Botify has launched Agentic Feeds, a product designed to help brands be discovered by AI shopping agents. The platform automates creation of AI-optimised product feeds that comply with emerging protocols like OpenAI's Agentic Commerce Protocol and Google's Universal Commerce Protocol. The launch responds to surging AI bot traffic, which increased 5.4 times in 2025 for retail sites, according to Botify data. Whilst 73% of consumers now use AI assistants and 38% use them for shopping, traditional product feeds lack the depth required by AI agents. Agentic Feeds enriches product data with reviews and contextual information, adapting automatically as requirements change. The product is currently in tech preview with select retailers, including one major retailer managing over one million products. General availability is planned for late 2026.

New ecommerce tools: march 11, 2026. March 11, 2026 - Sig Ueland. Every week we handpick and publish a list of new services for ecommerce merchants. This installment includes updates on product feeds, localized commerce, installment payments, risk intelligence, social commerce, agentic commerce, and parcel lockers. Got an ecommerce product release? Email [email protected]. New tools for merchants. Klaviyo and Shopify deepen integration for global commerce. Klaviyo, a marketing automation platform, and Shopify have deepened their product integration, expanding interoperability to unify customer data across regions and deliver localized experiences worldwide. Klaviyo's customer management tool now offers a multi-market data foundation that natively integrates Shopify Markets' localized catalog data. The foundation includes Locale Aware Catalogs, which automatically sync translated content, regional pricing, currency, and market-specific URLs into Klaviyo to power personalized experiences without requiring multiple catalogs. Mastercard and Google introduce Verifiable Intent for agentic commerce. Mastercard and Google have co-developed Verifiable Intent, an open standards-based trust layer for agentic commerce. Aligned with Google's Agent Payments Protocol and Universal Commerce Protocol, and designed to be protocol-agnostic, Verifiable Intent creates a tamper-resistant record of what users authorized when an AI agent acts on their behalf, establishing a shared source of truth across the ecosystem. According to Mastercard, Verifiable Intent provides cryptographic proof of authorization for all parties in a transaction. Dotdigital Group acquires Alia Software to accelerate Shopify expansion. Dotdigital Group, a customer experience platform for personalized marketing, has acquired Alia Software, an email and SMS list-growth tool for merchants on Shopify. The acquisition strengthens Dotdigital's ability to help brands convert anonymous website visitors into customers by capturing first- and zero-party data at the start of the customer journey and activating it across email, SMS, and other channels. Feedoptimise launches AI agent for product feeds. Feedoptimise, a product feed management platform, has launched AI Feed Agent, an in-platform assistant to support day-to-day feed operations, including setup guidance, audits, troubleshooting, and channel-wide optimization. Feedoptimise says the new assistant understands and improves existing feed logic, responds to plain language questions, provides guidance tied to feed attributes and channel requirements, and more. DataDome and Botify partner on agentic commerce. DataDome, a tool for bot management, and Botify, a generative AI optimization provider, have partnered to help businesses prepare for agentic commerce by addressing the entire digital journey, from discovery to transaction. According to the companies, the partnership combines Botify's expertise in ensuring agents and bots consume the right optimized content with DataDome's ability to distinguish legitimate agents from malicious bots. Installment payments provider Splitit backs Google's Universal Commerce Protocol. Splitit, a provider of card-linked installment payments, is backing Google's Universal Commerce Protocol, an open standard for agentic commerce that enables AI agents to complete purchases on behalf of consumers. By supporting UCP, Splitit is positioning flexible payment options as a critical component of AI-powered retail experiences. Cart.com announces $180 million investment led by Springcoast Partners. Cart.com, a unified commerce and logistics provider, has announced a $180 million equity investment led by Springcoast Partners. According to Cart.com, the financing will support continued development of its commerce operating system, including workflow automation tools, predictive analytics, and agentic AI features to autonomously route inventory, reduce shipping times, and lower fulfillment costs for enterprise brands. The company also plans to continue building its U.S. fulfillment footprint. Nexi launches automated payments for AI agents. Nexi Group, a Europe-based payments technology provider, has launched its Model Context Protocol, enabling developers, merchants, and partners to connect AI agents to its tools and integrate payment capabilities through conversational commands. Per Nexi, the open source MCP framework provides a standardized way for AI systems to interact with its payment infrastructure. CommerceIQ unveils retail AI agents for brands. CommerceIQ, an automation platform for retail, has launched a suite of agents for sales, digital shelf, content, and retail media to handle high-volume operational tasks. Content Agent identifies and resolves product detail page compliance and optimization gaps for search and genAI engines. Sales Agent monitors performance against plan, flags risks, and recommends actions. Shelf Agent monitors content, availability, assortment, reviews, and search. Media Agent optimizes retail media performance using 50 signals. ZyG launches an agentic operating system for ecommerce. ZyG, a backend platform for ecommerce, has launched its operating system to estimate a product's scale through an agentic marketability test. Once validated, a product's AI agent can partner with ZyG to execute the digital layer and support operational scale. According to ZyG, the model is a pay-as-you-grow fee, and partners maintain full control of their brand's intellectual property. Revuze launches AI platform to amplify TikTok Shop performance. Revuze, a market intelligence provider, has launched an AI-powered capability to give brands visibility into TikTok Shop performance. According to Revuze, the new tool connects trends to feedback, analyzes TikTok content at scale, and links Shop performance with reviews, social conversation, and customer care data. Bloq.it and Evri partner on U.K. parcel lockers and returns-drop devices. Bloq.it, a smart locker company for out-of-home delivery, has partnered with the U.K.-based parcel delivery service Evri. The collaboration will boost Evri's U.K. out-of-home network by installing Bloq.it's Next smart lockers with returns functionality in hundreds of locations. Spreedly makes agentic commerce a live channel for merchants. Spreedly, an open payments platform, has announced that agentic commerce is now live as a channel within its platform, enabling merchants to process agent-initiated transactions via existing payment infrastructure through interfaces such as ChatGPT and Gemini. Celerant launches Cumulus Analytics for retail insights. Celerant Technology, a retail software provider, has launched Cumulus Analytics for businesses using its retail platform. Cumulus Analytics includes curated dashboards and 10 essential reports to provide visibility into sales, customers, inventory, products, and suppliers. The tool delivers insights through reports, including dashboards for sales, management, customers, products, and more, according to Celerant. Riskified expands native merchant AI shopping assistants. Riskified, a platform for ecommerce fraud prevention, has expanded its AI agent intelligence tool, wherein Riskified retrieves associated risk indicators and resolves an identity programmatically. Riskified acts as a trust agent, providing real-time risk intelligence directly into the shopping experience. Riskified's Decision Studio identifies and applies rules to manage the risk posed by order volume from native AI shopping agents. Sig Ueland Industry IQ