H

HP Inc.

Makes computers and printers for work and home

Commercial Marketing Program Manager

Full-TimeUpdated on 10/15/2026
No salary listed
Mid, Senior
Bachelor's, Master's
Fornebu, Norway
In Person
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • A bachelor's or master's degree in business management, engineering, computer sciences, or equivalent.
  • Typically, 4–6 years of B2B marketing experience.
  • Impeccable oral and written communication skills in English and Norwegian.
  • In-depth knowledge of current digital marketing technologies and techniques.
  • Strong strategic thinking skills.
  • Strong leadership, communication, and collaboration skills.
  • Ability to drive creativity and innovation.
  • Ability to manage multiple projects in an organized manner.
  • Ability to analyze complex marketing data and draw insights.
  • Knowledge of the B2B customer journey, touchpoints, and media landscape and channels.
Responsibilities
  • Develop and execute the overall strategic B2B marketing plan and OGSMs aligned with country business needs across sales, category, and channel, and global strategy; share the plan with stakeholders.
  • Assist the regional sales team with creative end-user strategies, including increasing brand awareness through demand creation and driving quality leads through demand capture.
  • Create, expand, and accelerate sales opportunities and leads through account-focused marketing execution, market campaigns, and nurture flows promoting products or services within the defined marketing strategy.
  • Plan and host pan-HP online and offline end-user events to generate leads, create new sales opportunities, accelerate existing sales opportunities, and deepen customer relationships.
  • Review, translate, and approve global marketing Personal System assets, including hp.com, and create local content across marketing touchpoints where gaps are identified, such as blog posts, nurture newsletters, and native articles; ensure translations are locally relevant.
  • Set goals and define metrics for each marketing campaign, including targeted lead flow, to maximize pipeline generation and sales; monitor campaign metrics, conduct post-campaign evaluations, analyze and report results, and recommend future optimizations.
  • Analyze market data, trends, end-user preferences, and competitor behavior to optimize regional marketing strategies.
  • Manage the marketing budget, including end-to-end responsibility for alliance budgets from campaign approval through execution and claiming, and ensure full utilization of quarterly budgets.
  • Manage local marketing agencies to support marketing programs.
  • Align and create local PR plans and activities with the PR lead and local PR agency.
Desired Qualifications
  • Other Nordic languages are a plus.

About the company

HP designs personal computers, printers and related supplies for households, businesses and public institutions, with products for everyday work and professional computing. Its Z workstations support demanding technical tasks, while its commercial printing systems serve offices, print shops and industrial manufacturers. It sells devices and replacement supplies directly and through partners, and earns service revenue from software, support and managed computer and printer fleets. Founded as a partnership in 1939, the company is headquartered in Palo Alto, California, and retained the PC and printing businesses after separating Hewlett Packard Enterprise in 2015.

Company Size

10,001+

Company Stage

IPO

Headquarters

Palo Alto, California

Founded

1939

Get referred to HP Inc.

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • HP's PC business gains revenue: August 2026 reporting showed Personal Systems sales up 18% year over year.
  • HP creates repeat purchases: Instant Ink subscriptions bill for page allowances and automatically replenish supplies.
  • HP's Fort Collins quality role supports parents: 4-12 fully paid leave weeks, depending on tenure.

What critics are saying

  • HP jobs face cuts: November 2025 plans target 4,000-6,000 global employee reductions through fiscal 2028.
  • HP printing faces substitutes: its filing identifies digitization and refillable-tank printers as threats to cartridge demand.
  • HP sells fewer PCs despite revenue growth: August 2026 reporting showed unit shipments down 16% year over year.

What makes HP Inc. unique

  • HP applies printing to construction: SitePrint robots transfer digital building plans directly onto jobsite floors.
  • HP embeds software inside printers: Workpath runs validated apps directly from multifunction devices.
  • HP makes remote conversations three-dimensional: Dimension pairs its hardware with Google Beam for one-to-one 3D video calls.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Dental insurance

Disability insurance

Employee assistance program

Flexible schedule

Flexible spending account

Health insurance

Life insurance

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-2%
Louis Velazquez
Oct 10th, 2026
Hewlett Packard, Dell have a PC problem.

