Full-Time

Head of People

Posted on 11/7/2025

Good Inside

Good Inside

51-200 employees

Subscription-based parenting guidance through podcasts

Compensation Overview

$200k - $250k/yr

New York, NY, USA

Hybrid

Hybrid schedule with in-office days Monday, Tuesday, and Thursday in Midtown Manhattan.

Category
People & HR (1)
Requirements
  • 10 years of progressive human resources experience in a fast-paced, high-growth startup environment required.
  • Bachelor's degree with emphasis in HR or related area; HR certification such as SHRM-CP or PHR preferred but not required.
  • Ability to balance both tactical HR Operational needs with providing strategic guidance and direction to leadership and managers.
  • Proven experience in confidently running the People function in a scaling organization.
  • Fluent with Rippling, Greenhouse, Notion, Leapsome, Pave and Google suite.
Responsibilities
  • Partner with leadership to guide HR strategies, processes, and practices that align with Good Inside’s mission and values.
  • Partner with the existing fractional team to maintain current policies and ultimately build a hiring plan to scale the people team in house.
  • Serve as a trusted advisor to employees and leadership, addressing HR-related questions and concerns with discretion and a solution-focused approach.
  • Foster a high-performance, values-driven culture through coaching, feedback, and thoughtful leadership.
  • Lead the full employee lifecycle, including recruitment, onboarding, performance management, and off-boarding.
  • Manage employee relations, compliance, benefits, payroll, health, and safety programs, ensuring alignment with legal and regulatory standards.
  • Build and optimize HR systems, policies, and processes to support a scaling organization.
  • Manage talent strategy, guiding recruitment and organizational design in partnership with leadership to reward drive and performance.
  • Plan and execute key people initiatives, such as compensation reviews, training, and culture-building events.

Good Inside provides practical parenting resources through a multi-channel digital toolkit for parents, caregivers, and educators. It offers a weekly podcast, social content, workshops, and downloadable guides that deliver actionable strategies for immediate use. The business blends free content with paid workshops and premium guides, with additional revenue from sponsorships on its podcast and social channels. The goal is to help families improve parenting skills and wellbeing by making accessible, practical guidance from Dr. Becky available across formats.

Company Size

51-200

Company Stage

Series A

Total Funding

$10.5M

Headquarters

New York City, New York

Founded

2021

Simplify Jobs

Simplify's Take

What believers are saying

  • 50% YoY revenue growth and profitability demonstrate strong unit economics and market demand.
  • 100K+ paid subscribers at $23–28/month provide recurring revenue base for expansion.
  • Multi-channel monetization through memberships, podcasts, partnerships, and books reduces single-revenue dependency.

What critics are saying

  • Big Little Feelings' $99/year courses and TikTok content capture price-sensitive parents faster.
  • Free AI tools from Google and OpenAI directly undercut GiGi chatbot subscription value.
  • US fertility rate collapse to 53.1 births per 1,000 women shrinks addressable market.

What makes Good Inside unique

  • Dr. Becky's 3.4M Instagram followers create direct distribution moat for subscriber acquisition.
  • AI chatbot GiGi personalizes parenting guidance at scale beyond competitor workshop models.
  • Good Inside Baby targets pregnancy-to-toddler gap, expanding addressable market beyond older children.

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Benefits

Company Equity

Paid Vacation

Paid Sick Leave

Hybrid Work Options

Company News

Fortune
Feb 27th, 2026
Dr. Becky Kennedy's parenting empire generates $34M in revenue with 100,000 subscribers

Dr. Becky Kennedy has built Good Inside, a parenting advice business, into a $34 million-a-year company since launching on Instagram during the COVID pandemic. The profitable venture generated nearly 50% revenue growth year-over-year and employs over 60 people. Kennedy's approach treats parenting as leadership, offering digital memberships ($23.25-$28 monthly) that include workshops, video content and community support. The platform surpassed 100,000 subscribers in Q3 last year and features an AI chatbot called GiGi for personalised parenting guidance. The company raised $10.5 million from investors including Inspired Capital in 2023 and is otherwise bootstrapped. Kennedy, who has 3.4 million Instagram followers, defends charging for parenting support by comparing it to executive coaching, suggesting criticism carries hints of misogyny around maternal instinct expectations.

INACTIVE