Business Systems Manager
About the job
- 5-8 years of hands-on experience administering and configuring Salesforce in a growing organization, including Flow and process automation.
- Demonstrated experience supporting a broader business systems stack beyond Salesforce, such as reporting tools, sales engagement, e-signature, or marketing and data platforms.
- A track record of owning a business systems function largely independently, including judgment about what to resolve independently and what to escalate.
- Ability to scope, sequence, and deliver a multi-step initiative without a dedicated project manager.
- Ability to bring structure to a loosely defined problem without over-engineering the solution.
- Ability to communicate effectively with technical and non-technical audiences.
- Own Salesforce Sales Cloud day-to-day, including administration, configuration, Flow-based automation, user access, and security through profiles, permission sets, sharing rules, role hierarchy, and licenses.
- Improve the established Salesforce organization by refactoring legacy automation and addressing technical debt.
- Maintain and extend the wider business systems stack, including Power BI, ChurnZero, ZoomInfo, Salesloft, DocuSign, Account Engagement (Pardot), and Marketing Cloud Intelligence (Datorama), including administration, troubleshooting, and understanding data flows with Salesforce.
- Partner with Sales, Marketing, Finance, and Customer Success to identify underlying problems and design solutions.
- Run system enhancements and integration projects end-to-end, including scoping, prioritization, building, testing, rollout, and documentation, while managing several projects at once.
- Translate stakeholder needs into clear technical requirements and explain technical constraints in terms non-technical stakeholders can act on.
- Maintain data integrity, data quality, and documentation across connected systems.
- Experience with Salesforce CPQ; training is available for candidates without prior experience.
- Experience maintaining and extending reporting in Power BI or Tableau.
- Experience with SQL and Git or another version control system.
- Experience with Account Engagement (Pardot), Marketing Cloud Intelligence (Datorama), or Accounting Seed.
- Experience with Jira and Confluence.
- Experience at a smaller or mid-sized company in a broad-ownership role involving responsibility for a systems stack.
Salesforce sits at the center of this job, but it is nowhere near the whole of it.
Resonate helps enterprise brands understand not just who their customers are, but why they behave the way they do. Behind that sits a business systems stack that must hold up: Salesforce Sales Cloud, Power BI, ChurnZero, ZoomInfo, Salesloft, DocuSign, Pardot, Datorama. This role owns it. You will be hands-on in Salesforce daily, and you will also be the person who understands how all of it connects, what happens when data moves between systems, and what to do when something breaks.
It comes with real latitude. This is a standalone role, so you take a problem from the first stakeholder conversation through to the build and you’re the one accountable for it. If you like owning a stack rather than specializing in one corner of it, this is the job.
What you’ll be doing
- Owning Salesforce Sales Cloud day-to-day: administration, configuration, and Flow-based automation, plus the user access and security side of it, from profiles and permission sets to sharing rules, role hierarchy, and licenses
- Improving a well-established Salesforce org by refactoring legacy automation and working through technical debt, so the org gets healthier over time rather than heavier
- Maintaining and extending the wider business systems stack, including Power BI, ChurnZero, ZoomInfo, Salesloft, DocuSign, Account Engagement (Pardot), and Marketing Cloud Intelligence (Datorama), with enough working knowledge to administer, troubleshoot, and understand how data flows between them and Salesforce
- Partnering with Sales, Marketing, Finance, and Customer Success to get to the problem behind the request, not just the request itself, and designing the solution from there
- Running system enhancements and integration projects end-to-end: scoping, prioritization, build, testing, rollout, and documentation, with several moving at once and no dedicated PM to hand them to
- Translating in both directions, giving technical partners requirements clear enough that they are not guessing at the ask, and turning technical constraints into something non-technical stakeholders can act on
- Keeping data integrity, data quality, and documentation in good shape across connected systems, so what you build is still understandable a year from now
Roughly speaking, the job splits about 80% project work and 20% day-to-day support.
