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Adthena provides AI-powered search intelligence and competitive analysis for digital marketing. It offers a suite of tools that help marketing teams optimize campaigns, defend brand equity, and plan market entry by analyzing comprehensive market data and monitoring changes in search performance. The product works by using AI to categorize and translate vast data into actionable insights, enabling users to measure market share, compare against industry benchmarks, and receive guidance for campaign optimization and strategic growth. What sets Adthena apart is its whole-market view—covering insights across industries and markets—combined with subscription-based access and tailored consultancy, giving clients both automated analytics and expert guidance. The company's goal is to boost clients’ ROI and performance while enabling confident expansion into new markets and better protection of their brand.
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$36.6M
Headquarters
London, United Kingdom
Founded
2012
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Adthena introduces Decision Intelligence for paid and ai-powered search. The new capability orchestrates a brand's own account data with Adthena's competitive insights to identify why performance has shifted and recommend prioritized next steps for issues like rising costs or declining conversions. LONDON, Sept. 16, 2026 (GLOBE NEWSWIRE) - Adthena, the award-winning search intelligence platform, today announced the launch of Decision Intelligence, a new capability that transforms how marketers diagnose and respond to changes in paid and AI-powered search performance. Instead of interpreting dashboards and reports themselves, marketers can describe a problem in plain language, such as rising cost per click (CPC), increasing cost per acquisition (CPA), declining conversion rate (CVR), or fewer clicks on the same terms, and get back a short list of specific, actionable recommendations, along with estimated impacts, so teams can drive more volume and do more with less. Decision Intelligence draws from two sources of data: what happened inside a brand's own account, and what was happening in the competitive market around them at the same time. Google Ads and other advertising platforms only show the first. Adthena's competitive insights provide the second, tracking which competitors entered a brand's auctions, on which search terms, at what times, with what ad copy, and how that activity has changed over time - data that cannot be derived from any advertiser's own account. By orchestrating account-level diagnostics with this ongoing view of competitive activity, Decision Intelligence can show marketers not only that a metric changed, but why, including whether the shift affected the whole market or a specific brand. Its output is a prioritized list of actions, such as search terms to negate or tighten, bid and budget changes, or ad copy and asset updates, along with the tradeoffs involved in each. Recommendations also account for constraints such as regulatory restrictions, legal review timelines, and strategies a brand has already tried and ruled out. Each action is paired with an estimated impact, and Decision Intelligence offers multiple scenarios so an advertiser can pick the one that fits best. "Marketers don't wake up wanting another report. They wake up with a problem. Costs are climbing, conversions are down, budget is under pressure, and they need to know what to do about it," said Paul Felby, Chief Product and Technology Officer at Adthena. "Decision Intelligence starts there. They bring us the problem in their own words, and we investigate both their account and the market around it to tell them not just what changed, but why, and what to do next." Decision Intelligence provides recommendations only; changes to a client's account are made by the marketer, not automatically by Adthena. At launch, the capability draws on connected data from Google Ads, Google Search Console, GA4, Search Ads 360, Adobe Analytics, and OpenAI Ads, giving marketers a unified view across search and emerging AI-powered ad surfaces. Support for Microsoft Advertising, Meta, Amazon, LinkedIn, TikTok, and Reddit is in development, with Adthena planning to expand Decision Intelligence across additional paid search and social platforms over time. Decision Intelligence is available now to Adthena customers. Common performance issues, such as rising CPC, declining conversion rates, increasing CPA, and volume loss, are supported at launch, with more specific scenarios built as custom analyses within a few days. About Adthena Adthena is an award-winning search intelligence platform trusted by the world's leading brands and agencies to win in paid and AI-powered search. Adthena's patented Whole Market View delivers unrivalled competitor insights across Google, Bing, and ChatGPT, giving marketers the intelligence to outbid, outrank, and outperform. A Google Premier Partner and multiple Search Awards winner - including Global, UK, APAC, and European Search Awards - Adthena serves clients across retail, finance, travel, and technology. For more information, visit adthena.com. Media Contact Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Alabama Entertainment Guide do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Dentsu and Adthena have formed a strategic partnership in the UK to help brands advertise on ChatGPT. As one of OpenAI's four UK agency launch partners, Dentsu is already running live campaigns for clients including Hilton. Three Dentsu clients currently rank among the top nine ChatGPT advertisers in the UK. The partnership centres on Adthena's new Decision Intelligence platform, which monitors paid placements across ChatGPT to identify competitors and their impact on auction prices. The tool helps brands understand why costs fluctuate and provides actionable recommendations for budget allocation. ChatGPT's native Ads Manager shows only an advertiser's own performance metrics, not competitive context. UK advertisers have seen cost-per-click swing by 39% to 278% as new competitors enter the auction.
