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Full-Time

Senior Business Development Manager

Media, Dsp

Posted on 5/24/2024

Genius Sports

Genius Sports

1,001-5,000 employees

Provides real-time sports data and technology solutions

Data & Analytics
AI & Machine Learning
Consumer Goods

Senior, Expert

London, UK

Category
Business Development
Business & Strategy
Required Skills
Sales
Communications
Salesforce
Marketing
Data Analysis
Requirements
  • 8+ years of experience in advertising sales
  • Proven success in selling Programmatic Ad tech solutions to Brands and Agencies
  • Exceptional communication, negotiation, and presentation skills
  • Strategic thinker with a demonstrated ability to develop and execute sales strategies
  • Proficiency in sales CRM systems, ad tech platforms, and analytics tools
  • Entrepreneurial spirit and passion for innovation
  • Bachelor's degree in Business, Marketing, Advertising, or related field (preferred but not essential)
Responsibilities
  • Identify and cultivate new revenue streams by engaging directly with Brands and their agencies
  • Demonstrate expertise in the solution set, including market differentiators and platform capabilities
  • Foster robust, trust-driven relationships with clients
  • Collaborate closely with the Customer Success team to capitalize on upselling opportunities
  • Stay informed of industry trends and competitive developments
  • Work collaboratively with cross-functional teams at Genius Sports
  • Effectively manage the pipeline of opportunities within Salesforce
  • Attend industry conferences to pursue new business opportunities

Genius Sports provides real-time sports data and technology solutions to clients such as sports leagues, sportsbooks, and media companies. The company collects and analyzes sports data, which is then used for applications like live streaming and betting platforms. It generates revenue by selling official sports data to sportsbooks, offering technology solutions to sports leagues, and providing media content and advertising solutions. Genius Sports differentiates itself through strategic partnerships with major sports organizations like the NFL and the Canadian Football League, which enhance fan engagement and expand media reach. The company's goal is to drive fan engagement and improve operational efficiency in the sports industry.

Company Stage

IPO

Total Funding

$345.2M

Headquarters

London, United Kingdom

Founded

2001

Growth & Insights
Headcount

6 month growth

3%

1 year growth

7%

2 year growth

8%
Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic partnerships with high-profile sports leagues enhance Genius Sports' credibility and market reach.
  • Innovative product offerings like the Edge automated pricing tool and free-to-play games can drive customer acquisition and retention.
  • Collaborations with organizations like IBIA to combat betting fraud strengthen the company's reputation for integrity and reliability.

What critics are saying

  • The resignation of key board members and leadership changes could lead to strategic instability and affect company performance.
  • The highly competitive nature of the sports data and technology market requires continuous innovation to maintain a leading position.

What makes Genius Sports unique

  • Genius Sports leverages exclusive partnerships with major sports organizations like the NFL and UEFA to provide unique, official sports data that competitors cannot easily replicate.
  • Their multi-faceted revenue model, including data sales, technology solutions, and media content, diversifies income streams and reduces dependency on any single market segment.
  • The company's focus on real-time data analytics and fan engagement tools positions it as a leader in enhancing the sports viewing and betting experience.
INACTIVE