Digital Project Manager
Posted on 3/28/2024
Wistia

51-200 employees

Comprehensive platform for creating, hosting, and marketing videos
Company Overview
Wistia stands out as a comprehensive video marketing platform that empowers businesses to create, host, and measure video content, all in one place. The company's commitment to inclusivity and diversity fosters a dynamic work environment, while its focus on customer education, through detailed guides and tutorials, demonstrates industry leadership. Wistia's competitive advantage lies in its customizable, professional video player and real-time marketing data, which ensure businesses can create on-brand experiences and adapt their strategies based on audience engagement.

Company Stage

Seed

Total Funding

$19.6M

Founded

2006

Headquarters

Cambridge, Massachusetts

Growth & Insights
Headcount

6 month growth

2%

1 year growth

10%

2 year growth

12%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
SEO
Mergers & Acquisitions (M&A)
Marketing
Data Analysis
Google Analytics
CategoriesNew
Project Management
Strategy Development
Business & Strategy
Requirements
  • Experience in digital project management, website strategy, and execution
  • Understanding of SEO best practices and website optimization
  • Ability to collaborate with cross-functional teams including Marketing, Design, and Engineering
  • Experience in setting up and maintaining analytics tools such as Google Analytics, Mode, Snowplow, FullStory, Sentry.io, etc.
  • Strong communication and leadership skills
  • Ability to manage long-term, holistic projects as well as short-term iterations and experiments
  • Experience in technical requirements and trade-offs
  • Passionate about exceptional content and creative solutions
  • Ability to gather and learn from qualitative and quantitative feedback
  • Strong relationship-building and cross-functional collaboration skills
Responsibilities
  • Collaborate with Marketing, Product, Engineering, and external agencies to understand business opportunities for wistia.com
  • Own the strategy, roadmap, and execution for wistia.com
  • Improve customer journey conversions, optimize user experience, increase organic acquisition of new customers, and implement SEO best practices
  • Leverage research partners to understand customers and apply this understanding to website projects
  • Build and maintain a roadmap of projects, deliverables, and initiatives for the website
  • Create detailed project plans for website-related projects
  • Establish website KPIs and collaborate with business intelligence on reporting dashboards
  • Ensure proper setup and maintenance of analytics tools and deploy & monitor new tracking events
  • Partner with internal and external experts to ensure the site is continuously optimized for search
  • Focusing on the customer and acting as their voice internally
  • Aligning teams to develop and execute a shared vision
  • Thinking in multiple scopes and timelines
  • Communicating technical requirements across the organization
  • Learning from feedback and developing meaningful relationships
  • Moving fast and feeling positive