What we’re looking for
You’ll need
- 5-8 years of hands-on experience administering and configuring Salesforce in a growing organization, including Flow and process automation
- Demonstrated experience supporting a broader business systems stack beyond Salesforce, whether that is reporting tools, sales engagement, e-signature, or marketing and data platforms
- A track record of owning a business systems function largely independently, including the judgment to know what you resolve yourself and what gets escalated
- Strong project management instincts: you can scope, sequence, and deliver a multi-step initiative without a dedicated PM keeping you on track
- The ability to bring structure to a loosely defined problem without over-engineering the answer
- Communication that works for technical and non-technical audiences, because you will be moving between both in the same day
Strong signals
- Salesforce CPQ, which we are happy to teach if you have not worked in it
- Power BI, or Tableau as a stand-in, at the level of maintaining and extending reporting rather than building a function from scratch
- SQL, and Git or another version control setup
- Account Engagement (Pardot), Marketing Cloud Intelligence (Datorama), or Accounting Seed
- Jira and Confluence
- Time at a smaller or mid-sized company where the role demanded broad ownership, closer to a builder who owns a stack than a specialist on a team
Who does well here
You are curious about how systems talk to each other, and you are not content to stay inside one platform. When a request comes in from Sales or Finance, you can sit in that conversation, work out what is really being asked for, and then go and build it yourself. Both halves of that are the job, and people who enjoy only one half tend to find this role frustrating.
You are comfortable being the person others come to, and comfortable saying when something will take longer than hoped. You like the kind of environment where you can see the effect of your work on how the business runs, and where an org you improve today is an org you are still working in next year.
Why Resonate
- Genuine ownership of the full stack, not a slice of someone else’s system
- An established Salesforce org with real work to do, which means the improvements you make are visible and immediate
- Breadth beyond Salesforce, across reporting, sales engagement, marketing, and finance systems, and the exposure that comes with it
- Direct partnership with the Director of Business Engineering & IT, and working relationships across Sales, Marketing, Finance, and Customer Success
- A remote-first environment with genuine flexibility and very little travel
Compensation & Benefits
At Resonate you'll work with smart, down-to-earth people on AI-powered data and identity products that are changing how the marketing industry works. We pair that with pay and benefits built to support you at work and outside of it. There's a lot more about life at Resonate on our careers site, take a look.
The base salary range for this role is $100,000-$135,000. This role is also eligible for our annual bonus program, tied to company performance. Where an offer lands within the range depends on your experience, skills, qualifications, and location.
Resonate also offers a benefits package that includes:
- Medical, dental, and vision coverage, including HSA
- Company-paid disability and life insurance with a life insurance buy-up option
- a 401(k) with company match
- Flexible PTO plus 10 paid holidays
- Paid parental leave
- Access to wellbeing and employee assistance programs, including free and unlimited access to 20+ health professionals and wellbeing coaches for you and your family members.
You'll get the full list after your first conversation with our HR team.
About Resonate
Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team!
Resonate Attributes
At Resonate, we care about more than your experience on paper. We look for teammates who bring the right mindset and ways of working to help us do great work, together. The Resonators who thrive here embody these qualities:
- Proactive Problem-Solving:You spot challenges early and take initiative to solve them.
- Ownership:You take initiative, follow through, and hold yourself accountable.
- Collaboration:You value working with others and building strong, respectful relationships.
- Adaptability:You stay steady through change and adjust when needed.
- Growth Mindset:You’re open to learning, feedback, and trying new things.
- Customer Focus:You keep the end user in mind and aim for impact.
- Clear Communication:You express ideas simply and listen to understand.
- Integrity & Empathy:You act with honesty and consider the people around you.
- Strategic Thinking:You focus on what matters most and work with purpose.
- Drive:You show up motivated and ready to move things forward.
- Readiness:You bring the skills to contribute meaningfully from day one.
These attributes are the foundation of how we work and grow together!
Location
At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.
Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C.
Our EEO Statement:
Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.
Find out more about our story at www.resonate.com.
About the company
Resonate is a live music festival in the Netherlands focusing on early hardstyle, hardcore, and classic tracks, with prominent DJs performing at Autotron in ’s-Hertogenbosch. Attendees buy tickets for a multi-hour event where the lineup highlights retro and early releases to evoke nostalgia. It differentiates itself by centering on retro sounds and a big-venue, nostalgia-driven experience rather than broader contemporary EDM. Its goal is to reconnect Dutch and international fans with the origins of hardcore and hardstyle and keep the genre’s history alive.
Company Size
51-200
Company Stage
Series C
Total Funding
$37M
Headquarters
Reston, Virginia
Founded
2009
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Simplify's Take
What believers are saying
- Ignition launched April 7, 2026, claiming 50% higher ROAS for agencies.
- Signature Segmentation launched July 28, 2026, converting first-party data into named audiences.
