As part of the performance marketing team, the Paid Media Specialist is primarily responsible for managing the day-to-day optimization of paid marketing campaigns to improve CPA and ROAS, while driving increased user acquisition volume.  

You will drive the day-to-day campaign management and optimization of core social  channels and be responsible for a meaningful portion of our user acquisition budget. You will be constantly analyzing campaign data to drive increases in KPIs through a test and iterate approach.

As part of a fast-growing, yet lean, venture-backed financial technology startup, you will need to be able to make decisions quickly while learning from others on your team.  You will work closely with others in marketing, product, and analytics. 

You will also participate in our creative production process through in-house and agency partners for design and copy. This includes competitive research, brainstorming, ideation, feedback, collaboration with compliance teams, live testing, and ongoing iterations.

Key Responsibilities:

• Help manage the planning and execution of paid user acquisition campaigns across Facebook, Tik Tok, Snapchat & other media partners
• Grow purchasing users across both mobile app and web properties, focusing on hitting CPA & ROAS targets, all while assessing user quality, churn, and LTV
• Collaborate with internal teams, and/or agency partners to grow campaigns
• Create campaigns and execute bid, optimization, audience, and creative tests to improve campaign performance
• Collaborate with in-house and external designers to iterate on and create ads to drive creative testing working within a highly-regulated environment and industry to ensure all best practices are met with compliant ads
• Improve post click conversion through landing page optimization utilizing standard web page testing best practices and landing page design tools
• Identify fluctuations in performance across campaigns and assess and execute tactics to rightsize issues in KPIs leveraging a wide variety of measurement methodologies
• Report on performance to key marketing and company stakeholders
• Continually leverage new tools and industry best practices     

Requirements:

• B.S. or M.S. degree and 1-2 years experience in paid media and user acquisition,  preferably for a cross-platform direct to consumer brand.
• Experience in A/B testing to drive KPI improvement
• Analytical/Data driven mindset (SQL knowledge is a plus!)
• Strong Microsoft Excel and Google Workspace skills
• Experience with project management tools like Jira or Trello
• Ability to work in a fast-paced, start-up environment
• Organization, planning, and prioritization skills are a must

Base salary range: $58,500-71,500 annually.  Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons.