Visual Designer
Welltech
Visual Designer
Welltech
Develops mobile health and fitness apps
Who Are We?
Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.
We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously.
With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting
Who You Are:
You are a visual designer who enjoys working on marketing content and understands that good design has to perform, not just look good. You’re curious about new tools, open to experimenting with AI in your workflow, and comfortable working in a fast-moving team. If that sounds like you, we’d love to hear from you.
About the role:
We are looking for a Visual Designer to join our Organic Growth & Partnerships team on a freelance basis.
This role is focused on static visual content for ASO, Social Media, and Partnership ads. The ideal candidate combines strong graphic design skills with a good understanding of performance-driven marketing visuals. Hands-on experience with generative AI tools, especially for creating realistic AI people, is a strong plus.
Key Responsibilities
Design App Store and Google Play assets (icons, screenshots, feature graphics) and adapt them for A/B tests and localizations.
Create static content for Instagram, TikTok, YouTube, and other social platforms.
Design ad creatives for partnerships, following partner brand guidelines where needed.
Use generative AI tools to create images, personas, and scenes when relevant.
Collaborate with the team to turn briefs into clear, effective visual content.
Must-Have Skills
Experience as a Visual / Graphic Designer, or similar role in marketing.
Strong understanding of composition, typography, color, and visual hierarchy.
Good understanding of social media formats and app store visual requirements.
Proficiency in Figma.
A good eye for detail and visual quality.
Ability to work quickly, iterate on feedback, and handle multiple formats and variations.
Hands-on experience with generative AI tools for image creation (e.g. Magnific, Higgsfield,, or similar).
Experience creating realistic AI-generated people and keeping a persona consistent appearance across images.
Portfolio
We don’t focus on years of experience - what matters to us is what you can create. A portfolio is a must and can be in any format, as long as it showcases static ads, app store or social media visuals, and ideally AI-generated work.
Welltech is a global health and fitness tech company with Ukrainian roots that builds mobile apps focused on wellness. The company offers a suite of apps for fitness tracking, weight loss programs, yoga instruction, and intermittent fasting guidance. Users access core features via free apps and pay for premium content through in-app purchases or subscriptions, enabling personalized plans and enhanced content. The products run on mobile devices and are designed to be easy for individuals to use on their own, with revenue coming from direct-to-consumer subscriptions and purchases. Welltech differentiates itself by growing organically without external funding, expanding through multiple European hubs (five centers) and maintaining a sizable global user base with over 220 million installs. Its goal is to help people improve their health and fitness by delivering accessible, scalable wellness tools that people can use anytime, anywhere.
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