Activation Marketer

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Job Description:

Activation Marketer

3M Health Care is now Solventum

At Solventum, we enable better, smarter, safer healthcare to improve lives. As a new company with a long legacy of creating breakthrough solutions for our customers’ toughest challenges, we pioneer game-changing innovations at the intersection of health, material and data science that change patients' lives for the better while enabling healthcare professionals to perform at their best. Because people, and their wellbeing, are at the heart of every scientific advancement we pursue.

We partner closely with the brightest minds in healthcare to ensure that every solution we create melds the latest technology with compassion and empathy. Because at Solventum, we never stop solving for you.

The Impact You’ll Make in this Role

As an Activation Marketer (covering Malaysia, Thailand & Vietnam or any other countries assigned), you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:

Plan and Execute Activations:

• Develop, lead and execute local marketing programs and campaigns to support sales growth.
• Design and roll out brand activations, product demos, roadshows, tradeshows and offline store displays.
• Manage company’s digital platforms and support channel partners’ digital assets requirements.
• Guide and support channel partners with eCommerce programs and activities including data analysis.
• Manage A&P budget to maximize value while minimizing costs

Product Management

• Manage product portfolio to ensure relevance to market trend and needs.
• Execute new product launches with the necessary launch package and tools.
• Provide competitive analysis and comparison to support sales team and channel partners. 

Price Management

• Develop pricing in accordance with business pricing strategies and financial goals.

Agency & Vendor Management:

• Coordinate with creative and production agencies to develop marketing collateral, advertisements, promotional premiums and all marketing related materials.

Performance Analysis:

• Performance tracking across digital and traditional channels.
• Track foot traffic, engagement rates, lead conversions, and sales lift for each activation event, preparing post-campaign reports.

Social & Digital Integration:

• Tie live on-ground events to social media campaigns, influencer tie-ins or local digital ads to maximize reach.

Your Skills and Expertise 

To set you up for success in this role from day one, Solventum requires (at a minimum) the following qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

In addition to the above requirements, the following are also required:

·       3+ years of experience in brand activation, field marketing, or product promotion (experience in water filtration, home appliances, or consumer goods is an advantage).

• Excellent written and spoken English, with proficiency in local languages of assigned countries as an added advantage.
• Strong verbal, written, active listening, presentation skills and public speaking capability.
• Marketing communication skills in combining creative, analytical and interpersonal abilities to develop messages, build brand awareness and connect with target audiences.
• Digital marketing proficiency to optimize campaigns, leverage data analytics, adapt to emerging technologies and drive measurable business growth.
• Effective in managing multiple campaigns and events across assigned countries, ensuring timely execution and meeting deadlines.
• Ability to measure ROI, track lead conversion, and compile post-event debrief decks.

Work location: Petaling Jaya, Malaysia

·       Hybrid (Onsite and Remote): Eligible

Travel: May include up to 10% domestic/international

Relocation Assistance: NA

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being 

Solventum offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, Solventum regularly benchmarks with other companies that are comparable in size and scope. 

Solventum is committed to maintaining the highest standards of integrity and professionalism in our recruitment process.  Applicants must remain alert to fraudulent job postings and recruitment schemes that falsely claim to represent Solventum and seek to exploit job seekers.

Please note that all email communications from Solventum regarding job opportunities with the company will be from an email with a domain of @solventum.com. Be wary of unsolicited emails or messages regarding Solventum job opportunities from emails with other email domains.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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