Hewlett Packard, Dell have a PC problem. I use my computer a lot. I've written over 8,000 articles in the past 12 years and edited countless more. Needless to say, like many, my computer is essential to my day-to-day, and that doesn't include all the time I use it to stream movies and shows, or keep tabs on the latest news. My current machine, a Hewlett-Packard All-in-One, is hardly cutting-edge. I bought it in 2020 during Covid. It's powered by an AMD Ryzen 5 3500U, a chip old enough that Gemini tells me it's "significantly out of date in both speed and power efficiency." Still, it gets the job done, and while I thought I might need an upgrade because of AI, I really haven't noticed a dramatic enough lag to prompt me to buy a new HP or Dell. That appears to be the case for many people. While Hewlett-Packard and Dell racked up a combined $62.7 billion in sales last quarter, both companies sold fewer PCs as businesses and consumers put off purchases due to rising prices. "Total units were down 16% with Consumer PS [personal services] units down 19% and Commercial PS units down 14%," wrote HP in its recent earnings release. A waning appetite to upgrade PCs is bad news for HP, Dell, and rivals, especially since fixing the problem won't be easy due to mounting cost pressures, according to a Morgan Stanley research report shared with me. HP, Dell face PC sales headwind. In Hewlett-Packard's fiscal third quarter, revenue from consumer and commercial PC sales increased, but that was due to higher prices, not selling more computers. "Yes, you've got unit decline going on, which has been well built into our forecast and the industry forecast out there," said HP CFO Karen Parkhill at Goldman Sachs Communacopia + Technology Conference in September. "The decline is more from the lower end of PCs." The impact on the lower end of the market has prompted management to pivot toward pricier machines. "While volume was down as expected, our continued prioritization of higher-value unit placements, repricing for higher commodity costs and services expansion more than offset the volume headwind," said Parkhill in August on the company's earnings conference call. That strategy may work only so long, given the long upgrade cycle and the fact that many more people buy at the lower rather than the higher price points. Unfortunately, the company doesn't expect demand for inexpensive PCs to rebound anytime soon. In September, HP filed a report with the SEC telling Wall Street to expect soft demand into next year: "Consistent with current third-party industry forecasts, HP's preliminary planning assumption is that industry-wide personal computer unit volumes decline roughly mid-single-digits in percentage terms in calendar year 2027." Unsurprisingly, HP's share price has fallen 16% from its September high. But HP isn't alone in feeling the shift. Dell has similarly seen headwinds from soft consumer demand, leading it to shift its focus to AI servers. "So one tangible example, we would have taken a decision in the springtime for seeing the PC market, particularly in consumer, was going to get squeezed a little bit. It's projected to be minus 18% to minus 20% on units," acknowledged CFO David Kennedy at last month's Goldman Sachs technology conference. The consumer boycott has everyone wondering how long the drag on the PC market will last. Morgan Stanley analyst Erik Woodring took up the subject directly in his report, "Rising ASPs and Slowing Demand Pressure PCs Into 2027." "Windows 11 refresh demand and commercial pull-forward have abruptly slowed, consumer demand is even softer, and supply-chain shortages appear to beworsening - and with PC prices expected to continue climbing, we believe 4Q PCshipment Y/Y declines will deteriorate further," wrote Woodring. Surging PC prices have led to a major drop-off in consumer and enterprise demand. PC market tumbles as supply problems send prices soaring. Surging prices are the biggest reason PC buyers like me are on strike. Over $1 trillion is being spent this year on AI, according to Goldman Sachs, and much of that is going to high-end servers deployed increasingly in data centers. These servers feature top-of-the-line GPUs and ASICs from Nvidia, AMD, and Broadcom, and they're packed with memory, including high-bandwidth memory from SK hynix, Micron and Samsung. The flood of money into hardware is taxing supply chains, driving prices up, and leading chipmakers to deprioritize chips designed for everyday machines, further increasing scarcity and pressuring prices. "Costs for AI server dynamic random-access memory (DRAM) roughly doubled during the first quarter of 2026, with an expected fourfold increase for the full year," wrote Deloitte in report entitled 'Why the memory chip crunch is greater than expected, and may not ease until 2029' in July. "Memory chip industry insiders and market analysts are calling this scarcity-driven surge in chip prices "RAMageddon." More Tech: The long and short of it is that HP, Dell, Acer, and others are spending much more money today to build their PCs than they did one year ago, which has forced them to raise average selling prices (ASPs). "We estimate 3Q global PC ASPs rose to over $1,200, nearly 40% above early 2025 prices, and expect pricing to rise even further as PC OEMs attempt to protect margins during a period of record inflation, with ASP per device reaching over $1,300 by mid-2027," wrote Morgan Stanley's Woodring. Morgan Stanley thinks the problem stretches into 2027. Higher prices aren't the only problem. Woodring also notes that enterprise buyers are shifting IT spending away from PC upgrades toward AI itself, and that middlemen are increasingly avoiding building inventory. "As a result, we forecast PC shipments deteriorating further in 4Q, with our new estimate calling for 28% Y/Y shipment declines," wrote Woodring. Worse, he says PC shipments' weakness will stretch into 2027, with calendar-year shipments falling 11% from 2026 levels. That's about 7% worse than the Wall Street consensus. The outlook is supported by the latest IDC research data, which shows Q3 shipments down 21% from one year ago, compared to just a 1% drip in the first six months of this year. "Channels are now worried about carrying too much inventory into a market where high prices are suppressing demand," wrote IDC research director for consumer devices Jitesh Ubrani. Morgan Stanley estimates HP and Dell saw PC unit sales drop 32% and 27%, respectively, in the third quarter. Woodring also believes PC makers may not be able to fully pass along their higher supply costs, which could drag on profits, leading him to issue a dour outlook for HP and rival Acer, which are more concentrated on less expensive computers. "This makes us incrementally more cautious on the entire PC complex, and would highlight HPQ (41% downside) and Acer (25% downside) as our highest-conviction global PC OEM underweights," said Woodring. Overall, Woording's HP stock price target is $19. As for Dell, he thinks it will hold up better than HP and Acer because it is more focused on higher-end machines and enterprise deals. He rates it "equal weight," with a stock price target of $499.

