Growth Marketing Manager

Role & Responsibilities:

• Build and execute a growth roadmap focused on increasing app adoption, customer engagement, and bookings.
• Develop and optimize owned marketing opportunities across Vogo’s website, email, push notifications, in-app placements, and other customer touchpoints.
• Test messaging, creative, promotions, and placements that encourage travelers to download the app, explore accommodations, and book.
• Partner with Product to improve onboarding, discovery, and conversion across web and app.
• Connect acquisition efforts with the website and app experience to improve customer conversion and acquisition efficiency.
• Lead structured experimentation across audiences, creative, messaging, landing pages, and conversion journeys.
• Define success metrics, establish performance benchmarks, and prioritize initiatives based on measurable business impact.
• Partner with Product and Engineering on event tracking, deep linking, app store conversion, and tools that support growth.
• Collaborate with Analytics to understand customer behavior, evaluate retention and lifetime value, and identify opportunities to increase repeat bookings.
• Demonstrated experience using AI as a core part of marketing execution, with examples of how it improved creative output, testing speed, analysis, or business results.
• Evaluate new AI tools through measurable experiments, reviewing output quality and business impact before scaling their use.
• Identify and test new opportunities to grow bookings and app adoption globally.

Minimum Qualifications:

• 5+ years of experience in growth or performance marketing, including hands-on experience in a consumer-focused business.
• Experience building and scaling growth initiatives, from establishing measurement and running initial tests to expanding successful programs.
• Hands-on experience using owned marketing channels to drive customer engagement, conversion, or repeat purchase.
• Experience managing or supporting paid search and paid social campaigns.
• Experience improving website, app, or landing page conversion through structured experimentation.
• Strong analytical skills and familiarity with attribution, conversion tracking, and event-based measurement.
• Practical experience using AI tools in marketing workflows and evaluating the quality and business impact of their output.
• Ability to translate data into action and work effectively across Product, Engineering, Analytics, and Marketing.

Preferred Qualifications & Prior Experience:

• Experience in travel, marketplaces, ecommerce, mobile apps, or other consumer growth environments.
• Experience growing app adoption and engagement through owned channels.
• Familiarity with mobile measurement platforms such as AppsFlyer, deep linking, and app store optimization.
• Experience with app acquisition channels such as Apple Search Ads or Google App Campaigns.

Benefits & Perks:

• Competitive salary + equity
• Top-tier laptop provided100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
• 401(k) with company match
• Unlimited, guilt-free vacation days
• Annual wellness stipend (gym + other wellness activities)
• Monthly house cleaning stipend
• Annual travel allowance
• Monthly cell phone & internet usage stipend
• Charity donation company match
• Employee referral bonus
• Team offsites/activities