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Full-Time

Sr. Director of Marketing-Country Crock Brand

Confirmed live in the last 24 hours

Upfield

Upfield

1,001-5,000 employees

Produces plant-based food products and spreads

Food & Agriculture
Consumer Goods

Compensation Overview

$190k - $240kAnnually

+ Bonus

Senior, Expert

Moonachie, NJ, USA

Category
Brand & Creative Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • Minimum 10 years CPG industry Brand Marketing experience (preferably Food)
  • Minimum of 5 years running the full Brand and P&L over 100 Million Dollars
  • Excellent project management experience and ability to lead others and drive a growth mindset
  • Seasoned creative development and agency management experience
  • High emotional intelligence with strong organization strategic influencing skills
Responsibilities
  • Champion the “Bring the Country In” positioning, building disruptive creative with distinctive assets that the brand can own over time.
  • Lead development and execution of Country Crock brand communication strategy and media plan.
  • Manage relationships with external creative agency partners, building consistent look & feel across all media platforms.
  • Develops robust Business Cases for Innovation projects as well as the long term forecast for the total brand.
  • Lead gate keeping implementation of key innovation projects, ensuring flawless execution at all customer and consumer touch points.
  • Own the Country Crock Masterbrand Brand P&L and manage total A&P.
  • Work with Shopper Marketing team to insure the brand communication strategy is executed at the Customer Level.
  • Monitor and analyze market and competitor performance/activities in order to proactively recommend changes to the annual plan improving growth and competitiveness.
  • Leads cross-functional project teams and work closely with Sales Development to ensure alignment and consistency in go-to-market strategy.
  • Develop compelling trade stories for Customer Teams to help secure listings and support for key initiatives.

Upfield specializes in creating plant-based food products, including margarines, spreads, and butters. Their products are made from all-natural ingredients, catering to health-conscious consumers who prefer nutritious alternatives to traditional dairy items. Upfield's offerings are designed to be both delicious and environmentally sustainable, with a focus on improving individual health and reducing environmental impact. Unlike many competitors, Upfield emphasizes not only the health benefits of their products but also their commitment to sustainability, using eco-friendly packaging and engaging in ethical partnerships. The company's goal is to promote healthier lifestyles and environmental stewardship through their plant-based products.

Company Stage

N/A

Total Funding

N/A

Headquarters

Amsterdam, Netherlands

Founded

2018

Growth & Insights
Headcount

6 month growth

2%

1 year growth

9%

2 year growth

16%
Simplify Jobs

Simplify's Take

What believers are saying

  • Upfield's leadership in the plant-based sector offers employees the opportunity to work at the forefront of a rapidly growing industry.
  • The company's focus on sustainability and health aligns with global trends, providing a sense of purpose and mission for employees.
  • Innovative packaging solutions and strategic partnerships, like the one with Heura Foods, indicate strong growth potential and market expansion.

What critics are saying

  • The failed $10B sale by KKR could indicate potential financial instability or market challenges.
  • The competitive landscape of the plant-based food market is intensifying, with new entrants like Heura Foods showing significant growth.

What makes Upfield unique

  • Upfield is the largest plant-based consumer products company globally, focusing exclusively on plant-based margarines, spreads, and butters, unlike competitors who may offer a broader range of products.
  • Their commitment to sustainability extends to their packaging, using eco-friendly materials like waterproof and oil-proof recyclable paper, setting them apart in the market.
  • Strategic partnerships and investments, such as with Heura Foods, highlight Upfield's dedication to innovation and expanding the plant-based food market.