- Resonate won the Reed Award with New Blue Interactive on March 17, 2026.
What critics are saying
- Aygstar sued Resonate International in S.D.N.Y. on February 4, 2026.
- Holding-company data stacks from Publicis, WPP, and Omnicom compress Resonate's agency pricing.
- $37 million raised since 2022 limits scale against Experian, LiveRamp, and Adobe.
What makes Resonate unique
- Motivation-based consumer intelligence powers Cortex, Ignition, and Signature Segmentation.
- Resonate packages 12,000+ predictive attributes into activation-ready audiences and campaigns.
- Political, agency, and brand workflows share one customer-intelligence system.
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Benefits
- 401(k) Company Match
- 401(k) Retirement Plan
- Unlimited Paid Time Off
- Flexible Work Hours
Growth & Insights and Company News
6 month growth
-1%1 year growth
0%2 year growth
0%Resonate has launched Signature Segmentation, a managed audience-intelligence service that transforms first-party customer data into activation-ready audience groups based on motivations rather than demographics alone. The offering enriches client files with thousands of attributes capturing motivations, values, and intent, then identifies four to eight distinct customer groups unique to each audience. Each segment is custom-built from the client's matched file rather than generic templates. "Most brands think they know their customers, but what they typically understand is transaction history," said Resonate CEO Bryan Gernert. "Distinct groups exist, each responding to different things." The service provides named archetypes and labelled data files ready for activation across platforms. Resonate also offers drift analysis to identify when segmentation requires rebuilding, ensuring teams work from consistent, current customer views across creative, media, and CRM functions.
Beyond demographics: Resonate launches Signature Segmentation, revealing what separates unique customer groups and what drives them to act. Resonate's new offering replaces demographic guesswork with a custom segmentation framework built on why customers actually act and what they'll do next, ready to activate across all channels. RESTON, Va., July 28, 2026 (GLOBE NEWSWIRE) - Resonate, the leader in predictive consumer intelligence, today announced the launch of Signature Segmentation, a managed audience-intelligence offering that turns a brand or marketer's own first-party data into a set of named, activation-ready audience groups grounded in motivation, not just demographics, past transactions, or prefabricated audiences your data must fit into. Most brands can describe only what their customers have bought, clicked, or opened. Few can explain why they took an action. Signature Segmentation answers that question by organizing those customers into specific groups based on what drives them to act. Resonate enriches a client's file from thousands of attributes that capture motivations, values, and intent. Signature Segmentation then identifies four to eight distinct groups unique to that audience, based on the most recent understanding of what they have in common. Every segment is custom-built from the client's own matched file, not a generic template or typology. The result is a client-ready report with named archetypes and a labeled data file, activation-ready across any platform or channel. "Most brands think they know their customers, but what they typically understand is transaction history, a record of what someone did, not what they'll do next," says Resonate CEO Bryan Gernert. "The bigger issue is that many brands treat customers as one monolithic audience, when in reality distinct groups exist, each responding to different things. Resonate's Signature Segmentation identifies those groups and what drives each one, so brands can move beyond one-size-fits-all messaging and reach individuals with what actually moves them to act, engage, or buy." From Planning to Performance, Strategy to Activation: Segmentation Built for Action For brand marketers, Signature Segmentation gives creative, media, and CRM teams a shared understanding of what drives each customer group, replacing the guesswork that comes from teams working off different definitions of the same audience. Segmentation frameworks typically live inside a single team or go stale within months of delivery, so they lose their value before they can drive outcomes. Resonate built Signature Segmentation to be a shared resource across silos, designed to activate. Resonate also provides a drift analysis to identify when to rebuild segmentation so that it's always fresh. The same named archetypes travel from annual planning through creative briefing, media buying, and CRM personalization, so every function is working from a consistent, up-to-date view of the customer. Brands that have applied this approach have seen measurable results; one enterprise bank achieved 43% lower data costs and reached insights 130% faster moving from demographic cohorts to motivation-based segmentation. Another direct mail provider grew sales from existing customers by 15% through segmenting with values instead of demographics alone. Signature Segmentation is available now as a data subscription. About Resonate Headquartered in Reston, VA, Resonate is the leader in predictive consumer intelligence. For 18 years, Resonate has been on the forefront of AI and data science, recognizing early on that the industry's problem was never "more data," but the critical inability to capture the unobservable 'why' behind consumer decisions. Our proprietary data infrastructure is purpose-built to decode human motivations at scale, enabling brands to move beyond simple observation. Resonate transforms this deep understanding into predictable action, giving our customers the definitive understanding needed to confidently find their next best voters and donors, maximize growth, and drive measurable loyalty across every stage of the funnel. