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Publicis Groupe

Runs advertising and digital transformation services

Media Investment Director

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeToronto, ON, Canada$100k - $110k /yrIn-person

About the Job

Requirements

  • At least 7 years of progressive experience in traditional or broadcast media buying and investment.
  • Deep, hands-on experience with broadcast television buying; the role is not a digital investment role.
  • Strong knowledge of the Canadian broadcast marketplace and traditional media buying environment.
  • Experience managing complex, fast-moving client business with frequent changes and tight deadlines.
  • Strong negotiation, investment, and analytical capabilities.
  • Confidence working directly with senior clients and external media partners.
  • Exceptional attention to detail and a strong sense of accountability.
  • Excellent organizational skills and ability to manage multiple priorities simultaneously.
  • Strong financial, reconciliation, documentation, and audit discipline.
  • Ability to work independently, make sound decisions, and escalate when appropriate.
  • Highly proactive, adaptable, solutions-oriented, and comfortable operating with ambiguity.

Responsibilities

  • Lead traditional media investment and buying, with a strong emphasis on broadcast television.
  • Manage campaigns from negotiation and buying through execution, optimization, reconciliation, and post-campaign reporting.
  • Navigate frequent changes, revisions, and short turnaround times while maintaining accuracy and quality.
  • Ensure buys are executed effectively and aligned with client objectives, budgets, and timelines.
  • Maintain strong documentation and process discipline across all investment activity.
  • Serve as a confident, trusted day-to-day investment partner to the client.
  • Build strong relationships through proactive communication, responsiveness, and accountability.
  • Clearly communicate recommendations, changes, challenges, and implications to stakeholders.
  • Manage expectations effectively in a business where priorities can shift quickly.
  • Partner closely with internal teams and global counterparts to ensure seamless coordination and execution.
  • Manage multiple stakeholders and priorities while maintaining clear ownership and communication.
  • Work cross-functionally with planning and investment partners to translate strategy into effective marketplace execution.
  • Support regular interactions with external auditors and ensure all buying activity is accurately documented.
  • Maintain a high standard of financial stewardship, record keeping, reconciliation, and process compliance.
  • Identify discrepancies or issues quickly and drive them through to resolution.
  • Bring an understanding of the sports media landscape, including the role of live sports within the broader broadcast marketplace.
  • Help support evolving sports-related investment needs as the business continues to expand in this area.

Desired Qualifications

  • Experience or strong knowledge of sports media investment is a significant asset.
  • Entertainment, theatrical/movie, or similarly fast-paced category experience is an asset.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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