Kooc Media Ltd.
Oct 8th, 2026
HP Inc. (HPQ) Stock: Climbs as HP Launches New AI PCs With NVIDIA.

HP Inc. (HPQ) Stock: Climbs as HP Launches New AI PCs With NVIDIA. Tldr. Table of Contents * HPQ stock climbs 1.61% to $32.24 as HP expands its NVIDIA-powered AI PC lineup. * HP unveils new NVIDIA-powered Windows systems for consumers and enterprise users. * HP demonstrates its ZGX Fury workstation running Windows on NVIDIA GB300 hardware. * HP sets October 16 launch for OmniBook Ultra 16 and OmniBook X 14 AI laptops. * HP adds Perplexity features and a free Pro trial to eligible consumer devices. HP Inc. (HPQ) shares gained 1.61% to close at $32.24, supported by developments in the company's artificial intelligence portfolio. The stock advanced another 0.19% to $32.30 in after-hours trading. Meanwhile, HP expanded its NVIDIA-powered computer lineup and announced new Windows systems for consumers and businesses. HP expands NVIDIA AI portfolio with new Windows systems. HP introduced new computing products that support artificial intelligence tasks directly on personal computers and workstations. The expanded portfolio combines NVIDIA processors with Windows software to serve consumers, developers, and enterprise customers. Additionally, HP outlined plans to increase local processing capabilities across its hardware lineup. The announcement builds on HP's existing efforts to expand beyond traditional personal computers and printing products. HP now targets customers who need stronger computing performance for software development, content creation, and workplace applications. Consequently, the company has expanded its hardware offerings to support different computing requirements. HP also introduced new software features through its partnership with Perplexity. The integration allows users to search for information, complete tasks, and create content through supported consumer devices. Furthermore, HP plans to extend these services across eligible computers beginning in November 2026. HP demonstrates NVIDIA GB300 workstation running Windows. HP demonstrated Windows running on its ZGX Fury workstation powered by NVIDIA's GB300 Grace Blackwell Ultra processor. Microsoft CEO Satya Nadella and NVIDIA CEO Jensen Huang presented the system during a Microsoft event. The demonstration marked HP's first public presentation of the workstation operating within the Windows environment. The ZGX Fury targets developers, researchers, data scientists, and businesses that require substantial computing capacity. Its design supports demanding applications, larger models, and multiple simultaneous requests within local computing environments. As a result, organizations can process sensitive workloads internally while maintaining greater control over their infrastructure. HP previously outlined its GB300 workstation plans during Computex earlier in 2026. The latest demonstration advances those plans by showing how the hardware operates with Microsoft's software platform. However, HP has not announced public pricing or a general release date for the workstation. HP sets October 16 release for new OmniBook AI pcs. HP plans to release two NVIDIA-powered OmniBook laptops on October 16, 2026, targeting users who require advanced computing performance. The OmniBook Ultra 16 will start at $3,199.99, while the OmniBook X 14 will cost $2,999.99. Both devices use NVIDIA RTX Spark technology to support local processing, graphics performance, and creative applications. The company will sell the OmniBook Ultra 16 through its website and Best Buy stores. Meanwhile, customers can purchase the OmniBook X 14 through HP, Costco, Micro Center, Walmart, and other retailers. These launches follow HP's September presentation of its RTX Spark-powered computers at the IFA technology exhibition. The new laptops combine processing power, graphics capabilities, and shared memory to handle demanding tasks without constant cloud access. HP will also offer eligible customers a free one-month Perplexity Pro trial beginning in November. The expansion strengthens HP's position in premium computing as manufacturers introduce more powerful Windows devices for artificial intelligence applications. Limited Time Offer Get 3 free stock ebooks. Discover top-performing stocks in AI, Crypto, and Technology with expert analysis. * Top 10 AI Stocks - Leading AI companies * Top 10 Crypto Stocks - Blockchain leaders * Top 10 Tech Stocks - Tech giants

