Full-Time
Founding Marketing Manager
Posted on 4/16/2025
Toku
51-200 employees
Global crypto payroll and tax platform
No salary listed
Remote in USA
Remote
 Growth & Marketing (2) |
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- 3-5 years of marketing experience in SaaS or FinTech
- Proven track record in B2B product launches and marketing
- Strong skills in creating scalable marketing content
- Excellent communication skills and ability to thrive in a fast-paced environment
- Build upon the existing content, identifying key areas for growth and optimization.
- Create a robust content roadmap with the founders that is aligned with the company’s sales and marketing objectives, focusing on educating target audiences about EOR services, token grant administration, and related compliance issues.
- Develop content that supports all stages of the buyer’s journey—from awareness to consideration and decision-making.
- Establish Toku as a thought leader in the EOR and token grant administration space, creating insightful articles, white papers, webinars, and case studies.
- Produce content that addresses industry trends, regulatory changes, and key challenges in token payroll, tax compliance, and token-based compensation models.
- Collaborate with in-house experts (payroll, tax, legal) to develop thought-provoking, authoritative content.
- Use data-driven insights to create content that generates qualified leads and moves prospects through the sales funnel.
- Optimize content for SEO to increase organic search visibility, targeting specific keywords related to EOR, payroll, token grants, and crypto-native companies.
- Create high-quality, engaging content including blog posts, white papers, case studies, landing pages, email campaigns, and social media posts.
- Design and manage content calendars to ensure timely and consistent publication across various channels.
- Monitor and report on key content marketing KPIs, including traffic, engagement, lead conversion, and SEO rankings.
Toku offers a global platform for token- and stablecoin-based payroll, employment, and tax compliance built on an crypto-native Employer of Record model. It handles token-based payroll, token grant administration, and tax withholding across 100+ countries, enabling hiring worldwide without establishing local entities. Integration with HR systems like Workday and ADP and a payroll API allows hybrid compensation in fiat, stablecoins, or other tokens. Its goal is to simplify compliant web3 employment by managing payroll, benefits, and tax rules for token compensation and supporting DAOs through WorkDAO.
Company Size
51-200
Company Stage
Early VC
Total Funding
$20.3M
Headquarters
New York City, New York
Founded
2020
Simplify's Take
What believers are saying
- Paxos Amplify yield integration drives employee adoption through passive stablecoin returns.
- Sei Network integration captures $3B monthly stablecoin volume from fastest-growing EVM Layer-1.
- PDAX Philippines partnership unlocks Southeast Asia market with local PHP cashout rails.
What critics are saying
- Deel's dominant EOR scale commoditizes Toku's global employment services within 12-18 months.
- Liquifi replicates core token payroll and tax compliance features, eroding differentiation.
- Regulatory crackdown on yield-bearing stablecoins forces Paxos USDG delisting from payroll.
What makes Toku unique
- Only platform automating token tax withholding across 100+ countries compliantly.
- Integrates directly into ADP, Workday, UKG, Gusto without replacing existing systems.
- Processes $1B+ annual stablecoin payroll volume with self-custodial wallet infrastructure.
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Benefits
Remote Work Options
Flexible Work Hours
Health Insurance
Company Equity
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 5%2 year growth
↑ 15%Plume has launched the first payroll pilot using tokenised real-world assets, enabling employees to receive salaries in yield-bearing fund shares. Developed with payroll provider Toku and using WisdomTree's tokenised money market fund WTGXX, the programme allows Plume employees to elect receiving part of their compensation in regulated fund shares rather than cash. The pilot removes the need for employees to purchase crypto or interact with exchanges, allowing compensation to earn yield immediately upon payment. Plume purchases corresponding fund shares via WisdomTree Connect and delivers them to participating employees' verified wallets linked to their WisdomTree Prime accounts. The programme initially targets Plume employees and aims to demonstrate how tokenised assets can integrate with existing payroll workflows whilst maintaining separation between payroll delivery and investment selection.
