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Bertelsmann

Global media, services, and education conglomerate

Junior Digital Planner & Campaign Manager

Performance & Paid MarketingPosted on Nov 10
Full-timeMunich, GermanyNo salary listed

About the Job

Requirements

  • Ideally, have initial experience in programmatic advertising, performance marketing, or a digitally focused agency or marketing department.
  • Have a good understanding of digital advertising, data-driven campaign management, and audience-specific communication.
  • Work in a structured manner and have an interest in dynamic, technology-driven projects.

Responsibilities

  • Plan and implement digital campaigns across multiple digital channels, including display, mobile, video, digital out-of-home, and connected TV, for clients.
  • Manage campaigns operationally, including targeting strategy, setup, monitoring, and optimization in demand-side platforms such as DV360, The Trade Desk, and Adform.
  • Coordinate with internal teams and external partners to ensure smooth management and successful delivery of data-driven campaigns.
  • Monitor key performance indicators and prepare reports, while supporting budget control and quality assurance.
  • Contribute to presentations, pitches, strategy development, and client meetings.

About the Company

Bertelsmann

Global media, services, and education conglomerate

Bertelsmann is a global media, services, and education group made up of eight autonomous divisions, including RTL Group, Penguin Random House, BMG, and Arvato. It operates across B2B and B2C markets, with activities in broadcasting, book publishing, music rights management, and business process outsourcing. Its products range from streaming subscriptions and printed books to logistics, CRM services, and AI-powered content and rights-management tools. The company differentiates itself through a decentralized, entrepreneur-led structure that reinvests profits into content and digital infrastructure via its Boost program, backed by private foundations and the Mohn family. It aims to grow organically and through selective acquisitions while leveraging large-scale data and cross-divisional synergies to deliver personalized content and service experiences at a global scale.

Company size
10,001+
Company stage
Debt Financing
Total funding
$1.4B
Headquarters
Gütersloh, Germany
Founded
1835

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