Investing News Network
Oct 1st, 2026
HP brings premium PC experiences to more consumers.

HP brings premium PC experiences to more consumers. October 01, 2026 News Highlights: * HP OmniBook 5 combines vibrant OLED visuals, rich audio, and AI-enhanced capabilities to help consumers create, connect and be entertained wherever they go * HP ProBook 4 equips growing businesses with AI-ready performance and portability to stay productive wherever work happens Today, HP Inc. (NYSE: HPQ) announced the new HP OmniBook 5, a premium consumer Windows laptop designed for people who want more from their everyday device: more screen, more battery life, more connectivity and more freedom to create, connect and be entertained without compromise. "Today's consumers expect technology that fits naturally into their lives - beautifully designed, easy to use, and powerful enough to support everything from collaboration and content creation to entertainment and everyday productivity," said Samuel Chang, Senior Vice President and Division President, Consumer Personal Systems at HP Inc. "The new HP OmniBook 5 delivers exactly that, bringing together premium design and immersive experiences with a colorful OLED display in an incredibly portable package for work, study, and entertainment." Premium Experiences, Made Accessible Consumers increasingly expect a PC that helps them stay productive, connected, and entertained without adding complexity to their lives. Whether streaming content, attending class, creating, collaborating, or staying connected with friends and family, they want premium experiences that fit their lifestyles, their budgets, and help prepare for what comes next. The HP OmniBook 5 was designed to deliver exactly that: bringing together thoughtful design, immersive entertainment, and everyday practicality in one accessible device. Designed for students, young professionals and modern multitaskers, the device delivers the experiences people value most, from immersive entertainment to seamless connectivity, in a device built to fit naturally into everyday life: * Empowers productivity and creativity with AI-ready performance: Powered by up to an Intel(R) Core(TM) 7 processor[i] with integrated NPU capabilities[ii], the HP OmniBook 5 helps users stay productive, communicate effectively and take advantage of the latest AI-ready experiences across work, school and personal projects. * Adapts to life on the move with up to 42 hours of VPB (Local Video Playback) battery life[iii] and effortless mobility: Combining an ultra-thin 11.77 mm profile, lightweight 1.16 kg design, flexible 180° hinge, dual full-function USB-C(R) iv] ports and HP's compact 65W USB Mini GaN charger[v], the HP OmniBook 5 is built to move effortlessly from campus to café, commute to couch and everywhere in between. * Delivers rich entertainment experiences: Featuring up to a 2.5K OLED[vi] touch display, 100% DCI-P3 color coverage, up to 620 nits brightness[vii], HP Eye Ease technology and up to a 90% screen-to-body ratio, the HP OmniBook 5 delivers vivid visuals and immersive entertainment wherever users go. * Enhances seamless collaboration and connection: An FHD IR camera with Windows Hello facial recognition, dual microphones, Poly Studio-tuned audio[viii] and DTS:X Ultra help users show up clearly and confidently for classes, calls and everyday conversations. * Expresses individuality through thoughtful design: Available in Smoke Silver, Starlit Blue, Peony Pink and Soft Honeydew, the HP OmniBook 5 combines a premium aluminum chassis, tone-on-tone keyboard and refined design details that help consumers choose a device that reflects their personal style. Premium Design, Built for Growing Businesses HP is also bringing premium design and AI-ready performance to growing businesses with the HP ProBook 4. Purpose-built for SMBs and mobile professionals, the device delivers the design, mobility and performance growing businesses need without compromising on durability or value. As HP's thinnest business notebook,[ix] the HP ProBook 4 pairs a sleek 12mm thin[x] aluminum design with real portability, starting at just 2.6 lbs.,[xi] so it travels light without feeling delicate. The device comes in three finishes - Eclipse Gray, Atmospheric Blue, and Mist Silver - with a 14-inch 2.8K OLED display[xii] bringing work to life with rich 100% DCI-P3 color and fluid 120Hz motion. Powered by up to an Intel(R) Core(TM) 7 processori with up to 17 TOPS NPU AI acceleration[xiii], up to 32 GB of memory and up to 1TB of storage, the HP ProBook 4keeps everyday productivity and AI-enhanced work moving. A 70Whr battery with HP Fast Charge,[xiv] along with MIL-STD durability,[xv] helps professionals work confidently. Pricing and Availability[xvi] * The HP OmniBook 5 14 AI PC is expected to be available on HP.com and Best Buy in October for a starting price of $699.99. * The HP ProBook 4 G2iS 14 AI PC is expected to be available on HP.com in November. Pricing will be announced closer to availability. About HP HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services, and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit http://www.hp.com. [i] Multi-core is designed to improve performance of certain software products. Not all customers or software applications will necessarily benefit from use of this technology. Performance and clock frequency will vary depending on application workload and your hardware and software configurations. Intel's numbering is not a measurement of higher performance. Models with Intel(R) Core(TM) 7 processors planned to be available mid-October 2026. [ii] Features and software that require a NPU may require may require software purchase, subscription or enablement by a software or platform provider, and third-party software may have specific configuration or compatibility requirements. Potential NPU inferencing performance varies by use, configuration, and other factors. [iii] Battery life tested by HP using continuous FHD video playback, 1080p (1920x1080) resolution, 200 nits brightness, system audio level as image default, player audio level at 100%, played full-screen from local storage, headphone attached or through speaker (if no audio jack port), wireless on but not connected. Actual battery life will vary depending on configuration and maximum capacity will naturally decrease with time and usage. [iv] Actual throughput may vary. USB Type-C(R) and USB-C(R) are trademarks of USB Implementers Forum. DisplayPort(TM) and the DisplayPort(TM) logo are trademarks owned by the Video Electronics Standards Association (VESA(R) in the United States and other countries. [v] Performance and compatibility may vary by device. Subject to change without notice. Compared to previous generation HP power adapters. [vi] Features may require software or other third-party applications to provide the described functionality. Internet service required and not included. [vii] All performance specifications represent the typical specifications provided by HP's component manufacturers; actual performance may vary either higher or lower. 2K OLED version with up to 300 nits brightness available at launch. 2.5K OLED version with up to 620 nits brightness planned to be available March 2027. [viii] Features may require software or other third-party applications to provide the described functionality. Internet service required and not included. [ix] Based on HP's internal analysis of HP business notebook PCs with preinstalled encryption, authentication, malware protection and BIOS-level protection, passing MIL-STD testing, USB-C docking including power delivery, clamshell form factor, Intel U series or AMD Ryzen Pro processors, HDMI, and at least 2 USB 3.1 Gen 1 ports, optional WWAN in HP's current commercial portfolio as of September 26. Claim based on the lowest maximum published z-height of the device. Actual dimensions may vary by configuration and manufacturing tolerances. [x] Based on HP internal analysis of product specifications, including thickness comparisons among HP commercial notebook PCs available as of 08/03/2026. Dimensions are typical. Actual dimensions may vary by +/- 0.5 mm, and height may vary by configuration. Maximum height does not include rubber feet. [xi] Actual weight will vary by configuration. [xii] All performance specifications represent the typical specifications provided by HP's component manufacturers; actual performance may vary either higher or lower. [xiii] Features and software that require an NPU may require software purchase, subscription or enablement by a software or platform provider, and third-party software may have specific configuration or compatibility requirements. Potential NPU inferencing performance varies by use, configuration, and other factors. [xiv] Recharges your battery up to 50% within 45 minutes when the system is off or in standby mode. Power adapter minimum of 65 watts required for battery capacities 56Whr or less. Power adapter minimum of 100 watts required for battery capacities greater than 56Whr and less than 83Whr. Power adapter minimum of 120 watts required for battery capacities greater than 83Whr and less than 100Whr. After charging has reached 50% capacity, charging will return to normal. Charging time may vary +/-10% due to System tolerance. [xv] MIL STD 810 testing is not intended to demonstrate fitness for U.S. Department of Defense contract requirements or for military use. Test results are not a guarantee of future performance under these test conditions. Any accidental damage requires an optional HP Accidental Damage Protection Care Pack. [xvi] Pricing and availability subject to change without notice. Media Contacts [email protected] hp.com/go/newsroom 07 September 2022