Toku launches sei-native stablecoin payroll payments. GoBlockchain Thursday, February 19, 2026 at 5:48pm PST NEW YORK, Feb. 12, 2026 /PRNewswire/ - Sei Development Foundation, an independent US non-profit dedicated to the advancement and adoption of open source, permissionless protocols like Sei Network, today announced the native integration of the Sei Network into Toku's proprietary API-based payroll management system. The Sei Network is the fastest EVM Layer-1 blockchain built to support world-scale decentralized applications. The integration will power the instant payment and settlement of employee payroll and corporate remittances on Sei. "Real world adoption of Sei is happening at scale and in real time, and now employees and vendors of companies using Toku can now get paid instantly, anywhere in the world, all on Sei," said Justin Barlow, Executive Director of Sei Development Foundation. "Instant, borderless, onchain payments are accelerating the way businesses operate around the world, and thanks to Toku, a greater amount of that transaction volume will happen on Sei." "The Sei integration is part of Toku's broader initiative to make stablecoin payroll available across leading blockchain ecosystems," said Kenneth O'Friel, Toku CEO and Co-Founder. "By connecting compliant payroll infrastructure with scalable settlement networks, Toku enables enterprises and employees to experience the benefits of digital dollars in everyday income." Toku's API connects employers and leading payroll services providers - like Workday and ADP - enabling them to seamlessly transact using USDC stablecoins. Sei Development Foundation is among the leading employers using the system for payroll, vendor remittances, and token distribution. The Sei Network is a blockchain purpose-built for fast, cheap financial transactions. As of February 11, 2026, Sei has: * Processed more than $3 billion in stablecoin volume over the past 30 days * Experienced among the fastest growth rates of native USDC supply across blockchains, with nearly 100,000 unique holders of USDC onchain * Processed more than five billion transactions to date * Transacted across more than 90 million wallets * More than one million daily active users About Toku Toku is the global platform for token and stablecoin payroll. From employment and payroll to tax and benefits, Toku enables any company to pay their team in any token or stablecoin using their existing payroll systems. Learn more at www.toku.com. Sei is a blockchain designed for fast, cheap financial transactions, combining the network effects of Ethereum with the performance of Solana. Sei has processed more than five billion transactions across more than 90 million wallets and has become the #1 EVM chain by number of active users. The team is backed by top investors such as Multicoin, Jump, Coinbase Ventures, and Circle Ventures - and includes talent from companies like Robinhood, Google, Coinbase, Databricks, Uber, and Goldman Sachs. About Sei Development Foundation Sei Development Foundation is an independent US non-profit dedicated to the advancement and adoption of open source, permissionless protocols like Sei - the fastest EVM Layer 1 blockchain built to support world-scale decentralized applications. Through education, funding, and ecosystem support, the Foundation collaborates with a global community of builders and users to promote and expand the benefits of Sei and related projects. Media Contacts SOURCE Sei Development Foundation This is a paid placement. For further inquiries, please contact GoBlockchain directly.
Toku has integrated the Sei Network into its API-based payroll management system, enabling instant stablecoin payments for employees and corporate remittances. The integration allows companies to pay staff and vendors globally without the delays of traditional bank settlements. Toku's API connects employers and payroll providers like Workday and ADP to transact using USDC stablecoins. The Sei Development Foundation is among the employers using the system for payroll, vendor payments and token distribution. Sei Network is an EVM Layer-1 blockchain that has processed over five billion transactions across 90 million wallets. The integration forms part of Toku's broader initiative to make stablecoin payroll available across leading blockchain ecosystems, connecting compliant payroll infrastructure with scalable settlement networks.
