Product Marketing Lead
Pmm, Embedded Payroll
Posted on 11/30/2023
INACTIVE
Gusto

1,001-5,000 employees

Cloud-based payroll, benefits, and human resource management solution
Company Overview
Gusto's mission is to help companies put people first. The company operates an online payroll, health benefits, and workers' compensation platform.
Data & Analytics

Company Stage

Series E

Total Funding

$746.2M

Founded

2011

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

7%

1 year growth

13%

2 year growth

37%
Locations
Denver, CO, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
CategoriesNew
Growth & Marketing
Responsibilities
  • Create & update messaging + positioning for different market segments
  • Create internal content, trainings, and enable the go-to-market teams on key messages
  • Create and maintain partner-facing collateral and sales assets
  • Author blog posts, develop virtual events (ex. webinars), and help produce video assets
  • Collaborate with Partnerships to customize collateral or assets to support individual, high-priority partner opportunities (including ABM tactics)
  • Collaborate with Product teams to position and release new functionality
  • Support user & buyer research initiatives
  • Update and maintain buyer & user personas
Desired Qualifications
  • BA/BS degree or relevant experience; advanced degree and/or startup experience a plus
  • 5+ years’ in marketing experience; ideal direct PMM work
  • Past work in product marketing (ideal) and/or experience in marketing and/or product management; product marketing training/ certifications a plus
  • Ability to synthesize clear communications (written and verbal) from complex inputs
  • Strong work ethic
  • Openness to feedback and coaching