Full-Time

Marketing Manager

Sneakers, Streetwear & Vintage

Confirmed live in the last 24 hours

WhatNot

WhatNot

1,001-5,000 employees

Online marketplace for authentic collectibles

Consumer Software
Consumer Goods

Compensation Overview

$125k - $165kAnnually

Senior, Expert

San Francisco, CA, USA + 2 more

More locations: Los Angeles, CA, USA | New York, NY, USA

Team members in this role are required to be within commuting distance of our San Francisco, Los Angeles, or New York hubs.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis

You match the following WhatNot's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 6+ years of marketing experience in a fast-paced environment
  • 6+ years of experience in category marketing, brand management or social media marketing with proficiency in digital platforms and data analytics tools
  • Expertise in running physical and digital (e.g., in-app) marketing campaigns end-to-end with a proven ability to conceptualize, produce and drive campaign conversion
  • Experience at a high-growth startup, marketplace, or creator-focused platform
  • Experience and an interest in working directly with influencers and creators
  • Strong project management skills and the ability to fully own strategy and content across multiple marketing channels
  • Data-driven with experience tracking growth KPIs and monitoring the success of marketing programs
  • Ability to work in a fast-paced startup environment with limited guidance and are comfortable pivoting quickly as needed
  • Passion for creator communities and/or existing Whatnot product categories
Responsibilities
  • Own buyer acquisition for your category, including devising campaigns and events that generate community buzz and grow demand for the category on Whatnot
  • Own the end-to-end planning and execution of product release campaigns, on-platform events, and other community moments across multiple channels
  • Manage a portfolio of influencers, including relationship management, campaign ideation, execution, and reporting
  • Partnering with the social team to develop and execute the social media strategy for your category, including managing a social calendar and advising on content around tentpole campaigns
  • Measure the effectiveness of marketing initiatives on and off the platform to iterate strategy and execution

Whatnot.com operates as an online marketplace dedicated to collectibles, with a strong emphasis on items like Funkos and FiGPiNs. The platform ensures that every collectible listed is 100% authentic through a rigorous verification process that includes hand authentication, providing a trustworthy environment for both buyers and sellers. It primarily serves collectors and enthusiasts who are passionate about pop culture and are in search of rare and exclusive items from franchises such as Marvel Comics and Star Wars. Whatnot.com distinguishes itself from competitors by charging low fees on sales and offering seller protection, which guarantees prompt and secure payments. The company's goal is to create a safe and reliable marketplace that fosters a community of collectible enthusiasts, facilitating easy and secure transactions for valuable items.

Company Size

1,001-5,000

Company Stage

Series E

Total Funding

$728.7M

Headquarters

Marina del Rey, California

Founded

2019

Simplify Jobs

Simplify's Take

What believers are saying

  • Whatnot's $265M funding round boosts its valuation to nearly $5 billion.
  • Collaborations with major franchises like Marvel enhance brand visibility.
  • Expansion into new markets like India diversifies offerings and increases global reach.

What critics are saying

  • Increased competition from TikTok Shop could impact Whatnot's market share.
  • The collectibles market is volatile, affecting sales and inventory management.
  • Expansion into new categories may dilute Whatnot's specialized brand identity.

What makes WhatNot unique

  • Whatnot offers a unique marketplace for 100% authenticated collectible items.
  • The platform specializes in niche markets like Funkos and FiGPiNs.
  • Whatnot integrates live shopping experiences, enhancing user engagement and interaction.

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Benefits

Competitive base salary and stock options

Unlimited Vacation Policy and No Meeting Holidays

Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability

Work From Home Support

Up to $500 monthly to spend within Whatnot App

Care benefits

Growth & Insights and Company News

Headcount

6 month growth

↓ -1%

1 year growth

↓ -1%

2 year growth

↓ -1%
NeoFeed
Jan 8th, 2025
Whatnot raises $265M, valued at $5B

Whatnot, a live shopping platform competing with TikTok Shop, raised $265 million in a Series E round, boosting its valuation to $5 billion. Led by Greycroft Partners, DST Global, and Avra, the funds will expand operations, hire tech staff, and launch new product categories. With $3 billion in sales in 2024, Whatnot aims to capitalize on a potential TikTok ban in the U.S. and plans a $72 million share buyback.

Mediagazer
Jan 8th, 2025
Whatnot raises $265M at $4.97B valuation

Whatnot, a platform for selling comics and other items via live videos, has raised a $265 million Series E funding round, achieving a valuation of $4.97 billion. The company also reports that its annual Gross Merchandise Value (GMV) has surpassed $3 billion.

TechCrunch
Jan 8th, 2025
Livestream shopping app Whatnot raises $265M, pinning valuation at nearly $5B | TechCrunch

Whatnot, the platform that allows users to sell items such as trading cards, comics, and sneakers through live videos, announced on Wednesday that it has Whatnot secured $265 million in a Series E funding round, pinning the platform’s valuation at $4.97 billion.

Daily Content Newsletter
Jan 8th, 2025
Livestream shopping app Whatnot raises $265M, pinning valuation at nearly $5B

Whatnot, the platform that allows users to sell items such as trading cards, comics, and sneakers through live videos, announced on Wednesday that it has secured $265 million in a Series E funding round, a significant investment for a livestream shopping platform.

ICv2
Oct 9th, 2023
Sponsors ICv2 Insider Talks

Whatnot is collaborating with Marvel Comics on a New York Comic Con promotion celebrating the 60th anniversary of the Avengers by offering fans that register through the Whatnot app (by navigating to the Marketplace tab, and clicking Drops, clicking into the Marvel x Whatnot drop-card, and clicking the 'enter' button) a chance to be drawn into the cover of an Avengers comic.