected TV, and online video, ensuring each channel has a clear role within integrated plans.
  • Partner with strategy and planning teams and cross-channel investment leaders to translate business priorities into connected, executable recommendations and clarify how video and partnerships contribute to the broader media plan.
  • Establish and continuously improve the systems, technology, data inputs, documentation, and quality controls supporting planning, buying, activation, optimization, measurement, and financial stewardship.
  • Oversee major investment, allocation, pricing, negotiation, and partner decisions, balancing reach, performance, innovation, flexibility, and commercial value.
  • Originate differentiated partnerships, including branded content, custom integrations, tentpole sponsorships, exclusive franchises, and first-to-market opportunities.
  • Advise senior clients through annual planning, marketplace guidance, executive presentations, and high-stakes investment recommendations.
  • Cultivate senior relationships with networks, streaming platforms, publishers, creators, and technology partners to expand access, influence, and opportunity.
  • Recruit, develop, and lead a high-performing team while fostering collaboration across strategy, planning, cross-channel investment, activation, analytics, finance, legal, operations, and creative.

Desired Qualifications

  • Enterprise-minded and entrepreneurial, with the discipline to elevate standards and scale best practices across accounts.
  • Strategic and future-focused, with a clear point of view on where video and partnerships are headed.
  • Technically and operationally fluent, with the ability to connect systems, processes, talent, and client needs.
  • Collaborative and integrative, bringing strategy, planning, cross-channel investment, and specialist teams together around a shared direction.
  • Commercially rigorous, accountable, and decisive under pressure.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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