Associated Press
Sep 30th, 2026
HP printers integrate with ezeep's cloud-based print infrastructure via new Workpath app

ThinPrint has launched an ezeep app for HP Workpath, allowing HP multifunction printers to integrate directly into ezeep's cloud-based print infrastructure without additional scan clients. The app enables central functions on HP device control panels, including pull printing, scan-to-cloud capabilities, copy tracking, and NFC authentication. Print jobs are held securely in the cloud until released at any device, regardless of location. The integration addresses modern workplace challenges where employees work remotely, in hybrid setups, or from coworking spaces. IT teams can manage HP devices alongside other manufacturers through ezeep's centralised, cloud-based platform. Users require an ezeep Business or Enterprise subscription with pull printing policy enabled, plus a Workpath-compatible HP device. ThinPrint is ISO 27001-certified.

TechRepublic
Sep 30th, 2026
HP & Google expand ai-powered 3D collaboration to more workplaces.

HP & Google expand ai-powered 3D collaboration to more workplaces. AI is moving into the meeting room as HP and Google expand an enterprise collaboration system designed to make remote conversations feel more like face-to-face interactions. Sep 30, 2026 We may earn from vendors via affiliate links or sponsorships. This might affect product placement on our site, but not the content of our reviews. See our Terms of Use for details. On September 23, HP and Google announced expanded availability of HP Dimension with Google Beam across the US, Canada, the UK, France, Germany, and Japan. The 3D video communication system uses AI to preserve visual cues lost in conventional video calls, including eye contact and body language. The expansion gives more organizations access to a technology that has spent several years moving from Google research into commercial deployment. For CIOs, this will determine which meetings benefit from richer visual interaction and whether those use cases warrant investment in dedicated 3D collaboration systems. What is HP Dimension with Google Beam? HP Dimension with Google Beam is a 3D video communication system developed through a partnership between HP and Google. Google originally introduced the underlying technology as Project Starline before bringing it into the enterprise as Google Beam. HP describes the system as combining six-camera capture, a 3D light-field display, spatial audio, and AI. As the cameras capture a participant from multiple angles, AI combines those views into a near life-size, three-dimensional image. This approach aims to preserve eye contact and other visual cues that are harder to interpret during video calls. Employees do not need headsets, glasses, or other wearable devices to use the 3D experience. HP Dimension also works with existing collaboration platforms, so companies don't need to replace their current meeting software. Besides Google Meet and Zoom Rooms, HP says the system supports 2D meetings and interoperability with services such as Microsoft Teams and Webex. With enterprises already using established meeting platforms, this compatibility simplifies enterprise deployment. IT teams can introduce Beam for meetings that benefit from richer visual interaction while employees continue using their existing platforms for routine calls. HP & Google are expanding access beyond early deployments. The September 23 announcement expands Beam beyond early enterprise deployments to a larger geographic and partner network. HP Dimension with Google Beam is now available across six countries, with 18 partners supporting deployment. Companies using or testing the technology include Netflix and Capital Group, while Bain & Company previously piloted the system for recruitment interviews. As part of HP's wider collaboration push, the company also announced new room systems at InfoComm 2026, including integrations between HP Poly Lens and the HP Workforce Experience Platform. Companies can also test the technology through Industrious, a global flexible-workspace provider, before deploying it in their offices. Beginning in October, HP Dimension with Google Beam will be available to book at selected Industrious locations in Atlanta, Chicago, New York City, and Palo Alto. This gives businesses a lower-commitment way to evaluate the system before investing in dedicated hardware. Wider availability should also provide more evidence about which workplace use cases continue after initial trials. Where could 3D meetings fit into the workplace? Traditional video conferencing works for many routine interactions, from status updates to large team meetings. A 3D meeting system targets conversations where participants depend on facial expressions, eye contact, and body language. HP points to client meetings, mentoring, recruitment, and complex working sessions as potential use cases. In interviews, coaching sessions, and client discussions, nonverbal responses can affect how participants interpret confidence, hesitation, or engagement. Bain & Company tested HP Dimension with Google Beam during candidate recruitment calls. According to HP, the 3D experience benefited interviews by emphasizing body language and eye contact as they evaluated candidates. One-to-one employee conversations provide another possible use case. Managers who oversee distributed teams may use the system for coaching sessions or