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Beyond demographics: Resonate launches Signature Segmentation, revealing what separates unique customer groups and what drives them to act. Resonate's new offering replaces demographic guesswork with a custom segmentation framework built on why customers actually act and what they'll do next, ready to activate across all channels. RESTON, Va., July 28, 2026 (GLOBE NEWSWIRE) - Resonate, the leader in predictive consumer intelligence, today announced the launch of Signature Segmentation, a managed audience-intelligence offering that turns a brand or marketer's own first-party data into a set of named, activation-ready audience groups grounded in motivation, not just demographics, past transactions, or prefabricated audiences your data must fit into. Most brands can describe only what their customers have bought, clicked, or opened. Few can explain why they took an action. Signature Segmentation answers that question by organizing those customers into specific groups based on what drives them to act. Resonate enriches a client's file from thousands of attributes that capture motivations, values, and intent. Signature Segmentation then identifies four to eight distinct groups unique to that audience, based on the most recent understanding of what they have in common. Every segment is custom-built from the client's own matched file, not a generic template or typology. The result is a client-ready report with named archetypes and a labeled data file, activation-ready across any platform or channel. "Most brands think they know their customers, but what they typically understand is transaction history, a record of what someone did, not what they'll do next," says Resonate CEO Bryan Gernert. "The bigger issue is that many brands treat customers as one monolithic audience, when in reality distinct groups exist, each responding to different things. Resonate's Signature Segmentation identifies those groups and what drives each one, so brands can move beyond one-size-fits-all messaging and reach individuals with what actually moves them to act, engage, or buy." From Planning to Performance, Strategy to Activation: Segmentation Built for Action For brand marketers, Signature Segmentation gives creative, media, and CRM teams a shared understanding of what drives each customer group, replacing the guesswork that comes from teams working off different definitions of the same audience. Segmentation frameworks typically live inside a single team or go stale within months of delivery, so they lose their value before they can drive outcomes. Resonate built Signature Segmentation to be a shared resource across silos, designed to activate. Resonate also provides a drift analysis to identify when to rebuild segmentation so that it's always fresh. The same named archetypes travel from annual planning through creative briefing, media buying, and CRM personalization, so every function is working from a consistent, up-to-date view of the customer. Brands that have applied this approach have seen measurable results; one enterprise bank achieved 43% lower data costs and reached insights 130% faster moving from demographic cohorts to motivation-based segmentation. Another direct mail provider grew sales from existing customers by 15% through segmenting with values instead of demographics alone. Signature Segmentation is available now as a data subscription. About Resonate Headquartered in Reston, VA, Resonate is the leader in predictive consumer intelligence. For 18 years, Resonate has been on the forefront of AI and data science, recognizing early on that the industry's problem was never "more data," but the critical inability to capture the unobservable 'why' behind consumer decisions. Its proprietary data infrastructure is purpose-built to decode human motivations at scale, enabling brands to move beyond simple observation. Resonate transforms this deep understanding into predictable action, giving its customers the definitive understanding needed to confidently find their next best voters and donors, maximize growth, and drive measurable loyalty across every stage of the funnel. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Military Industry Today do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Beyond demographics: Resonate launches Signature Segmentation, revealing what separates unique customer groups and what drives them to act. Resonate's new offering replaces demographic guesswork with a custom segmentation framework built on why customers actually act and what they'll do next, ready to activate across all channels. RESTON, Va., July 28, 2026 (GLOBE NEWSWIRE) - Resonate, the leader in predictive consumer intelligence, today announced the launch of Signature Segmentation, a managed audience-intelligence offering that turns a brand or marketer's own first-party data into a set of named, activation-ready audience groups grounded in motivation, not just demographics, past transactions, or prefabricated audiences your data must fit into. Most brands can describe only what their customers have bought, clicked, or opened. Few can explain why they took an action. Signature Segmentation answers that question by organizing those customers into specific groups based on what drives them to act. Resonate enriches a client's file from thousands of attributes that capture motivations, values, and intent. Signature Segmentation then identifies four to eight distinct