S

Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

TikTok Commerce Strategy Lead

Growth MarketingConfirmed live in the last 24 hours
Full-timeCity of Industry, CA, USA$70k - $90k /yrIn-person

About the Job

Requirements

  • At least 5 years of experience in digital commerce, social commerce, marketplace strategy, or growth marketing.
  • Deep understanding of the TikTok ecosystem, consumer behavior, and social shopping trends.
  • Experience developing and executing growth strategies that drive measurable business results.
  • Strong analytical and strategic thinking skills, including the ability to translate data into actionable recommendations.
  • Experience managing partnerships with creators, agencies, affiliates, or external vendors.
  • Strong knowledge of e-commerce metrics, including gross merchandise value, conversion rate, customer acquisition cost, return on investment, and customer lifetime value.
  • Ability to influence cross-functional teams and lead initiatives without direct authority.
  • Presentation, communication, and executive-level reporting skills.

Responsibilities

  • Define the TikTok Shop growth strategy and long-term business roadmap.
  • Identify opportunities to increase revenue, brand awareness, and customer acquisition.
  • Develop strategic plans across creators, affiliates, livestream commerce, and paid marketing.
  • Analyze market trends, competitor activity, and TikTok platform updates.
  • Establish performance goals, key performance indicators, and measurement frameworks.
  • Partner with cross-functional teams to execute growth initiatives.
  • Provide strategic recommendations to senior leadership.

About the Company

Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

Sunny Health & Fitness provides a broad range of home gym equipment, including exercise bikes, treadmills, rowers, and elliptical machines, sold directly to consumers through its online platform. Its products are designed to help people maintain a healthy lifestyle at home, offering reliable and affordable options with warranties to ensure customer trust. The gear works as standard cardiovascular and strength-training machines—consumers choose equipment suitable for their space and fitness goals, and use at-home routines supported by the company’s direct-to-consumer sales model. The company differentiates itself from competitors through direct online sales, competitive pricing, frequent promotions, and warranties, prioritizing customer satisfaction and accessibility. Its goal is to make quality home fitness equipment easy to buy and dependable for everyday use.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Industry, California
Founded
2002

Recently Posted Jobs

Explore more opportunities at Sunny Health & Fitness

See more jobs