Build trusted relationships with senior clients and act as a valued partner.
Grow client relationships and demonstrate a track record of identifying, shaping, and converting new opportunities.
Anticipate client needs, challenges, and opportunities proactively.
Set high standards for client service, strategic thinking, and work quality.
Understand clients’ businesses, commercial objectives, audiences, and organizational priorities.
Provide senior counsel, perspective, and constructive challenge in client conversations.
Identify opportunities across briefs, teams, channels, and areas of clients’ businesses.
Take ownership of account revenue, profitability, forecasting, and commercial health.
Bring a proactive, commercially minded approach to strengthening client partnerships and scenario planning.
Demonstrate passion for and belief in the power of sport.
Responsibilities
Lead and grow a portfolio of key client relationships, acting as a senior, trusted partner to brands and rights holders in sport.
Build relationships with senior stakeholders, understand clients’ businesses and ambitions, anticipate their needs, and identify opportunities to add value.
Set the vision and ambition for clients, ensuring high standards of strategic thinking, service, and work.
Coordinate strategy, editorial, creative, and production expertise to build strong partnerships between clients and agency teams.
Own the health and growth of the client portfolio, including senior relationships, client satisfaction, revenue growth, profitability, and agency partnership quality.
Proactively monitor clients’ businesses and the sporting and cultural landscape, bringing ideas, opportunities, and solutions to clients.
Lead by example within Client Services and the wider agency, establishing high standards for client leadership, commercial thinking, communication, and proactivity.
Unlock growth within existing client relationships and contribute to new business by identifying opportunities, developing propositions, and expanding partnerships.
Discuss clients’ business priorities with senior stakeholders, challenge briefs with the Strategy team, review creative ideas, and identify new agency opportunities.
Desired Qualifications
Passion for sustainability and diversity, equity, and inclusion in the industry, and belief in the potential of women’s sport.
About Us
50 Sport is The Sports Entertainment Agency.
We build and grow social communities, deliver entertainment-led creative campaigns, and drive sponsorship value; connecting fans, brands, and rights holders worldwide. Uniting sport, entertainment, and culture through industry-leading creativity, social media, strategy and performance for clients including Scuderia Ferrari F1 Team, FIFA World Cup 2026, FIFA Club World Cup 2025, Prime Video Sport, Jim Beam and Qatar Airways.
Due to a number of recent business wins and existing client demand, we are looking to bolster our growing team with a Business Director.
Job requirements
WHAT YOU’RE EXCELLENT AT:
Building trusted relationships with senior clients, becoming a valued partner rather than simply an agency contact.
Growing client relationships, with a proven track record of identifying, shaping and converting new opportunities.
Being proactive, anticipating client needs, challenges and opportunities before they become briefs.
Setting exceptionally high standards for client service, strategic thinking and the quality of our work.
Understanding your clients’ businesses, their commercial objectives, audiences and wider organisational priorities.
Providing senior counsel, bringing confidence, perspective and constructive challenge to client conversations.
Connecting the dots, spotting opportunities across different briefs, teams, channels and areas of a client’s business.
Commercial leadership, taking ownership of revenue, profitability, forecasting and the overall commercial health of your accounts.
THE ROLE IS FOR YOU, IF:
An ambitious, independent and fast-moving agency environment excites you
You fancy taking on the industry’s biggest sporting brands
You want to build meaningful relationships with some of the biggest brands and rights holders in sport.
You believe excellent client service means being proactive, challenging and commercially minded
You naturally think “what’s next?” and are constantly looking for ways to make our client partnerships stronger.
You have a healthy dose of positivity with great appreciation for the need to scenario plan
You’re passionate about how our industry can positively affect change around sustainability and DE&I
You believe in the potential of women’s sport
Key responsibilities
We’re looking for a Business Director to lead and grow a portfolio of key client relationships, acting as a senior, trusted partner to some of the biggest brands and rights holders in sport.
At the heart of the role is client leadership: building deep relationships with senior stakeholders, understanding their businesses and ambitions, anticipating what they need next and continually identifying opportunities for us to add greater value.
The Business Director will set the vision and ambition for their clients, ensuring we consistently deliver an exceptional standard of thinking, service and work. They will bring together the best of our strategy, editorial, creative and production expertise, creating strong partnerships between our clients and agency teams.
They will have ultimate responsibility for the health and growth of their client portfolio – from the strength of senior relationships and client satisfaction, through to revenue growth, profitability and the quality of our overall agency partnership.
This is a role for someone who is relentlessly proactive. They won’t wait for a brief or a problem to land. They will stay close to their clients’ businesses, understand what is happening in their world and the wider sporting and cultural landscape, and proactively bring ideas, opportunities and solutions to the table.
Reporting to the Executive Director, the Business Director will also play an important leadership role within Client Services and the wider agency. They will lead by example, setting the pace and establishing consistently high standards for client leadership, commercial thinking, communication and proactivity.
The remit also encompasses unlocking growth within existing relationships and playing a pivotal role in new business. The right person will be commercially minded and entrepreneurial, able to spot opportunities, develop compelling propositions and turn great client relationships into broader, longer-term partnerships.
They will be equally comfortable discussing a client’s business priorities with a CMO, challenging a brief with our Strategy team, reviewing a creative idea or identifying an entirely new opportunity for the agency.
A passion for and belief in the power of sport is mandatory.
Benefits
Hybrid working with flexible working hours
23 days holiday (+ additional 1 day for each year of service capped at 5)
Private health insurance
Employee Assistance Programme
1 x paid Wellness Day
1 x paid Volunteering Day
Your birthday off
Agency Christmas close down
Paid 4-week sabbatical after 5 years’ service
Bike2Work scheme
Training and development budget
Enhanced family leave policies
Referral awards
Onsite gym
Regular company socials
EQUAL OPPORTUNITIES We recognise the importance and power of diversity within our business and, as such, we ensure that our people processes are fair, transparent and promote equality of opportunity for all candidates.
We do not discriminate based upon the grounds of gender, gender identity or expression, pregnancy, marital status, age, race, colour, ethnic background, nationality, disability, sexual orientation, religion, religious or similar belief. Every individual will be treated with respect. We are committed to providing reasonable accommodations for candidates in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.
Please note due to a high volume of applicants, we may not be able to reply to everyone.