Head of IPB Campaigns and Content Marketing

We have an opportunity to shape the strategic direction of campaigns and content marketing for one of the world’s leading international private banks. This is a senior role at the integration point between Global Marketing Centers of Excellence and the EMEA, APAC and LATAM regional teams, where you can combine enterprise leadership with effective matrix partnership to deliver measurable business outcomes.

As Head of IPB Campaigns and Content Marketing in International Private Bank Marketing, you will own the IPB-wide campaigns and content marketing strategy. You will translate Global priorities and capabilities into a coherent International Private Bank agenda, while ensuring regional business needs, client insights and market requirements shape Global planning and development. You will set strategic direction and lead the end-to-end roadmap for agreed IPB-wide campaigns, content programmes and priority verticals, and hold aggregated accountability for the contribution of IPB-wide campaigns and content to acquisition, engagement, relationship deepening and business growth.

Job responsibilities

• Own the IPB-wide campaigns and content portfolio, including strategic prioritisation, sequencing, investment, visibility and cross-regional coordination.

• Set IPB campaign strategy and lead the end-to-end campaign roadmap across regions.

• Lead the strategy, proposition and coordinated activation of agreed IPB-wide campaigns and priority verticals.

• Convert global strategy, propositions and capabilities into an integrated IPB framework, while ensuring regional insights, business priorities and market requirements influence global plans and capability roadmaps.

• Represent the Marketing function at the IPB Content Circle as the decision-making forum for IPB-wide priorities, common development, Global alignment, resource conflicts, performance review and escalations.

• Make lead generation, client engagement and relationship deepening core outcomes of IPB-wide campaign design, planning and handoffs.

• Drive the strategic direction of IPB content marketing to support business growth, acquisition, relationship deepening, operational excellence and a strong, inclusive marketing culture.

• Own the IPB-wide measurement framework and reporting cadence for campaigns and content, including common definitions, attribution principles, minimum reporting standards and dashboards.

• Functionally direct the IPB campaigns and content marketing community across regions, establishing strategic direction, shared standards, role clarity and a connected operating rhythm.

• Own central IPB budgets for shared content production, IPB-wide campaigns, common tools, paid distribution and cross-regional agency engagements.

• Ensure IPB-wide frameworks, campaigns and centrally developed assets meet applicable brand, legal, compliance, controls and quality standards.

Required qualifications, capabilities and skills

• Extensive senior-level experience leading content, campaign or integrated marketing within private banking, wealth management, financial services or a similarly complex regulated environment.

• Strong understanding of ultra-high-net-worth clients, family offices, multigenerational wealth and the international private banking landscape.

• Proven success setting strategy and delivering measurable business outcomes through multi-market campaigns, content programmes and nurture journeys.

• Demonstrated ability to lead teams and functional communities across a complex, matrixed and multicultural organisation, combining authority, influence and partnership.

• Strong strategic judgement and commercial acumen, with the ability to prioritise across competing business, audience, regional and functional demands.

• Deep content and campaign marketing expertise, including segmentation, personalisation, digital distribution, demand generation, nurture journeys and paid content.

• Strong data and measurement acumen, with experience defining KPIs, performance frameworks and using insight to improve strategy, investment and outcomes.

• Excellent executive communication, facilitation, stakeholder management and conflict-resolution skills.

• Proven ability to manage central budgets, agencies and complex multi-market programmes to time, quality, cost and performance expectations.

• Commitment to high standards of risk management, controls, inclusion and professional conduct.

Preferred qualifications, capabilities and skills

• Experience designing governance, operating models, decision rights and cross-functional ways of working.

• Working knowledge of digital platforms, CRM, marketing automation, AI-enabled workflows and content operations.