recurring one-to-one meetings with employees they rarely meet in person. Companies still need to determine whether the difference is significant enough for each use case. A weekly project update may work well over a regular video call, while client negotiations or senior-level interviews may benefit more from richer visual communication. Google says early research found changes in how people communicate. Google has studied how its 3D communication technology affects behavior compared with traditional video meetings. HP cites Google research that found participants recalled 28% more information after conversations conducted through the technology. Researchers also observed 39% more nonverbal behavior, including hand gestures and head movements. Participants spent 14% more time looking at the other person's face compared with traditional video calls. Google has also tested Beam in workplace settings. HP reports that more than 87% of participants in an internal Google pilot rated their Beam meetings higher than traditional video conferencing across measures such as attentiveness and personal connection. Google's findings show changes in participant behavior, but they do not establish that every organization will see the same business results. CIOs will need to test whether the technology reduces follow-up meetings or improves recruitment and employee experience in their workplace. Depending on the use case, organizations could also track travel requirements or meeting frequency. Those measures can determine whether the technology affects work outcomes beyond participant preference. CIOs need to decide where immersive meetings justify the investment. CIOs should first estimate how often employees would use the system and which locations have enough demand to justify installation. They also need to review software compatibility, room requirements, and the required IT support for deployment across multiple offices. Support for Google Meet and Zoom may ease adoption for organizations already using those platforms. However, IT teams still need to confirm how Beam will work with their current meeting setup. Organizations should define how they will measure success before expanding access. Employee feedback can reveal whether participants prefer the experience, while operational data can indicate whether Beam reduces repeat meetings or changes travel needs. CIOs can apply the same test for other workplace technology investments: define the use case first, then measure whether the technology improves the outcome enough to justify wider deployment. The wider rollout will test where 3D collaboration belongs. The six-country rollout moves HP Dimension with Google Beam into a wider enterprise rollout. More organizations can now evaluate whether 3D collaboration changes outcomes in meetings where visual communication plays a larger role. For CIOs, the announcement also broadens the definition of AI workplace investment. Employee devices remain one part of the equation, while shared collaboration technology is becoming another area where AI may influence how distributed teams work. FAQs. What is AI-powered workplace collaboration? AI-powered workplace collaboration uses AI to improve how employees communicate across locations. Examples include meeting systems that enhance visual interaction, software that summarizes discussions, and workplace platforms that help IT manage collaboration technology. How does AI improve workplace collaboration? AI can improve workplace collaboration by reducing communication gaps across distributed teams. Depending on the system, it may support meeting transcription, content summaries, visual interaction, or device management that helps employees use collaboration tools more consistently. What should CIOs consider before investing in AI-powered collaboration tools? CIOs should identify the meetings that require richer visual communication, estimate expected usage, and review compatibility with existing platforms. They should also define measurable outcomes before expanding deployment, such as changes in travel requirements, meeting frequency, or employee experience. Marianne Sison is a technology analyst and B2B software writer specializing in project management software, collaboration platforms, and business productivity technology. Her reviews are based on hands-on testing, product demonstrations, vendor documentation, pricing analysis, and feature comparisons. For five years, she has written hundreds of buyer's guides and software comparisons, including in-depth coverage of more than 20 project management platforms. Her work features leading vendors such as Atlassian Jira, monday.com, ClickUp, Asana, Smartsheet, Microsoft Project, Wrike, RingCentral, Zoom, Nextiva, and Microsoft Teams. She has also written extensively about Agile practices, AI features in business software, cloud communications, and collaboration technology. Marianne also writes a weekly project management newsletter for more than 18,000 subscribers, covering industry developments, software updates, and practical guidance for project professionals. Marianne's work has been published by Project-management.com, TechnologyAdvice, TechRepublic, and Fit Small Business. She holds a Bachelor of Arts in Communication Arts from the University of the Philippines and continues to expand her knowledge of project management practices and business software through ongoing research and product evaluation.