V

Vogo

IoT-enabled scooter rental for last-mile connectivity

Growth Marketer - Digital Marketing

Full-Time
No salary listed
Senior
Dallas, TX, USA
Hybrid
Growth & MarketingGrowth Marketing

About the job

Requirements
  • 5–7+ years of experience in growth or performance marketing
  • Proven track record of scaling paid campaigns efficiently across multiple channels
  • Experience working with mobile app products, ideally in travel, marketplaces, or e-commerce
  • Strong analytical mindset with comfort in A/B testing and data analysis
  • Excellent communication skills and ability to work cross-functionally
  • Experience with emerging technologies, including AI to automate workflows and increase efficiency
  • Startup or high-growth company experience is a plus
Responsibilities
  • Own and scale user acquisition campaigns across multiple digital channels (programmatic, OTT/CTV, Meta, Influencer, Affiliate, etc.)
  • Develop and manage growth strategies for marketing channels and eventually app
  • Build and execute a performance media strategy
  • Identify and test new opportunities to diversify channel mix and expand marketing initiatives internationally
  • Partner with product and engineering to optimize onboarding flows, deep linking, and conversion tracking
  • Lead experimentation across creatives, bidding strategies, audiences, and channels
  • Collaborate with the Analytics team to analyze cohorts, onsite funnels and develop KPI dashboards
  • Monitor and report on campaign performance, uncover insights, and iterate quickly
Desired Qualifications
  • Prior startup experience working at an early-stage company
  • Background in the travel industry
  • Demonstrated experience creating and optimizing successful marketing campaigns
  • Prior experience working on search experience or marketplace products
  • Experience with marketing attribution modeling
  • Complex advertising account management experience
  • Deep understanding of mobile measurement platforms (e.g., Adjust, Appsflyer) and analytics tools (e.g., Looker, GA4, Mixpanel)
  • Experience leveraging AI tools to generate marketing content (static image and short-form video)
  • Prior experience working with multiple brands

About the company

Vogo provides an app-based scooter rental service in Indian cities to support last-mile urban mobility. The platform uses IoT-connected scooters unlocked and operated via a mobile app with keyless access, offering both short-term per-kilometer rides (VOGO NOW) and longer-term subscriptions (VOGO KEEP) with payments tied to usage. It differentiates itself through proprietary IoT integration that enables dockless, self-service access and an asset-light model, and it now focuses on integrating first- and last-mile connectivity with public transit after being acquired by Chalo, while transitioning the fleet to electric. Its goal is to improve urban transport efficiency by making convenient, on-demand mobility and electric shared options a seamless part of daily commuting and public transit.

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Dallas, Texas

Founded

2018

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Simplify's Take

What believers are saying

  • Chalo raised $45 million in May 2023 and $6.1 million in May 2025.
  • Vogo won all lots in the National Rugby League contract on June 3, 2026.
  • Management says Vogo is transitioning to 100% electric vehicles, lowering operating complexity.

What critics are saying

  • Vogo's FY22 revenue was only Rs 45.2 crore against Rs 123.4 crore expenses.
  • FY22 losses reached Rs 73.4 crore, showing a structurally broken unit economics model.
  • If Chalo cuts funding, Vogo's capital-intensive fleet can collapse within 12 months.

What makes Vogo unique

  • Vogo's scooter fleet still plugs directly into Chalo's bus network since March 2022.
  • Its proprietary IoT, keyless rental stack still supports self-service first-mile and last-mile rides.
  • The brand retains urban commute focus in Bangalore and Hyderabad, unlike broader mobility rivals.

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Benefits

  • Health Insurance
  • 401(k) Company Match
  • Unlimited Paid Time Off
  • Wellness Program
  • Gym Membership
  • Phone/Internet Stipend
  • Charity donation company match
  • Employee Referral Bonus
  • Team offsites/activities
  • Company Equity
  • Hybrid Work Options