ChatGPT Ad Index: The free weekly benchmark for ChatGPT advertisers. Track which brands are advertising inside ChatGPT, how crowded each market is, and how visible different brands are. Free, refreshed weekly. AI ChatGPT Tl;dr. Adthena has launched the ChatGPT Ads Share of Search Index, a free weekly benchmark of which brands are advertising inside ChatGPT's sponsored answers. Thousands of distinct advertisers are already active across the US, UK and Australia, and this is the first public index with meaningful UK coverage since ChatGPT ads reached the UK on June 6, 2026. The index shows a ranked visibility leaderboard, per-market saturation, the most contested prompts, and a brand look-up tool. Published by Serra Benstead July 23, 2026 The ChatGPT market view has been missing. New brands are entering ChatGPT's ad auctions every day. New brands are entering ChatGPT's ad auctions every day. Advertisers, meanwhile, are getting almost no visibility into the competitive landscape forming around them. In-platform reporting shows you what you bought. It can't show you who else entered the auction, or how crowded your market just became. In a channel this young, where the auction can change shape in a fortnight, that blind spot is the difference between reacting to a competitor and paying for the privilege of not noticing them. So what's the solution? The ChatGPT Ads Share of Search Index is Adthena's free weekly benchmark of which brands are advertising inside ChatGPT. It's a top-level weekly cut of the data layer behind ChatGPT Ads Intelligence, its full competitive product: the index shows you the shape of the market, while the full product tracks every ad, every prompt and every competitor in your category, daily.
The Adthena MCP is becoming the way search teams talk to their data. MCP is how AI agents get to live data. Here's what Adthena's looks like in practice. AI AI Integration Tl;dr. MCP is the protocol AI agents use to query live business data. Adthena supports it now, meaning PPC teams can ask questions about market share, competitor ad copy, search term gaps, brand protection, and AI Overview impact in plain English, through Claude or any MCP-compatible client. Since launching, usage has grown across five markets. The UK leads at 39% of requests, with the US and Australia both at 22%. Insurance and comparison platforms are the heaviest users by sector, followed by beauty and personal care and financial services. Connecting takes a few minutes via Streamable HTTP and OAuth. Published by Joss Froggatt July 07, 2026 A few weeks ago, Adthena released the MCP connector... Since then, teams across insurance, retail, financial services, and technology have been connecting their AI agents directly to live search intelligence data. The usage patterns are telling. This post is about what MCP adoption actually looks like in practice, why the protocol is becoming the default standard for connecting AI agents to business data, and what search teams can do with it right now. The shift that's already happening. Enterprise AI adoption has moved faster than most business tools have been able to respond to. Teams using Claude, ChatGPT, and Copilot for daily analysis work have a reasonable expectation: their business data should be as accessible as the AI tools they're already running. For most search intelligence platforms, it hasn't been. The Model Context Protocol (MCP) is the standard emerging to close that gap. It gives AI agents direct, authenticated access to live business data. No summary, no export, no scheduled report. A direct query against the real dataset, in plain English, in seconds. Adthena now supports it. A straightforward OAuth connection via a custom connector, no engineering required. What teams are actually using it for. Since launching the MCP connector, usage has grown steadily across markets, with the UK, US, Australia, and Canada leading in request volume. The most requested resources tell you a lot about what search teams actually need answered quickly. Market share and trends account for the majority of requests. get_market_share and get_market_trends are the two most-used tools by a significant margin. These are the questions that previously required logging in, navigating to the right report, setting date ranges, applying filters, and waiting. Now they take 30 seconds. Top ad copy is the third most-used resource. Teams are pulling competitor ad creative on demand, asking what a competitor is running right now on a given search term, how messaging has shifted, where