Influencer Coordinator

Salary Range: 80000 to 95000 (Currency: USD) (Pay period: per-year-salary)

Our Mission

As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. 

We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.

Our Values

• Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
• Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
• Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
• Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same.
• Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.
• Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.

In This Role, You Will:

Shape campaign strategy, briefs, and campaign execution

Brainstorm creative concepts and campaign angles alongside the Influencer Marketing Manager

Help write and refine creator briefs: clear deliverables, key messaging, brand guidelines, and creative direction

Research cultural trends, platform formats, and competitor activity to inform brief strategy

Maintain a real-time campaign tracker with links, publish dates, and talent status as content launches

Provide general administrative assistance to ensure campaign workflows remain on track

Source & vet talent

Identify and shortlist creators aligned to campaign goals, target audience, and brand fit

Pull and analyze audience metrics to inform talent selection

Build and maintain long-term relationships with creators, talent managers, and agencies

Maintain an organized database of vetted creators and past partnership history 

Flag brand safety or reputational risks when vetting creators

Spot and pitch reactive or trend-based creator moments as they pop up

Support creator communications & operations

Track day-to-day comms with creators, talent managers, and agents

Track deliverables, timelines, and approvals across multiple campaigns simultaneously

Coordinate contracts and payments with Legal and Finance

Collect and track content usage rights and paid-amplification authorizations (e.g., Spark Ads codes) for creator posts

Confirm creator content includes proper FTC and platform disclosure before it goes live or is promoted

Facilitate the contracting lifecycle and manage end-to-end campaign logistics—handling vendor onboarding, invoicing, and accounting documentation

Plan & execute events and gifting

Plan and host influencer events end-to-end — guest lists, vendor coordination, day-of execution

Concept and execute gifting campaigns, from sourcing to shipping logistics

Track and report on event and gifting ROI — placements earned, sentiment, reach

Track performance & inform post-mortems

Pull post-campaign and day-to-day performance metrics — reach, engagement, sentiment, and conversion where applicable

Compile campaign recaps and post-mortems with clear takeaways

Feed performance insights back into future talent selection and brief development

Extract and organize performance metrics from active campaigns into our internal tracking systems

Partner with the social content lead for organic content development

Partner with the Social Content Lead to identify creators, influencers, and talent suited for Tinder's owned social pages — driving organic reach and growth

Coordinate creator and talent participation in owned content (i.e. episodic content)

You'll need:

1–2 years of experience in influencer marketing, talent partnerships, or social media coordination

Experience writing or supporting creative/campaign briefs

Comfort pulling and interpreting audience and performance metrics (engagement rate, reach, demographics) 

Strong organizational skills — able to manage multiple creator relationships and timelines at once without dropping details

Excellent written and verbal communication for talent-facing conversations

Familiarity with FTC disclosure guidelines and platform paid-partnership tools 

Comfort with trackers and spreadsheets (Google Sheets) for managing multiple campaigns in parallel

A pulse on culture, creators, and what makes a partnership feel authentic rather than transactional

Fluent in TikTok, Instagram, and YouTube, including formats, trends, and what actually performs with Gen Z women

Able to prioritize and move fast when timelines shift or something breaks last-minute

Flexibility for occasional evenings, weekends, and local travel for events and shoots

Nice to Have:

Existing relationships with creators, talent managers, or agencies

Experience with influencer discovery/vetting platforms (e.g., CreatorIQ)

Experience with social listening or analytics tools (Dash Social) 

Experience coordinating gifting programs or PR mailer campaigns

Experience supporting on-site production or shoots

Experience planning small-to-mid-size events