In this interview, we had the pleasure of having Antony Baker, Principal at Claret Capital Partners, and Adrien Menard, Co-Founder and CEO at Botify, to unveil the dynamics of venture debt in the tech ecosystem and the evolving landscape of SEO. This conversation explores the synergy between financing strategies and digital marketing, offering an inside look at the minds shaping the future of tech and online visibility. We explore what venture debt funding involves, how lenders decide which businesses to support, and the milestones that mark Botify’s success in the digital space. Adrien and Antony share their advice on fundraising, insights on the importance of timing in seeking capital, and discuss what excites them for the future. This conversation is not just about financial mechanisms or marketing platforms; it’s a narrative of how strategic partnerships can drive innovation, growth, and success in the competitive tech landscape. Join us as we explore the journey of Claret Capital and Botify, their contributions to the tech ecosystem, and their vision for the future

Botify announces new measurement benchmark model for confidently calculating Return on Organic Search Spend.