General Manager
$135k - $145k+ 15% annual performance bonus
Senior
San Diego, CA, USA
In PersonOn-site in San Diego; weekend and month-end availability required.
Business & Strategy
About the job
Requirements
- 5–8 years of senior leadership managing multiple functional verticals in a high-volume, consumer-facing operation.
- Direct experience owning both Sales and Finance & Insurance performance, with fluency in front-end and back-end margin mechanics at the deal level.
- A proven track record leading a customer experience or inside sales function with measurable accountability to lead conversion and pipeline metrics.
- Experience in automotive retail or direct-to-consumer vehicle operations.
- Hands-on experience with CDK, Reynolds & Reynolds, or a comparable dealership management system.
- Experience managing business office and title functions, including multi-state or complex regulatory environments.
- A track record of hiring, developing, and managing performance to clear, documented standards.
- Working knowledge of or demonstrated interest in the electric vehicle market and its operational differences from traditional automotive retail.
- Ability to build a sales organization that meets or exceeds customer expectations and keeps customers enthusiastic about the brand.
- Experience owning the customer escalation funnel, addressing customer concerns at their root cause, and achieving satisfactory outcomes.
- Availability during high-volume periods, weekend hours, and month-end close.
Responsibilities
- Own the full customer-facing deal lifecycle, from first contact through delivery, post-delivery efforts, funding, and title, and lead daily execution across Sales, Customer Experience, Finance & Insurance, and Business Office / Title & Registration.
- Own retail deal volume targets for the San Diego market and hold the Sales Manager and consultants accountable for closing ratios, front-end margin per unit, and customer experience scores.
- Drive a consistent process from lead to delivery and monitor pipeline health, stage-by-stage conversion, and days-to-close across the team.
- Review deals in progress and post-close for margin integrity, proper structure, and process adherence; coach the Sales Manager on unit economics and objection handling.
- Identify and address breakdowns in the sales funnel before they become systemic issues.
- Maintain working knowledge of electric vehicle fundamentals, inventory, and financing and protection products; coach the team to provide confident, customer-friendly guidance.
- Own a structured onboarding program for new Sales, finance, and Customer Experience hires with 30/60/90-day milestones and ramp-to-productivity targets; run information-sharing sessions, deal reviews, and skill sessions on discovery, objection handling, and electric vehicle education.
- Oversee inbound and outbound pipelines and hold the Customer Experience Manager accountable for contact, appointment-set, and show rates.
- Ensure lead routing, customer relationship management data integrity, and scripting are up to date and consistently applied.
- Partner with pricing and inventory functions to align lead flow and vehicle positioning with Customer Experience capacity and conversion performance.
- Own back-end gross profit per unit targets across product penetration, financing conversion, and chargeback rate.
- Ensure every deal meets lender guidelines, state regulations, and internal compliance standards.
- Monitor funding time, deal kickbacks, and stipulation clearance rates as primary indicators of Finance & Insurance operations.
- Identify Finance & Insurance staffing or role-definition constraints and escalate them to the Vice President of Operations before they affect throughput.
- Ensure title and registration processing meets service-level targets; track deal completion rates and exception volumes weekly.
- Own the Finance-to-Business-Office handoff as a documented process; resolve title issues and lien payoffs without delaying funding.
- Maintain awareness of title and registration requirements across active states relevant to San Diego hub transactions.
- Run structured weekly reviews with team leads, use data to diagnose trends, assign corrective actions, and track resolution.
- Translate company-level gross profit per unit, deal volume, and margin targets into vertical-specific goals with owners and timelines.
- Drive standard operating procedure implementations, system rollouts, and process improvements from design through team adoption.
- Own the San Diego hub’s gross profit contribution and manage the operational levers that affect it.
- Set standards for team operations, handling pressure, escalating problems, and serving customers.
- Set measurable expectations for each role; hold regular KPI-focused one-on-ones, maintain written coaching and performance improvement plans, follow through on outcomes, identify high performers, and create paths into lead and management roles.
- Deliver front-end and back-end gross profit per unit and blended gross profit per unit at or above target.
- Manage deal volume, close rate, days-to-fund, stipulation clearance rate, and business development center appointment-to-show conversion.
- Maintain chargeback and title-completion rates within defined thresholds.
- Own sales goals, including sales volume and customer sentiment.
- Manage staffing, performance, and retention across all four verticals, including regular one-on-ones and documented coaching for direct reports.
- Ensure key roles are filled and ramp-ready before staffing gaps become operational constraints.
- Enforce and continuously improve processes across Sales, Customer Experience, Finance & Insurance, and Business Office.
- Maintain lender compliance, state title and registration compliance, CDK data accuracy, and contract packaging end to end.
Desired Qualifications
- Familiarity with the direct-to-consumer operating model and its demands is strongly preferred.
About the company
Ever is an AI-native EV retailer based in San Francisco that operates a nationwide online and offline marketplace for used electric vehicles. It offers certified pre-owned EVs from more than 30 brands, allows customers to get instant trade-in offers by plate or VIN, and lets buyers trade in gas or electric cars, arrange financing online, and choose delivery or pickup. Vehicle listings include estimated monthly payments and battery/package details. The company also runs Eve, an AI assistant that helps with shopping, selling, and ownership questions. Ever earns revenue by buying and reselling used EVs and by providing financing and related services, blending a digital storefront with physical locations and logistics to reach customers nationwide. Its goal is to make EV ownership simpler, more transparent, and accessible to buyers across the United States.
Company Size
51-200
Company Stage
Series A
Total Funding
$31M
Headquarters
San Francisco, California
Founded
2022
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Simplify's Take
What believers are saying
- Reuters reported used EV sales rose 21% in January 2026, widening Ever's addressable market.
- Ever said it served thousands across 40 states, showing early national traction.
- Used EVs gained affordability as prices neared gas cars, expanding first-time buyer demand.
What critics are saying
- Used EV demand softened after the Sept. 30, 2025 federal tax credit expired.
- Tesla dominates used EV supply, pressuring Ever's margins through nonstop price competition.
- Ever's existential risk: EV retail stays niche, and inventory turns slow before burn shrinks runway.
What makes Ever unique
- Ever's Feb. 12, 2026 $31M Series A funded a proprietary AI-native operating system.
- Ever focuses only on EVs, unlike broad auto retailers chasing gas and electric inventory.
- Ever runs omnichannel SF and Costa Mesa showrooms, plus AI assistant Eve for shopping.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Retirement Plan
- Unlimited Paid Time Off