Toku and PDAX partner to enable stablecoin payroll in the Philippines. Integration enables compliant, stablecoin-based payroll and seamless local cashouts in the Philippines - unlocking faster, more flexible compensation. NEW YORK-(BUSINESS WIRE)-PDAX, the leading regulated crypto exchange in the Philippines, today announced a partnership with Toku, a leader in compliant token and stablecoin compensation. Together, they are enabling remote employees and contractors in the Philippines to receive their pay in stablecoins, with seamless conversion to PHP and payout to any local bank account or mobile wallet. The partnership combines Toku's token-native global payroll infrastructure with PDAX's compliant cashout rails, making it faster and easier for crypto-native companies to pay contributors in the Philippines. Teams using Toku can now offer stablecoin payouts through their existing payroll flows and give contributors the flexibility to cash out locally, without international wire fees or delays. "Crypto companies already hold stablecoins on their balance sheets," said Ken O'Friel, CEO of Toku. "Now they can use those same assets to pay contributors in the Philippines. Our partnership with PDAX makes stablecoin payroll local and seamless." "We're excited to work with Toku to help bring stablecoin payroll to the Philippines," said Nichel Gaba, CEO of PDAX. "This helps open up better, faster financial access for Filipino professionals working with global companies." * Real-time, onchain settlement: Toku routes funds directly to PDAX wallets or external addresses, enabling instant, transparent stablecoin settlement. * Local cashout in the Philippines: PDAX converts stablecoins to PHP and pays out to any local bank or e-wallet like GCash and Grabpay via Instapay or Pesonet - covering nearly all adults in the country. * Flexible conversion flows: With a PDAX account, employers can send stablecoins for conversion to PHP, or fund in PHP and convert to stablecoins like USDC, USDG, or RLUSD - then route to any external wallet or account. This partnership comes as stablecoins become a core treasury asset for global crypto companies, and regulators in markets like the Philippines continue to build clear frameworks for digital assets. About Toku Toku is the global platform for token and stablecoin payroll. From employment and payroll to tax and benefits, Toku enables any company to pay their team in any token or stablecoin using their existing payroll systems. Learn more at www.toku.com. About PDAX PDAX (Philippine Digital Asset Exchange (PDAX), Inc.) is a trusted and regulated Philippine-based financial company that offers a comprehensive product suite, including a cryptocurrency exchange platform (Web and Mobile), crypto-as-a-service, cross-border payments, and tokenized assets, tailored to various customer profiles. As part of the company's commitment in making real world assets accessible, PDAX also offers tokenized security bonds through its wholly-owned securities broker-dealer subsidiary. Press Contacts PDAX: Eula See Assistant Vice President [email protected] Toku: Jeremy Adler Senior Vice President [email protected]
Learn how Toku powers $1B+ in global payroll using stablecoins. Toku uses Crossmint's stablecoin orchestration and wallet infrastructure to power instant, compliant payroll worldwide, delivering faster payments and lower costs. Every economy starts at the paycheck. It's where 99.9% of people get their money today. People worldwide get their paychecks deposited into their checking accounts. They're forced into using the banking system. These legacy rails impose a systemic "tax" on wages through access/latency tolls, bank fees, FX, and foregone yield. This tax on the global annual ~$50 trillion in wages is estimated to be over $1 trillion per year. By starting at the source of all money for billions of people, the paycheck, stablecoins have the opportunity to cut out dozens of downstream rent-seeking layers. Stablecoins fit payroll better than bank rails. They settle globally, 24/7, near-instantly, with near-zero transaction costs. Most importantly, they allow employers and employees to opt out of the banking system. In contrast, cross-border payroll and remittances still average ~6.5% fees on legacy rails. World Bank Q3 - Q4 2025 remittance cost baseline: 6.49%.* Remittance Prices The challenge. * Company initiates payroll funding (e.g., $2,000/biweekly) to an Employer of Record partner - $10 - 25 bank fee * 1 - 3 days later - Employer of Record receives USD balance - 1 - 2% payroll fee * 1 day later - Employer of Record converts USD to local currency - 2 - 5% FX fee * 1 - 7 days later - Employer of Record sends local currency to recipients - $0 - 5 payment fee Toku set out to change this, with a single platform for instant, compliant, global payroll powered by stablecoins. The solution: Crossmint Stablecoin Orchestration + wallet APIs. Toku partnered with Crossmint to deliver next-gen payroll infrastructure that replaces legacy rails with stablecoin payments - while preserving the compliance and enterprise features that large organisations require. * Companies connect payroll systems (ADP, Workday, Gusto, etc.) directly to Toku. * Employers fund Toku in fiat or stablecoins; Crossmint handles conversion. * Instant payouts: Once approved, stablecoins are sent to each worker's wallet via Crossmint's licensed Stablecoin Orchestration platform. * If a worker lacks a wallet, the platform provides one (no seed-phrase, no gas fees, no manual crypto setup). Workers receive dollar-denominated value and can hold stablecoins or convert to local currency. The results. Toku deployed global payroll flows in weeks using Crossmint's unified APIs, streamlining operations without managing separate vendors or onchain integrations. The end results allows employees to get paid faster, at a fraction of the cost: The bigger picture. Toku's integration shows how stablecoins are transforming global financial operations, from payroll to remittances and merchant payouts. * Embed stablecoin wallets and payouts with just a few lines of code. * Move money instantly, securely, and compliantly. * Launch new financial products without needing blockchain expertise. Powered by Crossmint, Toku delivers faster, compliant, and flexible payroll.