groups unique to that audience, based on the most recent understanding of what they have in common. Every segment is custom-built from the client's own matched file, not a generic template or typology. The result is a client-ready report with named archetypes and a labeled data file, activation-ready across any platform or channel. "Most brands think they know their customers, but what they typically understand is transaction history, a record of what someone did, not what they'll do next," says Resonate CEO Bryan Gernert. "The bigger issue is that many brands treat customers as one monolithic audience, when in reality distinct groups exist, each responding to different things. Resonate's Signature Segmentation identifies those groups and what drives each one, so brands can move beyond one-size-fits-all messaging and reach individuals with what actually moves them to act, engage, or buy." From Planning to Performance, Strategy to Activation: Segmentation Built for Action For brand marketers, Signature Segmentation gives creative, media, and CRM teams a shared understanding of what drives each customer group, replacing the guesswork that comes from teams working off different definitions of the same audience. Segmentation frameworks typically live inside a single team or go stale within months of delivery, so they lose their value before they can drive outcomes. Resonate built Signature Segmentation to be a shared resource across silos, designed to activate. Resonate also provides a drift analysis to identify when to rebuild segmentation so that it's always fresh. The same named archetypes travel from annual planning through creative briefing, media buying, and CRM personalization, so every function is working from a consistent, up-to-date view of the customer. Brands that have applied this approach have seen measurable results; one enterprise bank achieved 43% lower data costs and reached insights 130% faster moving from demographic cohorts to motivation-based segmentation. Another direct mail provider grew sales from existing customers by 15% through segmenting with values instead of demographics alone. Signature Segmentation is available now as a data subscription. About Resonate Headquartered in Reston, VA, Resonate is the leader in predictive consumer intelligence. For 18 years, Resonate has been on the forefront of AI and data science, recognizing early on that the industry's problem was never "more data," but the critical inability to capture the unobservable 'why' behind consumer decisions. Our proprietary data infrastructure is purpose-built to decode human motivations at scale, enabling brands to move beyond simple observation. Resonate transforms this deep understanding into predictable action, giving our customers the definitive understanding needed to confidently find their next best voters and donors, maximize growth, and drive measurable loyalty across every stage of the funnel. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Research Tools Radar for apr 8th, 2026. Reading time: 2 minutes Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you. Can you trust your data? Join this Data Quality Co-op and Dig Insights webinar next week to learn about their independent data validation approach. And its Lightning Demo of the week is from Scalafai: the AI-native insights platform. Latest tools. A selection of the newest tools in the Insight Platforms directory. Objective Platform is a marketing measurement and analytics platform that supports multi-channel media optimisation and attribution. Responsly is an automated survey and feedback platform that helps teams automate research with a modern AI-powered stack. Branding 5 is an AI-powered competitor analysis tool that evaluates SEO, messaging, pricing, and digital strategies. NotedSource is an AI-driven research and collaboration platform connecting organisations with academic and industry experts for R&D. Cookieless Analytics provides privacy-first, cookie-free analytics that deliver insights on website performance and campaigns. This week's edition is sponsored by BoltChatAI Sponsor future editions of the Research Tools Radar Product & company news. A roundup of new features and major upgrades from research tools. Dynata integrates its Audience Activation product into the company's political polling capabilities. End-to-end insights platform Suzy launches as an AI decision engine. HarrisQuest launches voice-enabled AI analyst Lou. AI-powered research platform Listen Labs introduces Listen MCP, integrating Claude, Notion, ChatGPT, and more into its research library. Voice AI platform Miravoice raises $6.3m in seed round. Survey research firm Verasight launches free AI survey programming tool Doc2Survey. Predictive consumer intelligence company Resonate announces Resonate Ignition, a purpose-built program with AI-driven workflows, first-party data solutions, and audience products. NIQ launches AI-powered conversational interface Ask Arthur Chat. Ad measurement platform DISQO partners with Comcast to measure TV and streaming campaigns. Demo of the week. Scalafai AI-native insights platform helps research teams do more with less, faster, without disrupting day to day operations. Interesting reads. Relevant technology, marketing and data articles from around the globe. What is the actual prevalence of AI agents in online surveys? This paper suggests the variability of human responses is a bigger issue right now. Did your LLM ever get emotional on you? Here's how models generate emotion concepts and influence responses. Is that AI thing agentic... or just agentish? This article from Forrester explores the gradual transition from If This Then That automations to genuinely autonomous agents.