Responsibilities:

• Utilize your expertise in digital and event marketing, along with your understanding of marketing channels, to actively spearhead fully integrated marketing campaigns harnessing email, digital, content, and events channels creatively and cost-effectively, aiming to generate high-quality leads.
• Collaborate closely with the EMEA field marketing team to leverage efficiencies and ensure a seamless experience for our global customers and prospects.
• Implement our ABM strategy, tailoring it to diverse account tiers and buyer personas, employing a range of marketing channels such as events, digital, social media, direct mail, and phone outreach.
• Deal Acceleration: Identify and craft tailored content in conjunction with both online and offline events to facilitate the progression of prospects along the buyer’s journey, ultimately boosting win rates. Foster a local, personalized approach to thought leadership and customer executive collaboration, focusing on SEO as a key asset in the marketing tech stack. 
• Support our regional customer marketing initiatives, including hosting networking events, coordinating customer welcome series, and helping maintain the pipeline of customer speakers, testimonies, and success stories. This includes managing global experiences such as our annual summit, webinars, and other bespoke activations. 
• Partnerships and Networking: Forge relationships between internal stakeholders with key senior industry contacts, customers, and third parties to maximize our brand impact.
• Monitor and report on the performance of marketing initiatives, including inbound, providing insights and recommendations for continuous improvement working closely with the Integrated Marketing team and SDR Leadership.
• Oversee regional field budget, invoicing, and allocation of marketing activities.
• Collaborate heavily with external teams, including sales, product, and customer success, to ensure seamless alignment and execution of marketing initiatives to reach shared goals and KPIs.
• Work with the Revenue Operations team to create and regularly review reports and analyze marketing funnel success metrics as they relate to events.
• Handle branded merchandise, including strategy, merchandise development, procurement, inventory management, and distribution.

Qualifications:

• 6+ years experience in a B2B field marketing and demand gen role at an innovative, fast-paced SaaS technology company. 
• Demonstrated proficiency in effectively utilizing Brand, Digital, and Content marketing strategies within B2B sales funnels, incorporating them strategically to enhance lead generation, nurture leads, and drive 360-degree conversions. Content and email marketing skills are required. 
• Experience executing full-scale events including third-party sponsorships and tradeshows, community-building owned events, partner events, customer marketing events, and more.
• Experience marketing to multiple personas within enterprise and midmarket companies in retail, publishing, travel. Knowledge of retail / e-commerce industry is a plus. 
• Experience using sales and marketing technologies such as Salesforce, Hubspot, and basic understanding of SEO a plus.  
• Able to travel domestically when required.
• Self-motivated and proactive with a strong drive for results and a passion for continuous learning and improvement.
• You are an expert negotiator skilled at negotiating contracts with hotels and vendors to achieve the greatest value
• You have a demonstrated ability to be poised and effective during high-pressure situations; ability to anticipate issues and have (or quickly develop) contingency plans.
• Ability to collaborate in a highly matrixed global organization. Strength working well with a wide range of cross-functional teams, including Sales, Marketing, C-level leaders, and other key stakeholders. While this role leads the North American Field, a global mindset is required. 
• The role is located in New York City and presence in the office is required 3 days a week.