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Varsity Brands

Operates cheerleading camps, apparel, and competitions

Field Sales Professional

Field SalesUpdated on Nov 12
Full-timePalm Springs, CA, USA

About the Job

Requirements

  • Three or more years of business-to-business outside sales experience, preferably in sporting goods, or a coaching or sports-related background.
  • An associate’s degree or equivalent work experience; a bachelor’s degree is preferred.
  • A reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record are required and must be maintained.
  • Intermediate proficiency in Microsoft Word, Excel, PowerPoint, and customer relationship management (CRM) software.
  • Ability to maintain a distraction-free home office.
  • Ability to work variable hours, including evenings and weekends when customer needs require it.
  • Ability to travel locally to schools and organizations within the territory 2–5+ days per week, with possible out-of-area and overnight travel.
  • Ability to sit, stand, bend, lift, and drive for prolonged periods on a regular basis.

Responsibilities

  • Provide consultative customer service to coaches across the assigned territory.
  • Generate revenue and meet sales and growth targets.
  • Develop and qualify leads in the territory through cold-calling and lead-generation campaigns.
  • Use CRM functions for prospecting, account management, and activity tracking to support sales and customer relationships.
  • Increase sales in existing accounts by selling across all sports and levels.
  • Use data-driven business intelligence on prospects to identify trends and opportunities.
  • Manage the account list and travel within the assigned territory.
  • Represent the company by demonstrating its core values and maintaining high ethical standards in business activities.

Desired Qualifications

  • A sporting-goods background or coaching/sports-related experience.

About the Company

Varsity Brands

Operates cheerleading camps, apparel, and competitions

Varsity Brands coordinates the school experience through three main streams: training camps for cheerleaders, a uniform and apparel business, and national cheerleading and student-sports competitions. Camps train teams, uniforms and gear are sold to schools, and competitions are organized and historically broadcast on networks like ESPN, tying training, gear, and events together. The company distinguishes itself by offering an integrated suite—camps, equipment, apparel, and events—supported by a distribution network and publishing through its affiliated brands. Its goal is to be the leading partner for student activity programs in schools, providing comprehensive services and events on a national scale.

Company size
5,001-10,000
Company stage
Acquired
Total funding
$4.8B
Headquarters
Memphis, TN
Founded
1974

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