Marketing Automation & Digital Operations Specialist

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.



We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

The Marketing Automation & Digital Operations Specialist is responsible for the execution, optimization and measurement of digital marketing and customer engagement activities across Europe.

The role combines marketing automation, digital campaign operations, creative execution and marketing analytics, ensuring that campaigns are efficiently deployed across channels, deliver a consistent customer experience, and generate measurable business impact.

Working closely with Field Marketing, Optichannel & Communication Specialist and event team, the role will support marketing automation activities, digital campaigns, landing pages, paid media and supporting marketing technologies, while establishing robust performance measurement and reporting to continuously improve marketing effectiveness and ROI.

Responsibilities

• Act as a key operational expert for Marketo and related marketing technologies, managing campaign setup, execution, testing, optimization, and reporting.
• Build and deploy email campaigns/eBlasts, nurture programs, automated customer journeys, forms, and landing pages.
• Create target audiences and Salesforce (SFDC) campaigns, ensuring effective integration between Marketo, CRM, and other marketing technologies.
• Perform campaign quality assurance, including links, forms, targeting, tracking, and overall customer experience.
• Support integrated and optichannel customer engagement campaigns across email, web, paid media, events, and other digital touchpoints.
• Manage and optimize Google Ads and paid media campaigns, including keywords, audience targeting, campaign structure, creative requirements, and landing-page alignment.
• Track and analyze digital marketing performance, including engagement, lead generation, conversion, funnel progression, MQLs, and marketing contribution.
• Develop dashboards and post-campaign reviews to measure marketing effectiveness, ROI, and business impact, turning data into actionable recommendations.
• Support the adaptation and execution of creative digital assets across European markets, ensuring brand consistency while improving engagement and scalability.
• Champion marketing automation and operational excellence, including recurring activity automation, campaign best practices, and training/support for Veeva Vault PromoMats processes.
  
  
  

Preferred Requirements

• Strong expertise in Marketo and marketing automation technologies.
• Experience creating and managing email campaigns, nurture programs, automated journeys, forms, and landing pages.
• Ability to manage end-to-end digital campaigns, including setup, testing, execution, optimization, and reporting.
• Experience with CRM/Salesforce integration, audience segmentation, and lead management.
• Knowledge of optichannel customer engagement across email, web, paid media, events, and digital channels.
• Hands-on experience managing and optimizing Google Ads and paid media campaigns.
• Strong data analysis and reporting skills, including dashboards, conversion tracking, funnel performance, and MQLs.
• Ability to measure and communicate marketing ROI, effectiveness, and business impact.
• Experience adapting digital and creative content for different markets and audiences, particularly across Europe.
• Knowledge of Veeva Vault PromoMats and experience driving marketing automation, process improvement, and operational best practices.
  

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

FRA Grenoble

Additional Locations

DEU Heidelberg - Tullastrasse, ESP San Agustin del Guadalix

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

€37,100.00 - €59,375.00 EUR Annual