gaps in coverage exist. Market share summary and search term detail round out the top five. Also notable: get_ai_overviews is already in the top eight, a signal that AI Overview impact on paid search is becoming a standing question for teams, not an occasional one. Among the accounts generating the highest request volumes, you see a cross-section of enterprise search. Insurance and comparison platforms lead by volume, followed by beauty and personal care, financial services, consumer electronics, and retail. The use cases differ but the underlying need is the same: faster access to competitive intelligence that's currently locked inside a dashboard. The geographic spread is equally broad. The UK accounts for the largest share of usage at 39%, with the US and Australia close behind at 22% each. France and Brazil round out the top five markets, reflecting both the global reach of Adthena's customer base and the cross-market nature of enterprise paid search. Where it fits in the data stack. Adthena MCP connects alongside the integrations search teams are already running: Google Ads, Search Console, GA4, and SA360. Those connectors tell you what's happening inside your own account. Adthena tells you what's happening in the whole market. That's the layer that's been missing from agentic workflows: the external competitive view. With Adthena MCP in place, an AI agent can pull your own campaign data and your market context in a single session. No switching tools, no exporting, no waiting for a weekly report. What you can ask. The Adthena MCP server gives AI agents access to 21 tools covering the full dataset, including capabilities teams have told Adthena they spend the most time manually pulling. Competitive market share: Who's gaining share in your market and at what rate. Period-over-period comparisons without building a trend report. Search term opportunities: High-traffic terms your competitors are bidding on where you have no presence. Quantified by click volume, so each gap is a number, not an observation. Ad copy and competitor messaging: What ads competitors are running, how creative has shifted, where your messaging overlaps or diverges. Brand protection: Who's bidding on your brand terms, whether ad hijacking is occurring, which infringers to prioritize for takedown. AI Overview impact: How often Google's AI-generated answers appear across your search terms, which domains are cited, and how CTR and CPC are being affected. This is a question becoming more urgent as AI Overviews expand. The marketers winning right now are the ones who've figured out how to bring their own data, their partner data, and their market intelligence together instantly. That used to mean engineering work and scheduled exports. MCP lets Adthena meet teams where they execute, bringing Adthena's search intelligence directly into the AI workflows they're already using to run their business. Ashley Fletcher Adthena CMO | VP People How to connect. If you're an Adthena customer with API access enabled, connecting takes a few minutes: * Any MCP client that supports Streamable HTTP transport and OAuth can connect directly: * Server URL: https://mcp.adthena.com/mcp * Transport: Streamable HTTP * Authentication: OAuth 2.0 (the server handles the flow automatically) On Team or Enterprise plans, an organization owner needs to add the connector at the org level first under Organization settings > Connectors before individual members can use it. Full setup instructions, Claude Code configuration, and troubleshooting are in the Adthena MCP documentation. Adthena MCP is available now. Read its original announcement post for more background, or head straight to the setup guide to get connected.
Adthena has launched the first ChatGPT Intelligence Platform, bringing whole-market search visibility to OpenAI's ChatGPT Ads. The solution monitors ad placements in real time across over 300,000 daily prompts, tracking which brands advertise, which prompts trigger ads, and how brands' share of search compares to competitors. The platform offers competitor intelligence, campaign optimisation recommendations, brand protection and unified visibility across Google Ads and ChatGPT Ads in one dashboard. It also analyses ad copy tone, sentiment and messaging with actionable recommendations. The London-based AI search intelligence company is now offering the platform to trialists and early adopters. The launch follows Adthena's recent free AdBridge tool, which helps advertisers migrate Google Ads campaigns into ChatGPT's Ads Manager.