Growth Marketing Director

Role Purpose

Wood Mackenzie moved under Private Equity ownership in 2023 and is now executing on its Value Creation Plan to deliver high growth. As part of that next phase, and to support the GTM transformation, we have an exciting opportunity for a strategic, data-drivenand commercially minded Growth Marketing Director to lead and scale our growth marketing efforts across APAC.

This is a regional leadership role rather than a segment or vertical-specific one. You will own the growth marketing strategy forAPAC as a whole, workingacross all segments and verticals active in the region, and adapting global growth marketing strategy (bowtie) to the specific market dynamics, buyerbehavioursand commercial priorities of APAC. 

You will be responsible for executing campaigns that drive pipeline creation and progression to won revenue, spanning new customer acquisition and customer growth (expansion, renewal and advocacy).Youwill collaborate closely with regional sales and commercial leadership,global growthvertical marketing teams, and the wider global Marketing function to build and deploy marketing campaigns.

You will work closely with senior leadership across the business and need to be comfortable influencing individuals and teams across all divisions,senioritiesand time zones. You will be a key part of the Growth Marketing Leadership Team, building a high-performance culture as a change agent who can lead teams through ambiguity and drive creative

innovation,efficiencyand effectiveness through the adoption of AI.

Main Responsibilities

• Regional growth strategy and ownership: own the growth marketing strategy for APAC, driving integrated marketing planning that aligns regional plans to commercial growth priorities and revenue goals across all segments and verticals active in the region.

• Campaign leadership:leadAPAC growth marketingto develop and execute integrated, full-funnel campaigns across digital, events, ABM, content syndication, paid media, email, and webinars, driving new customer acquisition ARR, customer expansion ARR, customer migrations and improved account advocacy that supports retention (NRR).

• Commercial performanceand optimization:foster a culture of continuous improvement and optimisation of regional growth marketing plans, delivering against the KPIs that drive ARR, NRR and GRR commercial goals.

• Cross-functional alignment:ensure tight alignment acrossEvents, ProductMarketing,GrowthMarketing,DigitalDemandCentre,LeadManagement andCorporateMarketing to orchestrate execution and optimisation of regional growth marketing plans and goals.Identifyand implement best practice, improve ways of working, and build cross-regional campaign strategies where audiences and priorities overlap.

• Regional market nuance: build and apply an understanding of APAC market dynamics, buyerbehaviourand commercial priorities, ensuring global growth strategies are adapted appropriately for the region rather than applied uniformly.

• Budget and vendor management: manage marketing budgets and agency or vendor relationships across APAC to ensure ROI-positive performance.

• Reporting and insight: track KPIs and provide regular reporting and actionable insight to senior stakeholders across the business, to continuously improve performance based on learnings.

• Tools and technology adoption: lead the team to fullyleveragemarketing automation,analyticsand CRM tools (for example Salesforce,Dreamdata,Supermetrics) to manage campaign journeys, nurtureprocessesand performance optimisation.

#LI-HH1

About You

To be successful in this role you will have extensive B2B marketing experience, including in a global or regional growth, demand generation, customermarketingor performance marketing leadership role, ideally with direct experienceoperatingin or leadingMarketing for the APAC region.

You will have:

• A strong strategicgrowthmindset, with the ability to translate business priorities into practical plans, operatingmodelsand execution frameworks. 

• Proven success driving measurable pipeline and revenue growth in a B2B go-to-market model spanning multiple segments or verticals.

• A strong understanding of the full marketing funnel, buyerjourneysand lead lifecycle management, with the ability to adapt strategy to regional market nuances.

• Experience managing integrated campaigns across multiple channels (digital and events) within APAC or another multi-market region.

• Deep familiarity with marketing analytics and automation platforms (for example Salesforce, Pardot,Dreamdata,Supermetrics).

• Experience adopting AI andleveragingintent data to enable pipeline creation and progression through identification of buying groups and signals (for example Bombora, 6sense).

• Exceptional analytical and problem-solving skills with a test-and-learn mindset.

• Excellent communication, datastorytellingand cross-functional collaboration skills, with the ability to influence senior stakeholders across time zones and cultures.

• Experience working in a global, matrixed organisation, managingstakeholdersand leading through ambiguity and change.

Preferred Experience and Qualifications

• Knowledge of the energy, natural resources or related B2B data and analytics markets.

• Account-based marketing experience and toolsexpertise(for example Bombora, 6sense, Salesforce).

• Experience scaling marketing in a high-growth or SaaS company.

What Success Looks Like

• A high-performance regionalculture, focused on driving the insight and action needed to exceed marketing goals (OKRs).

• Exceeding year-on-year performance benchmarks across APAC.

• Driving improvements in ARR, NRR and GRR for the region as part of the wider GTM team.

• Increased marketing-sourced pipeline and closed-won revenue for new customer acquisition across APAC (based on ARR goals).

• Increased marketing-engaged pipeline, improving velocity and won-revenue conversion rates.

• Increased marketing-influenced pipeline and won-revenue conversion rates for customer expansion across the region.

• Improved product usage and retention rates for target accounts in APAC.

• Shorter sales cycles and improved lead-to-opportunity conversion rates across all customer growth types.

• Strong alignment between APAC GTM teams through integrated planning (Marketing,Sales,Customer andSegment commercial teams).

Working Expectations

• We are a hybrid working company and the successful applicant will be expected to be physically present in the office at least 2 days per week to foster and contribute to a collaborative environment, but this may be subject to change in the future.

• While this is expected to be a full-time role, flexible working arrangements will be considered.

• Due to the global nature of the team, a degree of flexible working will berequiredto accommodate different time zones.