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Publicis Groupe

Runs advertising and digital transformation services

Senior Marketing Sciences Analyst - Enterprise Accounts

Data SciencePosted on Nov 10
Full-time$112.3k - $161.3k /yr

About the Job

Requirements

  • At least 5 years of experience in Marketing Science, Data Science, Marketing Analytics, or a related analytical discipline, including hands-on statistical modeling and analytical experience.
  • Strong proficiency in SQL and Python, PySpark, or Scala, including experience with large datasets and production-ready analytical solutions.
  • Experience with incrementality testing, experimental design, lift studies, and marketing mix modeling.
  • Experience developing and applying statistical and predictive models, including regression analysis, forecasting, and optimization techniques.
  • Experience working directly with enterprise clients or complex marketing organizations and translating business requirements into analytical solutions and strategic recommendations.
  • Strong understanding of digital advertising and performance marketing, including attribution, customer journeys, conversion measurement, and marketing investment optimization.
  • Experience with modern data platforms such as Databricks and business intelligence tools such as Tableau.
  • Ability to independently manage complex analytical projects, identify improvement opportunities, develop solutions to ambiguous business challenges, prioritize competing business needs, and deliver high-quality results.
  • Strong communication, presentation, and relationship management skills, including the ability to engage technical and non-technical stakeholders.
  • Experience mentoring or providing technical guidance to other analysts or data scientists.
  • Ability to improve analytical methodologies, streamline processes, and develop scalable solutions that improve efficiency and consistency across client engagements.
  • Must be authorized to work in the United States without employer sponsorship.

Responsibilities

  • Serve as a primary analytics and measurement partner for enterprise clients by building relationships, understanding business objectives, and providing strategic recommendations that drive performance and growth.
  • Lead analytical onboarding for new enterprise advertisers by establishing data integrations, reporting infrastructure, measurement frameworks, and analytical capabilities.
  • Own advanced analytics and marketing science initiatives end to end, including project scoping, data exploration, statistical modeling, validation, and presentation of actionable insights.
  • Design and execute measurement methodologies, including incrementality testing, lift studies, marketing mix modeling, and elasticity analysis, to evaluate marketing effectiveness and optimize investment.
  • Develop and implement statistical and predictive models, including forecasting, regression analysis, and performance optimization, to support strategic business decisions.
  • Analyze large-scale e-commerce and advertising datasets to identify performance trends, competitive dynamics, growth opportunities, and ways to improve marketing efficiency.
  • Develop scalable reporting solutions, dashboards, and analytical workflows that provide clients with accurate, actionable performance insights.
  • Present analytical findings, measurement strategies, and recommendations to client stakeholders and internal leadership, translating technical concepts into business outcomes.
  • Provide technical mentorship and guidance to junior analysts, supporting analytical development, technical best practices, and quality of client deliverables.

Desired Qualifications

  • Experience within AdTech, MarTech, or an advertising agency, particularly supporting enterprise advertisers in e-commerce, retail, travel, or financial services.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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